Tescoma - Digital Commerce

Challenge - Improving the online customer experience

The partnership between the Neosperience Group and Tescoma was born in 2008 from the need to optimise web presence to boost online sales and to complete the product information comprehensively.

The ultimate goal was to guide the user and engage them in both content and navigation.

Solution - Rubin Red®

For Tescoma we have created an intuitive and dynamic Digital Commerce platform, based on our proprietary Neosperience Rubin Red® solution. To increase customer visibility and sales, we have initiated set-up, set up monitoring and optimized annual advertising campaigns based on the KPIs defined with the company.

Impact - Success at national level

The real challenge, on such an extensive product catalogue, has certainly been to identify an effective browsing process and provide high-value detailed information in order to fully involve the user in the digital experience.

Together with the customer we succeeded, and the success of the project was the starting point for the creation of a continuous relationship with Tescoma that led, in 2017, to the awarding of the site as "Best ecommerce platform" at the Web Marketing Festival in Rimini.

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