--- title: "B2B Lead Generation: Digital Transformation by Marposs" description: Learn how we enhanced Marposs' lead generation with data-driven strategies aimed at digital transformation and web presence optimization image: https://www.neosperience.com/hubfs/00_NSP2024_Website/03_Case%20Histories/Loghi%20Clienti/Logo_Marposs.png --- - [ Applied AI ](https://www.neosperience.com/applied-ai?hsLang=en) - [ Digital Enablement ](https://www.neosperience.com/digital-enablement?hsLang=en) - [Success stories](https://www.neosperience.com/en/success-stories) - About     [en](https://www.neosperience.com/en/success-stories/marposs-digital-marketing-b2b)   |   [it](https://www.neosperience.com/successi/marposs-digital-marketing-b2b) ** ### [Applied AI](https://www.neosperience.com/applied-ai?hsLang=en) [Applied AI Neosperience's Applied AI transforms innovation into tangible business impact by extending human capabilities and making processes smarter, more agile and future-ready. ](https://www.neosperience.com/en/applied-ai?hsLang=en) [Declaro The AI configurator that turns managing complex products into a powerful planning and sales tool. ](https://www.neosperience.com/en/applied-ai/declaro?hsLang=en) [Bleen The AI-powered Intelligent Insight Engine that simplifies and improves search through semantic algorithms, data augmentation, and an intuitive interface. ](https://www.neosperience.com/en/applied-ai/bleen?hsLang=en) [Automate The AI Intelligent Document Processing (IDP) solution that automates the management and extraction of information from any kind of document. ](https://www.neosperience.com/en/applied-ai/automate?hsLang=en) [Pulse The AI platform that creates a Digital Twin for process monitoring, optimization, and predictive analytics. ](https://www.neosperience.com/en/applied-ai/pulse?hsLang=en) [Lead Champion The B2B lead generation platform that identifies the companies visiting your website with AI. ](https://www.neosperience.com/en/applied-ai/lead-champion?hsLang=en) [Neosperience Health Patient Relationship Management solutions that combine the power of AI with empathy in an omnichannel support suite throughout the patient journey. ](https://www.neosperience.com/en/applied-ai/health-tech?hsLang=en) [Agile Development Services Experience and expertise in development and Cloud to design complex digital solutions for your business. ](https://www.neosperience.com/en/applied-ai/agile-development?hsLang=en) [Custom Solution Engineering Development of customized solutions to enhance processes, decisions, and interactions. ](https://www.neosperience.com/en/applied-ai/custom-solution?hsLang=en) ### [Digital Enablement](https://www.neosperience.com/digital-enablement?hsLang=en) [Digital Enablement Solutions that intelligently connect data, processes, and systems to build the digital architecture that underpins today's business and enables tomorrow's business. ](https://www.neosperience.com/en/digital-enablement/erp?hsLang=en) [ERP Soluzioni di Enterprise Resource Planning su misura per ogni azienda: personalizzate, efficienti, flessibili, scalate e integrate. ](https://www.neosperience.com/en/digital-enablement/erp?hsLang=en) [Business Intelligence Advanced services and platforms to digitize management and control processes and obtain aggregated, usable and integrated data. ](https://www.neosperience.com/en/digital-enablement/business-intelligence?hsLang=en) [CRM HubSpot-based Customer Relationship Management solutions that increase the profitability of sales and contact channels. ](https://www.neosperience.com/en/digital-enablement/crm?hsLang=en) [Digital Experience B2B websites, applications, and omnichannel experiences based on an evolving, reliable, and measurable structure. ](https://www.neosperience.com/en/digital-enablement/digital-experience?hsLang=en) [E-Commerce Modular, flexible, and high-performance e-commerce solutions: customizable to suit your business needs. ](https://www.neosperience.com/en/digital-enablement/e-commerce?hsLang=en) [Retail Revolution Our cloud-based clienteling suite that digitizes the in-store shopping experience and helps you overcome checkout line limitations. ](https://www.neosperience.com/en/digital-enablement/retail-revolution?hsLang=en) [Agile Cloud Services Experience and expertise in development and Cloud to design complex digital solutions for your business. ](https://www.neosperience.com/en/agile-cloud-development?hsLang=en) [Custom Solution Engineering Development of customized solutions to enhance processes, decisions, and interactions. ](https://www.neosperience.com/en/contact-us?hsLang=en) ### About [Work with us Innovation is an ongoing challenge. 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Marposs is a world leader in measurement technology-from precision inspection of mechanical components before, during and after the manufacturing process to process controls, from leak testing for all industries to automated assembly and inspection lines. Over time, the company has built an international organization that offers its customers a combination of advanced products, market knowledge and commitment to long-term global partnerships. ![marposs_azienda](https://www.neosperience.com/hs-fs/hubfs/NSP-sito-2024/01_Digital%20Commerce/02_Case%20Histories/03_Marposs_Lead%20Generation%20B2B/02_Azienda/marposs_azienda.jpeg?width=640&height=426&name=marposs_azienda.jpeg) #### Challenge ## Initiate digital transformation to increase visibility and sales Marposs felt the need to get more out of its online business and asked us to support the company by accompanying it through a digital transformation process that would allow it to improve the effectiveness of existing tools and expand digital marketing channels and activities with the goal of increasing sales. ![Marposs_Case](https://www.neosperience.com/hs-fs/hubfs/00_NSP2024_Website/03_Case%20Histories/01_Digital%20Business/02_Case%20Histories/03_Marposs_Lead%20Generation%20B2B/03_Banner/Marposs_Case.png?width=1920&height=1280&name=Marposs_Case.png) #### Proposed Solution ## From presence site to B2B lead generation tool The collaboration with Marposs evolved in 3 phases. - **Phase 1: Corporate website** To enable Marposs to have a tool suitable for carrying out digital marketing activities successfully, we carried out a complete redesign of the company's website, paying great attention to SEO optimization and preparing the new site so that it would be able to take full advantage of the opportunities offered by content marketing. We built Marposs' new site using our Rubin Red platform, which offers advanced features that can boost performance. - **Step 2: Digital strategy** We built a digital strategy aimed at increasing brand and product visibility in the international market. Initially, we organized training sessions to Marpos operational staff, and then measured and analyzed user behaviors during generic browsing and while using specific web features. This allowed us to obtain a detailed report and gather clear indications to define the necessary changes and improvements from an SEO perspective based on the data. - **Phase 3: Data-driven digital marketing** We support Marposs with a constant proposal of new strategies and effective actions, based on continuous monitoring of data and performance, supporting its digital activity and growth over time. #### Results ## Important lead generation results Thanks to its functionality, the new site has become Marposs' main sales and service tool. Its efficiency in generating leads is related to the constant integration of new content, suggested by Business Intelligence and data analysis activities. In more than 10 years, we have supported Marposs in many lead generation projects enabling the company to obtain quality leads and manage the resulting business opportunities.   **Image Credits: © 1999-2024 [Marposs S.p.A.](https://www.marposs.com/ita/)* #### DID YOU APPRECIATE THIS SUCCESS STORY? ## Contact us to find out what we can do for your company. Contatct us ## How can we empower your business? Thank you for filling out the form. One of our experts will contact you shortly! ![Copertina Webinar](https://www.neosperience.com/hs-fs/hubfs/Copertina%20Webinar.webp?width=2000&name=Copertina%20Webinar.webp) #### vuoi saperne di più? ## Rendi la tua azienda a prova di futuro con Neosperience. Contattaci ### Rendi la tua azienda a prova di futuro con Neosperience. Grazie per aver compilato il form. 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