Haier A.C. Italy - Digital Experience

Challenge - Digitize brand communication

Haier Italia had the need to communicate one of the most important brands in the field of air conditioning in an engaging way, bringing the product and services to the centre of the brand's digital presence. He also needed a useful tool for managing relationships with installers and retailers.

Solution - An organic digital ecosystem between Haier Italia, customers, retailers and installers

Initially we analyzed the Italian competitive context in which Haier Italia wanted to position itself. Since there was no digital point of contact between company and customers, we designed Haier Italia's new site to make the company autonomous in the development and management of new content areas.

The full ERP integration system fielded interfaces the site with company management to aggregate information from resellers, service centers and agents.

Impact - Grow together thanks to digital

Thanks to the new content developed in partnership with us, Haier Italia is gaining new market shares in a highly competitive digital environment.

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