User Insight

Overview

Companies need to find innovative ways to stay on top of their customers’ evolving expectations.

Today, people are overexposed to a massive amount of information, which impact on their attention span. To attract, convert and retain customers, brands need to reshape their strategies, deepen the knowledge about people and offer personalized content, products and experiences.
Our solution

Unlock the power of AI to understand the browsing data of your website users; explore their characteristics and foresee their needs and desires.

Neosperience User Insight is the analytical tool you need to track your website users’ behavior. Collect and explore relevant insights that provide you with a complete understanding of the psychographic and behavioral characteristics of each person so that you can offer them hyper-tailored content, products, and experiences.
Features

Neosperience User Insight allows you to:

01

Know Each User

Get a one-to-one knowledge about your customers: access qualitative, human-centred information through psychographic data such as interests, preferences, intentions and personality traits.

02

Understand Behavior

Track and analyze users’ behavior to predict their journey on your website and across every touchpoint.

03

Personalize the Experience

Leverage the uniqueness of each customer to engage them with hyper-tailored experiences.

04

Data Analytics

Set your KPIs, monitor relevant metrics and measure the growth of your business. Collect and examine your data to have them always at hand.

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