01

Listen

Sense across touchpoints to acquire relevant data about each user.

02

Analyze

Explore billions of possible moves. Discover insights from your data and the outside world.

03

Predict

Identify the actions that best fit your objectives. Deliver relevant experiences at scale.

Rational / Hard data

Web Analytics

Mobile Analytics

Device Sensors

Demographics

Location

Environmental Data

Third-party Data

Emotional / Soft data

Voice of Customer

Social Data

Personality

Lifestyle

Values

Needs & Desires

Behavior

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