Ariel Car - Lead Generation
Enriching the Customer Database with new qualitative data
Challenge - Maximize conversions enhancing customer knowledge
Solution - Online Contest
Socio-demographic characteristics (sex, age, family, province, etc.).
Behavioral characteristics, related to purchase preferences (new, used, rental) and car usage habits.
Characteristics of the car currently owned (make, model, mileage). Desired related to the functional characteristics of the next car.
Opinions and attitudes regarding the different brands and the degree of loyalty to the brand currently owned.
Impact - A new Customer Database
The product, suggesting the ideal car (make and model) and the type of solution (purchase or rental, of a new or used car) for each user.
The communication, emphasizing the most relevant and most interesting elements for everyone.
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