--- title: "Inbound Marketing: Enhancing Viessmann Blogs" description: Learn how we enhanced Viessmann's corporate blogs with an editorial project aimed at increasing brand awareness and improving customer experience and lead generation. image: https://www.neosperience.com/hubfs/00_NSP2024_Website/03_Case%20Histories/Loghi%20Clienti/Logo_Viessmann.png --- - [ Applied AI ](https://www.neosperience.com/applied-ai?hsLang=en) - [ Digital Enablement ](https://www.neosperience.com/digital-enablement?hsLang=en) - [Success stories](https://www.neosperience.com/en/success-stories) - About     [en](https://www.neosperience.com/en/success-stories/viessmann-inbound-marketing)   |   [it](https://www.neosperience.com/successi/viessmann-inbound-marketing) ** ### [Applied AI](https://www.neosperience.com/applied-ai?hsLang=en) [Applied AI Neosperience's Applied AI transforms innovation into tangible business impact by extending human capabilities and making processes smarter, more agile and future-ready. ](https://www.neosperience.com/en/applied-ai?hsLang=en) [Declaro The AI configurator that turns managing complex products into a powerful planning and sales tool. ](https://www.neosperience.com/en/applied-ai/declaro?hsLang=en) [Bleen The AI-powered Intelligent Insight Engine that simplifies and improves search through semantic algorithms, data augmentation, and an intuitive interface. ](https://www.neosperience.com/en/applied-ai/bleen?hsLang=en) [Automate The AI Intelligent Document Processing (IDP) solution that automates the management and extraction of information from any kind of document. ](https://www.neosperience.com/en/applied-ai/automate?hsLang=en) [Pulse The AI platform that creates a Digital Twin for process monitoring, optimization, and predictive analytics. ](https://www.neosperience.com/en/applied-ai/pulse?hsLang=en) [Lead Champion The B2B lead generation platform that identifies the companies visiting your website with AI. ](https://www.neosperience.com/en/applied-ai/lead-champion?hsLang=en) [Neosperience Health Patient Relationship Management solutions that combine the power of AI with empathy in an omnichannel support suite throughout the patient journey. ](https://www.neosperience.com/en/applied-ai/health-tech?hsLang=en) [Agile Development Services Experience and expertise in development and Cloud to design complex digital solutions for your business. ](https://www.neosperience.com/en/applied-ai/agile-development?hsLang=en) [Custom Solution Engineering Development of customized solutions to enhance processes, decisions, and interactions. ](https://www.neosperience.com/en/applied-ai/custom-solution?hsLang=en) ### [Digital Enablement](https://www.neosperience.com/digital-enablement?hsLang=en) [Digital Enablement Solutions that intelligently connect data, processes, and systems to build the digital architecture that underpins today's business and enables tomorrow's business. ](https://www.neosperience.com/en/digital-enablement/erp?hsLang=en) [ERP Soluzioni di Enterprise Resource Planning su misura per ogni azienda: personalizzate, efficienti, flessibili, scalate e integrate. ](https://www.neosperience.com/en/digital-enablement/erp?hsLang=en) [Business Intelligence Advanced services and platforms to digitize management and control processes and obtain aggregated, usable and integrated data. ](https://www.neosperience.com/en/digital-enablement/business-intelligence?hsLang=en) [CRM HubSpot-based Customer Relationship Management solutions that increase the profitability of sales and contact channels. ](https://www.neosperience.com/en/digital-enablement/crm?hsLang=en) [Digital Experience B2B websites, applications, and omnichannel experiences based on an evolving, reliable, and measurable structure. ](https://www.neosperience.com/en/digital-enablement/digital-experience?hsLang=en) [E-Commerce Modular, flexible, and high-performance e-commerce solutions: customizable to suit your business needs. ](https://www.neosperience.com/en/digital-enablement/e-commerce?hsLang=en) [Retail Revolution Our cloud-based clienteling suite that digitizes the in-store shopping experience and helps you overcome checkout line limitations. ](https://www.neosperience.com/en/digital-enablement/retail-revolution?hsLang=en) [Agile Cloud Services Experience and expertise in development and Cloud to design complex digital solutions for your business. ](https://www.neosperience.com/en/agile-cloud-development?hsLang=en) [Custom Solution Engineering Development of customized solutions to enhance processes, decisions, and interactions. ](https://www.neosperience.com/en/contact-us?hsLang=en) ### About [Work with us Innovation is an ongoing challenge. That's why we're looking for talented, skilled people who want to apply their skills in a stimulating and collaborative environment, working on exciting projects. ](https://www.neosperience.com/en/work-with-us?hsLang=en) [Partnerships We build partnerships based on vision, practicality, and a desire to innovate in a meaningful and sustainable way. ](https://www.neosperience.com/en/partnership?hsLang=en) [Contact us Contact us: we will answer your questions and tell you about the benefits we can offer your company. ](https://www.neosperience.com/en/contact-us?hsLang=en) [Investor Relations We build a dialog with investors, institutions and financial analysts, putting trust at the heart of everything we do. ](https://www.neosperience.com/en/investors?hsLang=en) [About Neosperience We build robust digital infrastructures and develop applied AI solutions, not to replace human potential, but to enhance it. ](https://www.neosperience.com/en/about-us?hsLang=en) ![Image](https://www.neosperience.com/hubfs/00_NSP2024_Website/03_Case%20Histories/02_CRM/05_Viessmann/NSP2024_Hero_Case_34_Viessmann.jpg) [Success Stories](https://www.neosperience.com/en/success-stories) # Viessmann - Inbound Marketing ![Neosperience - Case History Viessmann - Inbound Marketing](https://www.neosperience.com/hubfs/00_NSP2024_Website/03_Case%20Histories/Loghi%20Clienti/Logo_Viessmann.png) ## Content and Inbound Marketing: the power of content By carrying out a structured editorial project, which bases its effectiveness on quality content and the logic of Inbound Marketing, we supported Viessmann in enhancing the value of the company's two blogs, one dedicated to the industrial sector and one to the residential sector, transforming them into authoritative reference points for the target audience, resulting in ensuring greater brand awareness, while simultaneously improving customer experience and lead generation. The German Viessmann Group is a leading multinational manufacturer of heating, refrigeration and air conditioning systems for home, business and industry. Founded in 1917, it is still a family business, but characterized by a strong international focus evidenced by its 22 production sites in 12 countries and more than 120 foreign subsidiaries. Viessmann has about 12,300 employees and the group's turnover exceeds 2.65 billion euros (54 percent is generated abroad). It has been present in Italy since 1992, with an office in Pescantina, in the province of Verona. Research, innovation and commitment to the environment make Viessmann a pioneering company ready to meet the challenges of the future and achieve the highest technological standards. ![Viessmann_Azienda](https://www.neosperience.com/hs-fs/hubfs/00_NSP2024_Website/03_Case%20Histories/02_CRM/05_Viessmann/Viessmann_Azienda.png?width=1260&height=1260&name=Viessmann_Azienda.png) #### Challenge ## Having an effective plan and quality content Viessmann needed content intended for the two different company blogs dedicated to the industrial and residential divisions to take full advantage of the enhanced lead management processes we had previously developed with the company. The goal of the editorial plan was: - promote generation of qualified leads for marketing and sales activities; - improving customer experience; - increase search engine rankings, site accesses, and put forward the brand as the benchmark of its industry and proposed technologies; - tell about the launch of new products or solutions. ![Viessmann_Case 28](https://www.neosperience.com/hs-fs/hubfs/00_NSP2024_Website/03_Case%20Histories/02_CRM/05_Viessmann/Viessmann_Case%2028.png?width=1920&height=1280&name=Viessmann_Case%2028.png) #### Proposed Solution ## Intercepting the audience's interest and guiding them to the company's offerings We supported Viessmann in the functional transformation of its blogs, thanks to expertise in Inbound Marketing and quality content creation activities conducted by the in-house team in collaboration with specialized journalists in the field. After analyzing the needs and different customer profiles, we identified with Viessmann the strategic production areas for the company. We then developed an editorial plan that included, for each sector, an in-depth "pillar page" containing all the information on strategies and technologies to promote efficiency and energy savings for that specific target audience. Each pillar page was flanked by a series of blog posts on more specific topics, as well as ebooks, offered for download, aimed at lead generation. Finally, for