--- title: "ComApp: da sito web a strumento per la generazione di nuove opportunità di business" description: Scoprite come abbiamo supportato ComApp nella realizzazione un website che si posiziona come strumento strategico per la lead generation. image: https://www.neosperience.com/hubfs/00_NSP2024_Website/03_Case%20Histories/Loghi%20Clienti/Logo_ComApp.png --- - [ Applied AI ](https://www.neosperience.com/applied-ai?hsLang=en) - [ Digital Enablement ](https://www.neosperience.com/digital-enablement?hsLang=en) - [Success stories](https://www.neosperience.com/en/success-stories) - About     [en](https://www.neosperience.com/en/success-stories/comapp-crm-cms-hubspot)   |   [it](https://www.neosperience.com/successi/comapp-crm-cms-hubspot) ** ### [Applied AI](https://www.neosperience.com/applied-ai?hsLang=en) [Applied AI Neosperience's Applied AI transforms innovation into tangible business impact by extending human capabilities and making processes smarter, more agile and future-ready. ](https://www.neosperience.com/en/applied-ai?hsLang=en) [Declaro The AI configurator that turns managing complex products into a powerful planning and sales tool. ](https://www.neosperience.com/en/applied-ai/declaro?hsLang=en) [Bleen The AI-powered Intelligent Insight Engine that simplifies and improves search through semantic algorithms, data augmentation, and an intuitive interface. ](https://www.neosperience.com/en/applied-ai/bleen?hsLang=en) [Automate The AI Intelligent Document Processing (IDP) solution that automates the management and extraction of information from any kind of document. ](https://www.neosperience.com/en/applied-ai/automate?hsLang=en) [Pulse The AI platform that creates a Digital Twin for process monitoring, optimization, and predictive analytics. ](https://www.neosperience.com/en/applied-ai/pulse?hsLang=en) [Lead Champion The B2B lead generation platform that identifies the companies visiting your website with AI. ](https://www.neosperience.com/en/applied-ai/lead-champion?hsLang=en) [Neosperience Health Patient Relationship Management solutions that combine the power of AI with empathy in an omnichannel support suite throughout the patient journey. ](https://www.neosperience.com/en/applied-ai/health-tech?hsLang=en) [Agile Development Services Experience and expertise in development and Cloud to design complex digital solutions for your business. ](https://www.neosperience.com/en/applied-ai/agile-development?hsLang=en) [Custom Solution Engineering Development of customized solutions to enhance processes, decisions, and interactions. ](https://www.neosperience.com/en/applied-ai/custom-solution?hsLang=en) ### [Digital Enablement](https://www.neosperience.com/digital-enablement?hsLang=en) [Digital Enablement Solutions that intelligently connect data, processes, and systems to build the digital architecture that underpins today's business and enables tomorrow's business. ](https://www.neosperience.com/en/digital-enablement/erp?hsLang=en) [ERP Soluzioni di Enterprise Resource Planning su misura per ogni azienda: personalizzate, efficienti, flessibili, scalate e integrate. ](https://www.neosperience.com/en/digital-enablement/erp?hsLang=en) [Business Intelligence Advanced services and platforms to digitize management and control processes and obtain aggregated, usable and integrated data. ](https://www.neosperience.com/en/digital-enablement/business-intelligence?hsLang=en) [CRM HubSpot-based Customer Relationship Management solutions that increase the profitability of sales and contact channels. ](https://www.neosperience.com/en/digital-enablement/crm?hsLang=en) [Digital Experience B2B websites, applications, and omnichannel experiences based on an evolving, reliable, and measurable structure. ](https://www.neosperience.com/en/digital-enablement/digital-experience?hsLang=en) [E-Commerce Modular, flexible, and high-performance e-commerce solutions: customizable to suit your business needs. ](https://www.neosperience.com/en/digital-enablement/e-commerce?hsLang=en) [Retail Revolution Our cloud-based clienteling suite that digitizes the in-store shopping experience and helps you overcome checkout line limitations. ](https://www.neosperience.com/en/digital-enablement/retail-revolution?hsLang=en) [Agile Cloud Services Experience and expertise in development and Cloud to design complex digital solutions for your business. ](https://www.neosperience.com/en/agile-cloud-development?hsLang=en) [Custom Solution Engineering Development of customized solutions to enhance processes, decisions, and interactions. ](https://www.neosperience.com/en/contact-us?hsLang=en) ### About [Work with us Innovation is an ongoing challenge. That's why we're looking for talented, skilled people who want to apply their skills in a stimulating and collaborative environment, working on exciting projects. ](https://www.neosperience.com/en/work-with-us?hsLang=en) [Partnerships We build partnerships based on vision, practicality, and a desire to innovate in a meaningful and sustainable way. ](https://www.neosperience.com/en/partnership?hsLang=en) [Contact us Contact us: we will answer your questions and tell you about the benefits we can offer your company. ](https://www.neosperience.com/en/contact-us?hsLang=en) [Investor Relations We build a dialog with investors, institutions and financial analysts, putting trust at the heart of everything we do. ](https://www.neosperience.com/en/investors?hsLang=en) [About Neosperience We build robust digital infrastructures and develop applied AI solutions, not to replace human potential, but to enhance it. ](https://www.neosperience.com/en/about-us?hsLang=en) ![Image](https://www.neosperience.com/hubfs/00_NSP2024_Website/03_Case%20Histories/02_CRM/14_ComApp/CRM_ComApp_1.png) [Success Stories](https://www.neosperience.com/en/success-stories) # ComApp - Website + CRM ![](https://www.neosperience.com/hubfs/00_NSP2024_Website/03_Case%20Histories/Loghi%20Clienti/Logo_ComApp.png) ## ComApp: turning a website into a key business generation asset We helped ComApp move beyond the concept of a simple digital "presence" and into a strategic tool for lead generation and new business opportunities that support marketing and sales activities, by developing a website based on HubSpot's Content Management System. **ComApp is an Italian company with over 30 years of experience in the Customer Care Application Systems sector.