Digital Experience

We take care of the digital presence of B2B companies in the broadest sense: from institutional websites to mobile experiences, from interfaces to SEO content, bringing concrete innovations thanks to Applied AI. The impact of our actions extends to all touchpoints in a measurable and tangible way.

We design:

• B2B websites optimized for UX, content, and engagement flows to convert visitors into profiled leads;
• Relationship-driven e-commerce, complete with customized price lists and integration with enterprise systems;
• Interfaces for catalogs and complex B2B systems, with a focus on customization, data simplification, and efficient decision flows;
• Immersive experiences that engage users in memorable, multi-sensory interactions through augmented reality, virtual reality, and artificial intelligence;
• Omnichannel, geolocated mobile apps that strengthen relationships with customers and distribution networks in B2B and B2B2C contexts;
  
• SEO- and LLM-optimized content that drives engagement, addresses real needs, and maximizes reach.

We design digital interfaces following the principles of Atomic Design, a methodology that breaks down the interface into fundamental components to build modular and flexible products.

We ensure:

• Structural solidity, provided by a well-defined and documented structure of atoms, molecules, organisms, templates and pages;
• Visual uniformity, which defines and guarantees the aesthetic and functional direction;
• Designs that can be adapted and integrated over time, thanks to the use of modules with variables and repeatable components.

User experience (UX) and user interface (UI) design is where an organization's digital identity really takes shape: in the layouts, navigation flows, and details that make every interaction simple, clear, and effective.

We specialize in:

• Facilitating and integrating qualitative and quantitative research;
• Defining clear navigation flows that guide users smoothly;
• Designing visually consistent and functional interfaces;
• Optimizing interaction in any digital or physical context;
• Complying with web accessibility guidelines.

We design digital products as part of a system that integrates by design with all Neosperience solutions and connects to new and existing platforms, reducing complexity and increasing efficiency.

We manage integration with:

• Tracking and lead generation systems like Lead Champion;
• CRM and Marketing Automation Platforms;
• E-commerce platforms and payment methods;
• Management systems, ERPs and booking platforms.