each blog post, we created a corresponding social media post. The range of content has been broadened with the aim of intercepting a more generalized business audience interested in efficiency, including the creation of news articles dedicated mainly to regulatory news and incentives. Given the results achieved on the blog dedicated to the industrial division, Viessmann decided to entrust us also with the creation of content for the blog dedicated to residential The revamped blog had to be updated with a high frequency of "releases," and an articulated editorial plan was prepared for the purpose, capable of intercepting the interests and needs of an all-round generalist audience, interested in the issues of environmental sustainability, energy saving and the comfort of their homes. For each post we planned a launch on social networks and a navigation workflow functional to the different conversion possibilities. Careful analysis of topics of interest and key SEO keywords constantly guided the writing, which was specially declined in style to suit the consumer target. This focus led to a marked increase in engagement with digital contacts generated by the blog. The content creation work for the two blogs was carried out through constant interaction with the marketing and sales departments and Viessmann engineers to create content capable of speaking clearly and competently to different targets. #### Results ## Becoming a reference, generating contacts Thanks to precise customer profiling and the accurate and up-to-date single customer view offered by the CRM platform, Viessmann was able to develop, with our contribution, targeted editorial plans (consisting of pillar pages, blog posts, video pills, ebooks and social posts) with highly profiled and effective content. One example is the Superbonus 110% campaign, launched in May 2020 and still active: based on an editorial plan aimed at answering customers' questions about the possibility of taking advantage of the bonus, it enabled Viessmann to empower (clear information in a context of confusion on the topic) and achieve remarkable results: between May and September 2020, there was a 100 percent increase in site visits, 56 percent increase in quote requests, and 80 percent increase in contacts.   **Image Credits: © 2024 [A CARRIER COMPANY](https://www.viessmann.it//)* #### DID YOU APPRECIATE THIS SUCCESS STORY? ## Contact us to find out what we can do for your company. Contact us ## How can we empower your business? Thank you for filling out the form. One of our experts will contact you shortly! ![Copertina Webinar](https://www.neosperience.com/hs-fs/hubfs/Copertina%20Webinar.webp?width=2000&name=Copertina%20Webinar.webp) #### vuoi saperne di più? ## Rendi la tua azienda a prova di futuro con Neosperience. Contattaci ### Rendi la tua azienda a prova di futuro con Neosperience. Grazie per aver compilato il form. Un nostro esperto ti contatterà a breve! [ About us ](https://www.neosperience.com/en/about-us?hsLang=en) [ Investor ](https://www.neosperience.com/en/investors?hsLang=en) [ Contact us ](https://www.neosperience.com/en/contact-us?hsLang=en) [ Work with us ](https://www.neosperience.com/en/work-with-us?hsLang=en) [ Partnerships ](https://www.neosperience.com/en/partnership?hsLang=en) [ Applied AI ](https://www.neosperience.com/applied-ai?hsLang=en) [ Digital Enablement ](https://www.neosperience.com/digital-enablement?hsLang=en) [ Agile Development Services ](https://www.neosperience.com/en/applied-ai/agile-development?hsLang=en) [ Custom Solution Engineering ](https://www.neosperience.com/en/applied-ai/custom-solution?hsLang=en) Subscribe to our newsletter ©2026 Neosperience Spa VAT IT 02792030989 Share capital €1.039.166,10 Quality Management System Certification 9150.NEOS ref. UNI EN ISO 9001:2015 [ Privacy policy ](https://www.neosperience.com/en/privacy-policy?hsLang=en) [ Whistleblowing ](https://whistleblowing.neosperience.com/) built on HubSpot ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "RHEI", "url" : "https://www.neosperience.com/en/success-stories/author/rhei" }, "dateModified" : "2025-05-19T12:22:05.934Z", "datePublished" : "2024-04-23T15:14:18.000Z", "headline" : "Inbound Marketing: Enhancing Viessmann Blogs", "image" : [ "https://www.neosperience.com/hubfs/00_NSP2024_Website/03_Case%20Histories/Loghi%20Clienti/Logo_Viessmann.png" ], "mainEntityOfPage" : { "@id" : "https://www.neosperience.com/en/success-stories/viessmann-inbound-marketing", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.neosperience.com/hubfs/logo%20NSP.png" }, "name" : "Neosperience Spa" } } ```