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  • User Insight

    Overview

    Companies need to find innovative ways to stay on top of their customers’ evolving expectations.

    Today, people are overexposed to a massive amount of information, which impact on their attention span. To attract, convert and retain customers, brands need to reshape their strategies, deepen the knowledge about people and offer personalized content, products and experiences.
    Our solution

    Unlock the power of AI to understand the behavior of your users; explore their characteristics and predict their needs and desires.

    Neosperience User Insight is the customer analytical tool you need to track your website and app users’ behavior. Collect and explore relevant insights that provide you with a complete understanding of the psychographic and behavioral characteristics of each person, so that you can offer them hyper-personalized content, products, and experiences.
    Features

    Neosperience User Insight allows you to:

    01

    Know Each User

    Get a one-to-one knowledge about your customers: access qualitative, human-centred information through psychographic data such as interests, preferences, intentions and personality traits.

    02

    Understand Behavior

    Track and analyze users’ behavior to predict their journey on your website and across every touchpoint.

    03

    Personalize the Experience

    Leverage the uniqueness of each customer to engage them with hyper-tailored experiences.

    04

    Data Analytics

    Set your KPIs, monitor relevant metrics and measure the growth of your business. Collect and examine your data to have them always at hand.

    Chiara Bacilieri and Janos Tolgyesi

    Contact our experts. Get tips on how to use psychological traits for your business.

    Chiara Bacilieri

    Marketing Psychologist

    Janos Tolgyesi

    Machine Learning Expert
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