Success Stories

Campagnolo/Fulcrum - B2B E-commerce

The right gears to make B2B e-commerce run at its best

With a project to build and integrate two B2B portals, for complementary companies, we supported Campagnolo's and Fulcrum's need for high-performance digital tools and integration of their respective platforms to enable agents, branches and B2B customers to manage order creation and dispatch independently.

Campagnolo is one of the world's most prestigious brands for racing bicycle components, famous for its wheels, electronic and mechanical gears, and high-quality clothing. Founded in Italy more than 90 years ago, Campagnolo has become a brand of global importance thanks to its innovative attitude, development of technology, and attention to design.

Fulcrum Wheels is a company specializing in the production of wheels for racing and mountain bikes, with a strong focus on research and development of products geared toward ensuring the highest performance.

The two companies offer complementary products and actively collaborate to provide the most passionate and demanding cyclists with cutting-edge solutions.

Challenge

Benefit from advanced automation and functionality

Campagnolo and Fulcrum communicated to us a twofold need: first, they needed to be able to have advanced portals to manage and operationalize 24/7 purchasing of products and spare parts by dealers and distributors worldwide, and second, they wanted to achieve an effective integration of the two e-commerce portals to offer the possibility of making purchases of complementary products made by the two brands.

Campagnolo_Fulcrum_Case

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Proposed Solution

Two e-commerce portals with advanced features

In order to offer Campagnolo and Fulcrum a comprehensive and highly effective solution, we developed two B2B ecommerce businesses enhanced by the advanced functionality and automation tools of our Rubin Red platform.

The e-commerce products created allow professional customers of the two brands, such as retailers or distributors, with a worldwide presence, to place orders independently, 24 hours a day and 7 days a week, selecting products of interest through:

Integrated catalogs linked to dedicated price lists;
ERP systems that allow you to start from the exploded view of the product or perform advanced searches using filter navigation.

Results

All-round impact, from performance to satisfaction

The effectiveness of the two new B2B e-commerce portals and the automation features applied to the platforms have made it possible to significantly improve the time to market of Campagnolo and Fulcrum products, offering a service that is always reachable, without geographic or time constraints, and thanks to the efficient integration of data and flows have enabled the companies to optimize order management and increase customer satisfaction. In general, the introduction of autonomous and automated systems has led the two companies to enjoy significant benefits in pre- and post-sales.

Solutions

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