--- title: "Digital Empowerment: Global Transformation for Mattei" description: "Learn how we accompanied Mattei on a digital transformation strategy To optimize data governance and enhance the customer experience" image: https://www.neosperience.com/hubfs/00_NSP2024_Website/03_Case%20Histories/02_CRM/12_Mattei_Digital%20Empowerment/Logo_Mattei.png --- - [ Applied AI ](https://www.neosperience.com/applied-ai?hsLang=en) - [ Digital Enablement ](https://www.neosperience.com/digital-enablement?hsLang=en) - [Success stories](https://www.neosperience.com/en/success-stories) - About     [en](https://www.neosperience.com/en/success-stories/mattei-digital-empowerment)   |   [it](https://www.neosperience.com/successi/mattei-digital-empowerment) ** ### [Applied AI](https://www.neosperience.com/applied-ai?hsLang=en) [Applied AI Neosperience's Applied AI transforms innovation into tangible business impact by extending human capabilities and making processes smarter, more agile and future-ready. ](https://www.neosperience.com/en/applied-ai?hsLang=en) [Declaro The AI configurator that turns managing complex products into a powerful planning and sales tool. ](https://www.neosperience.com/en/applied-ai/declaro?hsLang=en) [Bleen The AI-powered Intelligent Insight Engine that simplifies and improves search through semantic algorithms, data augmentation, and an intuitive interface. ](https://www.neosperience.com/en/applied-ai/bleen?hsLang=en) [Automate The AI Intelligent Document Processing (IDP) solution that automates the management and extraction of information from any kind of document. ](https://www.neosperience.com/en/applied-ai/automate?hsLang=en) [Pulse The AI platform that creates a Digital Twin for process monitoring, optimization, and predictive analytics. ](https://www.neosperience.com/en/applied-ai/pulse?hsLang=en) [Lead Champion The B2B lead generation platform that identifies the companies visiting your website with AI. ](https://www.neosperience.com/en/applied-ai/lead-champion?hsLang=en) [Neosperience Health Patient Relationship Management solutions that combine the power of AI with empathy in an omnichannel support suite throughout the patient journey. ](https://www.neosperience.com/en/applied-ai/health-tech?hsLang=en) [Agile Development Services Experience and expertise in development and Cloud to design complex digital solutions for your business. ](https://www.neosperience.com/en/applied-ai/agile-development?hsLang=en) [Custom Solution Engineering Development of customized solutions to enhance processes, decisions, and interactions. ](https://www.neosperience.com/en/applied-ai/custom-solution?hsLang=en) ### [Digital Enablement](https://www.neosperience.com/digital-enablement?hsLang=en) [Digital Enablement Solutions that intelligently connect data, processes, and systems to build the digital architecture that underpins today's business and enables tomorrow's business. ](https://www.neosperience.com/en/digital-enablement/erp?hsLang=en) [ERP Soluzioni di Enterprise Resource Planning su misura per ogni azienda: personalizzate, efficienti, flessibili, scalate e integrate. ](https://www.neosperience.com/en/digital-enablement/erp?hsLang=en) [Business Intelligence Advanced services and platforms to digitize management and control processes and obtain aggregated, usable and integrated data. ](https://www.neosperience.com/en/digital-enablement/business-intelligence?hsLang=en) [CRM HubSpot-based Customer Relationship Management solutions that increase the profitability of sales and contact channels. ](https://www.neosperience.com/en/digital-enablement/crm?hsLang=en) [Digital Experience B2B websites, applications, and omnichannel experiences based on an evolving, reliable, and measurable structure. ](https://www.neosperience.com/en/digital-enablement/digital-experience?hsLang=en) [E-Commerce Modular, flexible, and high-performance e-commerce solutions: customizable to suit your business needs. ](https://www.neosperience.com/en/digital-enablement/e-commerce?hsLang=en) [Retail Revolution Our cloud-based clienteling suite that digitizes the in-store shopping experience and helps you overcome checkout line limitations. ](https://www.neosperience.com/en/digital-enablement/retail-revolution?hsLang=en) [Agile Cloud Services Experience and expertise in development and Cloud to design complex digital solutions for your business. ](https://www.neosperience.com/en/agile-cloud-development?hsLang=en) [Custom Solution Engineering Development of customized solutions to enhance processes, decisions, and interactions. ](https://www.neosperience.com/en/contact-us?hsLang=en) ### About [Work with us Innovation is an ongoing challenge. 