The Engagement And Monetization Documents
Today, ownership is out. Trends show that more and more customers want temporary access, not permanent ownership. And within this changing landscape, you must evolve into a relationship-oriented businesses.
When customers prefer brands that advertise experiences, relationships and belonging to those that simply sell a product, you have two choices: be first in line or fall into irrelevance.
This evolution in customer behaviors is producing the (r)evolution of the rules of customer engagement. It is, therefore, forcing you to change how you act in digital markets, and how you engage and monetize your customers.
If you take a look at the most inspirational business success stories of our days -Netflix, Spotify, Uber, BlaBlaCar, Airbnb, to name a few - you realize that they have one trait in common: The awareness that the idea of ownership is over, replaced by the focus on the 'membership':
These documents, powered by Zuora and Neosperience, illustrate how to blend Digital Customer Experience (DCX) and Relationship Business Management (RBM), to support key growth initiatives and manage your entire business lifecycle.
Download the documents and ebooks, and become part of the game before it's too late.