FILA Solutions - Digital Experience

Challenge - A new digital positioning

Fila Solutions, a company specialising in products for the treatment of walkable surfaces, wanted to develop a new digital positioning in order to ensure greater visibility for the company and products.

Solution - A digital presence aimed to drive clients to physical stores

To support the company in the evolution of the digital transformation process, we have created an online portal that offers solutions dedicated to individual markets in terms of products and content. Further emphasis was placed on the visibility of points of sale, which are central to the customer's marketing strategy.

Impact - New visibility and renewed product lines

The online launch of the new project shows a constant increase in visibility, thanks also to the development of content through the company blog.

The effectiveness of the digital channel has led the company to expand the target by introducing a line for the final consumer ("Fai da te") in synergy with the offline sales network.

Contact us if you want to create a success story too.