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We also redesigned the company's website to improve the customer experience and enhance the brand image from a "green" perspective. Founded in 1919, Mattei designs, manufactures and markets rotary vane compressors internationally. This innovative and patented technology has made the company a reference in the compressed air industry worldwide, with subsidiaries in the United States, China, France, Germany, and Great Britain, as well as representative offices in Russia, Spain, and Singapore and numerous business partners in the rest of the world. ![Mattei_Azienda](https://www.neosperience.com/hs-fs/hubfs/00_NSP2024_Website/03_Case%20Histories/02_CRM/12_Mattei_Digital%20Empowerment/Mattei_Azienda.png?width=1260&height=1260&name=Mattei_Azienda.png) #### Challenge ## Taking full advantage of digital opportunities Mattei wanted to increase channel profitability by resolving the lack of a single view of sales results and process performance and quickly regaining governance of its corporate data. The Mattei Group's broad international reach resulted in dozens of salespeople and subsidiaries and representative offices around the world: the consequence was a fragmentation of marketing, sales, and customer service processes and the proliferation of disparate data collected in silos that did not communicate with each other. An additional need was to enhance digital communication channels, first and foremost the website, to provide customers with effective tools to educate and inform them about the benefits of Mattei's patented technology and consolidate brand reliability by associating it with the innovative attitude and the critical commitment to reducing climate-changing emissions. ![Mattei_Case_2](https://www.neosperience.com/hs-fs/hubfs/00_NSP2024_Website/03_Case%20Histories/02_CRM/12_Mattei_Digital%20Empowerment/Mattei_Case_2.jpeg?width=1920&height=1443&name=Mattei_Case_2.jpeg) #### Proposed Solution ## Exploiting 100% of the performance of digital tools We supported Mattei on a digital transformation journey developed in three phases: - Situation analysis of marketing, sales, and service processes of different branches; - Process re-engineering study aimed at aligning the goals of marketing, sales, and service departments and digitizing them; - Introduction and customization of advanced CRM platform features and development of a marketing and sales automation strategy aimed at optimizing sales activities by creating automatic communication channels with customers and lead generation initiatives on prospects. In the second phase, special attention was paid to the website analysis. Starting from the concept of customer centricity and Mattei's mission to combine environmental sustainability and energy conservation, we developed a total graphic, content, and usability re-design. We also enabled efficient interaction between the configurator and the CRM platform, which manages the product database by synchronizing it every 24 hours with the company's SAP management system. The configurator becomes a true digital touchpoint that interacts with potential customers and collects valuable data for studying target preferences. #### Results ## Sharper vision grows sales Mattei's digital transformation project, before even reaching its final stage, has already produced a number of important results: - the introduction and readiness of the new CRM, which currently manages data on all marketing and sales activities worldwide, has enabled the homogenization of processes and the consequent optimization of resources to the benefit of increasing the profitability of sales channels and the customer experience offered; - the adoption of a number of customer experience management tools, such as the product configurator, has also made it possible to augment the customer database with qualitative data that, integrated with quantitative data, will enable Mattei to increasingly personalize its offerings. Over time, the new CRM will be able to act as a true integration hub between internal management systems and external applications, significantly shortening the time of the purchasing journey, while always ensuring that data are homogeneous and consistent with the company's analysis needs. **Image Credits: © 2024 [Mattei Group](https://www.matteigroup.com/it/)* #### DID YOU APPRECIATE THIS SUCCESS STORY? ## Contact us to find out what we can do for your company. Contact us ## How can we empower your business? Thank you for filling out the form. One of our experts will contact you shortly! ![Copertina Webinar](https://www.neosperience.com/hs-fs/hubfs/Copertina%20Webinar.webp?width=2000&name=Copertina%20Webinar.webp) #### vuoi saperne di più? ## Rendi la tua azienda a prova di futuro con Neosperience. Contattaci ### Rendi la tua azienda a prova di futuro con Neosperience. Grazie per aver compilato il form. Un nostro esperto ti contatterà a breve! 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