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Success Stories

General Fittings - B2B Websites

A B2B website that boosts sales and ranking

For General Fittings, we designed and built a website that responds to the need to attest to the brand's positioning in the market, positioning itself as a core tool for attracting quality leads, communicating effectively with the public, and boosting sales.

General Fittings is a B2B company that has been in the plumbing industry since 1981, manufacturing and supplying products and spare parts such as fittings, manifolds, valves, mixing units, pipes, and radiant, temperature control, and air handling systems. The company has made quality and Italianness its strengths and devotes special care to the design and manufacture of its products, including through direct control of the entire production chain and investment in skills, processes and technologies.

General Fittings_Azienda

Challenge

Improve digital presence to win the market

General Fittings expressed to us the need to reshape its digital presence, presenting itself with the correct market positioning, effectively conveying its identity as Italian manufacturing excellence and, through targeted communication tools, gaining new market share.

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Proposed Solution

A powerful tool for visibility and communication

Our solution was the creation of a new website, tailored to General Fittings' needs and enhanced by the functionality of our Rubin Red platform. After careful analysis, we based the development of the site on UX, accessibility and integration features with the company's other systems and digital tools best suited to guarantee results in the short, medium and long term. We conceived the comprehensive, multi-language site as a true platform: the central element in the strategy of rebranding and enhancing digital marketing activities.

Results

The digital ally of marketing and sales

With its comprehensiveness, modern design, and features that allow users to navigate the site in a fulfilling way and quickly find the products and solutions they are looking for, this tool has won a central role in General Fittings' business strategy, providing marketing with valuable insights and sales with excellent opportunities for market development.

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