Ariel Car - Lead Generation

Challenge - Maximize conversions enhancing customer knowledge

Ariel Car, automotive reseller of Arval's cars, wanted to increase the impact of its business activities through a lead generation initiative that would allow the Company's marketing team to implement personalized communication and sales activities, maximizing conversions and purchase opportunities.

Solution - Online Contest

We created a platform for an online contest that has allowed Ariel Car to generate a large number of profiled leads based on the following information:

Hard Data

Socio-demographic characteristics (sex, age, family, province, etc.).


Soft Data

Behavioral characteristics, related to purchase preferences (new, used, rental) and car usage habits.



Characteristics of the car currently owned (make, model, mileage). Desired related to the functional characteristics of the next car.



Opinions and attitudes regarding the different brands and the degree of loyalty to the brand currently owned.

Impact - A new Customer Database

The initiative has allowed Ariel Car to obtain a Customer Database of highly profiled leads, to which to target targeted and one-to-one communications, proposing the most suitable solutions with the most attractive messages for each user. In particular, it was possible for Ariel Car to customize:


The product, suggesting the ideal car (make and model) and the type of solution (purchase or rental, of a new or used car) for each user.



The communication, emphasizing the most relevant and most interesting elements for everyone.

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