--- title: "Single Customer View: a Clear Customer View for Dainese" description: Learn how we joined Dainese in an innovative Single Customer View project, integrating data from all channels to gain advanced insights into purchasing behavior. image: https://www.neosperience.com/hubfs/00_NSP2024_Website/03_Case%20Histories/Loghi%20Clienti/Logo_Dainese.png --- - [ Applied AI ](https://www.neosperience.com/applied-ai?hsLang=en) - [ Digital Enablement ](https://www.neosperience.com/digital-enablement?hsLang=en) - [Success stories](https://www.neosperience.com/en/success-stories) - About     [en](https://www.neosperience.com/en/success-stories/dainese-single-customer-view)   |   [it](https://www.neosperience.com/successi/dainese-single-customer-view) ** ### [Applied AI](https://www.neosperience.com/applied-ai?hsLang=en) [Applied AI Neosperience's Applied AI transforms innovation into tangible business impact by extending human capabilities and making processes smarter, more agile and future-ready. ](https://www.neosperience.com/en/applied-ai?hsLang=en) [Declaro The AI configurator that turns managing complex products into a powerful planning and sales tool. ](https://www.neosperience.com/en/applied-ai/declaro?hsLang=en) [Bleen The AI-powered Intelligent Insight Engine that simplifies and improves search through semantic algorithms, data augmentation, and an intuitive interface. ](https://www.neosperience.com/en/applied-ai/bleen?hsLang=en) [Automate The AI Intelligent Document Processing (IDP) solution that automates the management and extraction of information from any kind of document. ](https://www.neosperience.com/en/applied-ai/automate?hsLang=en) [Pulse The AI platform that creates a Digital Twin for process monitoring, optimization, and predictive analytics. ](https://www.neosperience.com/en/applied-ai/pulse?hsLang=en) [Lead Champion The B2B lead generation platform that identifies the companies visiting your website with AI. ](https://www.neosperience.com/en/applied-ai/lead-champion?hsLang=en) [Neosperience Health Patient Relationship Management solutions that combine the power of AI with empathy in an omnichannel support suite throughout the patient journey. ](https://www.neosperience.com/en/applied-ai/health-tech?hsLang=en) [Agile Development Services Experience and expertise in development and Cloud to design complex digital solutions for your business. ](https://www.neosperience.com/en/applied-ai/agile-development?hsLang=en) [Custom Solution Engineering Development of customized solutions to enhance processes, decisions, and interactions. ](https://www.neosperience.com/en/applied-ai/custom-solution?hsLang=en) ### [Digital Enablement](https://www.neosperience.com/digital-enablement?hsLang=en) [Digital Enablement Solutions that intelligently connect data, processes, and systems to build the digital architecture that underpins today's business and enables tomorrow's business. ](https://www.neosperience.com/en/digital-enablement/erp?hsLang=en) [ERP Soluzioni di Enterprise Resource Planning su misura per ogni azienda: personalizzate, efficienti, flessibili, scalate e integrate. ](https://www.neosperience.com/en/digital-enablement/erp?hsLang=en) [Business Intelligence Advanced services and platforms to digitize management and control processes and obtain aggregated, usable and integrated data. ](https://www.neosperience.com/en/digital-enablement/business-intelligence?hsLang=en) [CRM HubSpot-based Customer Relationship Management solutions that increase the profitability of sales and contact channels. ](https://www.neosperience.com/en/digital-enablement/crm?hsLang=en) [Digital Experience B2B websites, applications, and omnichannel experiences based on an evolving, reliable, and measurable structure. ](https://www.neosperience.com/en/digital-enablement/digital-experience?hsLang=en) [E-Commerce Modular, flexible, and high-performance e-commerce solutions: customizable to suit your business needs. ](https://www.neosperience.com/en/digital-enablement/e-commerce?hsLang=en) [Retail Revolution Our cloud-based clienteling suite that digitizes the in-store shopping experience and helps you overcome checkout line limitations. ](https://www.neosperience.com/en/digital-enablement/retail-revolution?hsLang=en) [Agile Cloud Services Experience and expertise in development and Cloud to design complex digital solutions for your business. ](https://www.neosperience.com/en/agile-cloud-development?hsLang=en) [Custom Solution Engineering Development of customized solutions to enhance processes, decisions, and interactions. ](https://www.neosperience.com/en/contact-us?hsLang=en) ### About [Work with us Innovation is an ongoing challenge. 