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Success Stories

Clerici - Bleen

Clerici and Neosperience: a successful partnership for Digitization and Innovation

We helped Clerici digitize a large product database, making complex and difficult-to-extract information instantly accessible. This challenge turned into an opportunity for innovation that significantly improved the company's operational efficiency and customer satisfaction.

Clerici Group, based in Brescia, has been operating on the Italian market for the distribution of sanitary ware and bathroom furnishings since 1948. It developed into a network of 19 commercial companies, more than 100 retail points and 60 showrooms. Dynamism, modernity and respect for the environment are the guiding principles of the Clerici Group and its companies, while innovation and experimentation are an integral part of the company's DNA, offering customers a safe and empathic experience.
The Group's commitment to quality and values has led to the selection of Made in Italy products and suppliers that follow best practices in terms of ethics, health, safety and respect for the environment. A widespread presence throughout the territory and a strategy of targeted acquisitions of companies with already loyal customers have enabled Clerici to become a leader in the Italian market for the distribution of plumbing products and bathroom furnishings.

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Need

Making complex information accessible

Clerici needed to digitize STORM's vast database of plumbing products and implement a system that would improve the management of financial and commercial data. The catalog, which consisted of thousands of pages and codes, was particularly hard to navigate, making it difficult to find the information needed. In addition, Clerici wanted to improve decision-making processes through better analysis of business data.

In summary, the goals of the project were to:

  • digitize the entire STORM catalog, making it accessible and easy to consult;
  • improve internal and sales-related processes;
  • provide an intuitive interface that would allow natural language text searches;
  • stay on budget and on time.

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PROPOSED SOLUTION

A business intelligence system that provides quick and easy access to information

To achieve these goals, we digitized the STORM catalog using our Neosperience Bleen technology, which makes such complex information instantly accessible through an intuitive user interface that allows users to:

  • perform text searches using natural language;
  • configure products based on technical characteristics;
  • submit requests for quotations directly.

The digitization of the catalog also included the implementation of a Business Intelligence system that allows Clerici to perform advanced analysis of financial and commercial data. The sophisticated digital catalog we developed for Clerici is integrated into the business process, allowing items to be updated in real time, with a significant improvement in operational efficiency, and can also be used from mobile devices.
We then helped Clerici train staff and configure advanced financial and business reports to improve analysis and decision-making.

Results

Innovative transformation and improved decision making

The main advantages of the project we implemented for Clerici can be summarized as follows:

  • Operational efficiency: catalog digitization has eliminated the need to consult paper documents or PDFs, significantly speeding up the search and order process;
  • Ease of use: with the new interface, customers can now easily find and configure products, improving their overall experience;
  • Real-time updates: catalog update times have been reset to zero, giving customers immediate access to new product information;
  • Improved Data Analysis: the implementation of the Business Intelligence system has enabled Clerici to thoroughly analyze its financial and business data, improving business strategies;
  • Time and cost compliance:the project was completed on time and on budget, a remarkable achievement for such projects.

In our ongoing collaboration with Clerici, we are working on further developments, such as the ability to suggest product pairings and compare prices with those of competitors, further improving the group's efficiency and competitiveness.

 

*Image Credits: © 2024  Clerici S.p.A.

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