User Insight

Overview

Companies need to find innovative ways to stay on top of their customers’ evolving expectations.

Today, people are overexposed to a massive amount of information, which impact on their attention span. To attract, convert and retain customers, brands need to reshape their strategies, deepen the knowledge about people and offer personalized content, products and experiences.
Our solution

Unlock the power of AI to understand the behavior of your users; explore their characteristics and predict their needs and desires.

Neosperience User Insight is the customer analytical tool you need to track your website and app users’ behavior. Collect and explore relevant insights that provide you with a complete understanding of the psychographic and behavioral characteristics of each person, so that you can offer them hyper-personalized content, products, and experiences.
Features

Neosperience User Insight allows you to:

01

Know Each User

Get a one-to-one knowledge about your customers: access qualitative, human-centred information through psychographic data such as interests, preferences, intentions and personality traits.

02

Understand
Behavior

Track and analyze users’ behavior to predict their journey on your website and across every touchpoint.

03

Personalize the Experience

Leverage the uniqueness of each customer to engage them with hyper-tailored experiences.

04

Data Analytics

Set your KPIs, monitor relevant metrics and measure the growth of your business. Collect and examine your data to have them always at hand.

Learn more about User Insight through a successful project story

Benetton
Digital Analytics

Discover the deep features of each user in e-commerce and newsletters

Fashion Luxury & Beauty
Solution

Sorgenia
Digital Analytics

Analyzing users behavior on digital touchpoints to customize the UX

Energy & Utilities
Solution
Chiara Bacilieri and Janos Tolgyesi

Contact our experts. Get tips on how to use psychological traits for your business.

Chiara Bacilieri

Marketing Psychologist

Janos Tolgyesi

Machine Learning Expert
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