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For nearly 50 years, Dainese has been designing and marketing sportswear products characterized by constant technological innovation on the protection and comfort fronts, with great attention to design and quality materials. Starting with motorcycling, the Venetian company's market has gradually expanded to downhill skiing, mountain biking, horseback riding and sailing, up to highly specialized products for astronauts, while keeping the target audience of competition professionals and sports enthusiasts steady: a demanding, performance-conscious public, to be intercepted and retained with products of excellence, but also with the quality of a highly personalized service. ![Dainese_Azienda](https://www.neosperience.com/hs-fs/hubfs/00_NSP2024_Website/03_Case%20Histories/02_CRM/01_Dainese/Dainese_Azienda.jpg?width=900&height=454&name=Dainese_Azienda.jpg) #### Challenge ## Leverage data in a simple and practical way Dainese wished to bring to life effective up-selling and cross-selling commercial policies by capitalizing on the large amount of data on purchasing behavior from traditional and digital touchpoints. However, the main obstacle was related to the difficulty of comparison and analysis caused by the heterogeneity of multi-channel data, including data from about thirty flagship stores scattered mainly between Italy, Germany, and the United States, from websites, and from online shops. ![Dainese_Case_2](https://www.neosperience.com/hs-fs/hubfs/00_NSP2024_Website/03_Case%20Histories/02_CRM/01_Dainese/Dainese_Case_2.jpeg?width=1920&height=1280&name=Dainese_Case_2.jpeg) #### Proposed Solution ## Know the customer and build a valuable customer journey We supported Dainese in building an evolved and particularly efficient Single Customer View, achieved through the restructuring of operational management processes and a major technological integration activity aimed at centralizing data from the various channels. In just under a year, our experts and technicians have finalized the important work of integrating processes and systems, identifying, aggregating and making visible in a Single Customer View the historical and real-time acquired data of Dainese customers and the different corporate brands. To ensure the efficiency of all marketing automation processes, we made the CRM platform the "nervous system" of the architecture, capable of connecting all information islands and enhancing data to derive consumer experiences for analysis and personalized and automated marketing actions. This way, we were able to achieve relevant results and build a customer journey that also includes data from unconventional touchpoints, such as product configurators and even the electronic devices with which the "smart" clothing line is equipped, in an IoT integration perspective. To minimize the potential impact caused by the company-wide change in operations, we programmed simple and intuitive features and trained Dainese's internal and external staff through thorough coaching by our consultants. #### Results ## Targeted campaigns ensure great effectiveness The enabling of the single customer view, with the resulting analytical activities and marketing actions, was crowned with timely results on all single touchpoints. A significant example were short campaigns such as Black Friday '19, which proved in the results the efficiency of the methodology. But the most interesting results will surely be the long-term ones, which can be achieved thanks to the possibility of activating marketing and sales campaigns based on behavioral clusters. In addition, the solution that we have implemented prospects further opportunities on the "tailor made" front, thanks to the ability to design and promote customized products, tailor-made based on customer information acquired from different touchpoints. Not to mention the infinite potential that opens up in the area of IoT, thanks to the integration of "wearable" devices that can dialogue with the new intelligent CRM system.   **Image Credits: © 2024 [Dainese S.p.A.](https://www.dainese.com/it/it/)* #### DID YOU APPRECIATE THIS SUCCESS STORY? ## Contact us to find out what we can do for your company. Contact us ## How can we empower your business? Thank you for filling out the form. One of our experts will contact you shortly! ![Copertina Webinar](https://www.neosperience.com/hs-fs/hubfs/Copertina%20Webinar.webp?width=2000&name=Copertina%20Webinar.webp) #### vuoi saperne di più? ## Rendi la tua azienda a prova di futuro con Neosperience. 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