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Success Stories

Fae Group - b2b websites

An information-rich website, captivating from every angle

For Fae Group, we created a B2B website with an international attitude, guiding visitors to discover the company and its products by offering them an engaging browsing experience, thanks in part to the graphic impact and 360° images. This tool accompanied the company on its rebranding journey and in strengthening its activities in different digital channels.

Fae Group is a Trentino-based leading manufacturer of equipment and vehicles for Land Clearing (such as trenchers, tillers and rock crushers), Construction (such as stabilizers and road tillers) and Demining (with radio-controlled tracked vehicles specifically for hazardous area clearance).
Quality construction and technological innovation are the pillars of Fae Group, which operates worldwide through its headquarters, 4 production sites, 6 sales subsidiaries located in Europe, the United States, Canada and Australia, and a dense network of retailers.

Fae_Azienda

Challenge

A more modern and comprehensive tool for more effective communication

Fae Group informed us of the need to improve its digital presence, increasing the visibility of the site, making it more modern and able to engage the visitor, and supporting the restructuring of corporate communications, in line with the increasingly international nature of the organization and its positioning in different global markets.

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Proposed Solution

Enhancing supply and attracting demand through a high-impact site

The solution we created together with Fae Group is a website that has its strengths in rich content and functional, impactful design, in line with the need to attest to the quality of the products and the value of the company's expertise in the different operating sectors. The elegance and functionality of the pages, which offer rewarding navigation and immediate identification of the information sought, meet the rebranding guidelines and allow users to engage with a true 360-degree experience.

The advantages offered by this solution are obvious:

  • Great product enhancement: with modern detail sheets that, through the use of 360-degree images, photo galleries, and videos, quickly and completely capture technical information about solutions, associated tools, and their applications;
  • Internationality: customized navigation has been prepared according to the country/language for each specific area of the catalog.

Results

A digital presence that stimulates increased sales

The website created for Fae Group has become in effect a tool for spreading the word about the brand and its solutions, allowing the company to attest to its distinctiveness and present itself as a leader in the market.
Integration with business systems enables the organization to gather quality information, effectively leveraging the insights provided by this new mode of digital presence. In this way, a website has proven to fulfill the dual role for which it was designed: providing valuable visibility to Fae Group products and generating business opportunities.

 

*Image Credits: © 2024 FAE Group

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