Prada - The Palace

Challenge - Communicating the brand's heritage with innovation

Prada wanted to find a new way to communicate the history and prestige of its brand. The goal was twofold: on the one hand, to involve its customers in a totally immersive and evocative experience; on the other, to show the charm and value of the brand and its products, also allowing them to buy.

In an extremely competitive environment - such as fashion - it is always necessary to stay one step ahead of the competition in order to stand out, especially with regard to technological innovation. Prada has decided to contact the Neosperience group to obtain these results.

Solution - An interactive 3D Digital Commerce

The Palace is the first iPad app that allows users to virtually visit the interiors of an evocative building inspired by the style and charm of the Brand.

The Palace is a multi-platform project combining art and technology. The solution required the design of an innovative product, capable of bridging the gap between the physical and digital world. The user is thus able to navigate freely in a 3D environment, and buy the products displayed with a simple tap.

Impact - An immersive and engaging experience

With The Palace app, Prada has been able to create a new model of e-commerce, where the exploration of the environment is a fundamental element. The Palace is an excellent example of a synthesis between brand and technology, which has given rise to an immersive and engaging experience.

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