** It has always stood out for its specialization in omnichannel contact center solutions, powered by artificial intelligence, voice of customer analysis and a constant focus on performance and KPIs. The company, part of the Present Group, takes a hybrid approach that goes beyond simply choosing the most appropriate technology to meet customer needs. With the hashtag #daivalorealtempo (give value to time), the company promotes a consulting model that focuses on a deep understanding of the customer's needs in order to build a true partnership and develop customized solutions. ![CRM_ComApp_3-1](https://www.neosperience.com/hs-fs/hubfs/00_NSP2024_Website/03_Case%20Histories/02_CRM/14_ComApp/CRM_ComApp_3-1.png?height=2000&name=CRM_ComApp_3-1.png) #### NEED ## A strategic, self-reliant, performing online presence ComApp turned to **Neosperience** and **Rhei**, a Neosperience company and HubSpot Diamond Partner, with the need to create a website capable of evolving beyond the concept of a mere digital "presence", into a strategic tool that could be managed in complete autonomy. The main goal was to boost lead generation by using the website to support marketing and sales activities and generate new business opportunities. In particular, ComApp wanted their new website to meet these specific needs: - **Turn** every page of the site into a tool for generating new business opportunities; - **Provide** salespeople with a centralized tool that would provide them with valuable content for an initial customer approach; - **Reinforce** the company's differentiating strengths by highlighting its extensive industry experience through the use of meaningful case histories and use cases; - **Create** a blog section aimed at improving organic search engine rankings and attracting potential customers interested in ComApp's offering through an effective inbound funnel; - **Monitor** the performance of the website and online marketing activities, with up-to-date and complete data essential for defining targeted strategies (information that the previous website could not provide); - **Manage** the website independently, with the ability to modify and create new pages and landing pages in complete autonomy. ![CRM_ComApp_2](https://www.neosperience.com/hs-fs/hubfs/00_NSP2024_Website/03_Case%20Histories/02_CRM/14_ComApp/CRM_ComApp_2.png?width=1920&height=1081&name=CRM_ComApp_2.png)   #### PROPOSED SOLUTION ## CMS + CRM integration to achieve marketing and business goals **To meet ComApp's needs, we chose HubSpot CMS. ** Fully integrated with its CRM and marketing automation capabilities, HubSpot CMS allows for agile, efficient, and high-profile management of omnichannel marketing campaigns, nurturing, and corporate communications in all formats (including video), while the HubSpot Blog section allows for the creation of SEO-optimized content. HubSpot CMS also lets you create and edit web pages, insert forms and landing pages, upload multimedia content, and publish and schedule articles using the platform's built-in Artificial Intelligence capabilities. #### Phase 1: Customer Journey definition In the first phase, we conducted a cognitive workshop with the customer to gather all the necessary information to outline the ideal user journey in the exploration, evaluation and decision phases, laying the foundation for designing the optimal user interface. #### Phase 2: Flows and features Next, our team of HubSpot CRM, CMS and web design experts developed the user experience. We designed the engagement flows, or the path a user would ideally take from landing on the site to converting into a lead. The end result was a graphical representation of the user's customer journey, showing the complete path from initial touchpoints to lead conversion. #### Phase 3: Wireframing Working with the ComApp team, we used the user engagement flows and the results of the SEO content analysis to design the information architecture of the site, focusing on the key user access points. #### Phase 4: User Interface Next, we designed the user interface and developed a creative concept that was consistent with the brand, tone of voice, and shared communication strategies. The user interface was realized according to the principles of Atomic Design, a methodology that divides the interface into core components, allowing to create modular and flexible products, ensuring visual and functional consistency and cutting maintenance and development costs. #### Phase 5: Website Development and Implementation In the final phase, we developed the new website with HubSpot CMS. This phase also included the migration of analytics scripts and the creation of new accounts wherever migration was not possible. We integrated HubSpot's analytics functionality with platforms such as Google Tag Manager, Google Analytics 4, Google Search Console and LinkedIn Insight Tag to provide a complete view of all user activity on the new site. We also updated the cookie policy, published the new privacy policy, and managed the technology migration with the client. #### Results ## A strategic Lead Generation Hub that is revolutionizing marketing and sales Thanks to the implementation of a website designed as a strategic asset for lead generation, **ComApp now has a truly centralized "hub"**, a point of convergence for all marketing and sales campaigns carried out on the various channels (social media, DEM, ADV, communication at industry events, etc.).  This workspace groups all conversion-focused campaigns, such as landing pages, and provides information content designed both to meet the needs of visitors and to support the sales team with the necessary documentation for pre-sales activities. The centralization of lead generation assets and sales information content contributes to a significant improvement in internal processes. In addition, thanks to the blog and the production of SEO-optimized content, **the site is experiencing significant growth in both traffic and qualified leads**. #### DID YOU APPRECIATE THIS SUCCESS STORY? ## Contact us to find out what we can do for your company.   Contact us ## Che vantaggi possiamo offrire alla vostra azienda? Grazie per aver compilato il form. Un nostro esperto ti contatterà a breve! ![Copertina Webinar](https://www.neosperience.com/hs-fs/hubfs/Copertina%20Webinar.webp?width=2000&name=Copertina%20Webinar.webp) #### vuoi saperne di più? ## Rendi la tua azienda a prova di futuro con Neosperience. Contattaci ### Rendi la tua azienda a prova di futuro con Neosperience. Grazie per aver compilato il form. Un nostro esperto ti contatterà a breve! 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