Artificial Intelligence and Customer Experience.
Empathy is the key

Case Study
User Insight

How to improve the customer experience on each digital touchpoint thanks to intelligent and empathic technologies?

 

Neosperience – together with AWS – participated in the Artificial Intelligence and Customer Experience event: improving the customer experience on each digital touchpoint thanks to intelligent and empathic technologies.

 

What did we talk about? How AI can facilitate the relationship between brands and users, what are the strategies through which it is possible to increase sales and business profitability and what are the metrics to always take into account.

 

Finally, we showed the User Insight case study – our solution for user data analysis – applied to the digital channels of the United Colors of Benetton brand.