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Success Stories

Marposs - B2B Digital Marketing - B2B Lead Generation

Data-driven presence and actions: effective tools to enhance digital business

We supported Marposs on a path to optimize its web presence, providing greater relevance to content and SEO, and to refine its activities on the different digital channels to generate quality leads and start a profitable Digital Transformation process.
Marposs is a world leader in measurement technology-from precision inspection of mechanical components before, during and after the manufacturing process to process controls, from leak testing for all industries to automated assembly and inspection lines. Over time, the company has built an international organization that offers its customers a combination of advanced products, market knowledge and commitment to long-term global partnerships.
marposs_azienda

Challenge

Initiate digital transformation to increase visibility and sales

Marposs felt the need to get more out of its online business and asked us to support the company by accompanying it through a digital transformation process that would allow it to improve the effectiveness of existing tools and expand digital marketing channels and activities with the goal of increasing sales.

Marposs_Case

Proposed Solution

From presence site to B2B lead generation tool

The collaboration with Marposs evolved in 3 phases.

  • Phase 1: Corporate website

To enable Marposs to have a tool suitable for carrying out digital marketing activities successfully, we carried out a complete redesign of the company's website, paying great attention to SEO optimization and preparing the new site so that it would be able to take full advantage of the opportunities offered by content marketing. We built Marposs' new site using our Rubin Red platform, which offers advanced features that can boost performance.

  • Step 2: Digital strategy

We built a digital strategy aimed at increasing brand and product visibility in the international market. Initially, we organized training sessions to Marpos operational staff, and then measured and analyzed user behaviors during generic browsing and while using specific web features. This allowed us to obtain a detailed report and gather clear indications to define the necessary changes and improvements from an SEO perspective based on the data.

  • Phase 3: Data-driven digital marketing

We support Marposs with a constant proposal of new strategies and effective actions, based on continuous monitoring of data and performance, supporting its digital activity and growth over time.

Results

Important lead generation results

Thanks to its functionality, the new site has become Marposs' main sales and service tool. Its efficiency in generating leads is related to the constant integration of new content, suggested by Business Intelligence and data analysis activities. In more than 10 years, we have supported Marposs in many lead generation projects enabling the company to obtain quality leads and manage the resulting business opportunities.

 

*Image Credits: © 1999-2024 Marposs S.p.A.

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