We Want You To Become A Marketing Superhero
Superheroes are archetypes, and coincide with the true mythic hero. They have the power, hear the mystic call. Are sent to Earth to fight evil, their mission. This is the hero, male or female, in its purest form.
As noted by Joseph Campbell, usually the hero’s adventure begins when someone is deprived of something or a feeling that something is lacking the experience allowed the members of his society. Then the hero embarks on a series of extraordinary adventures, or to recover what has been lost, or to discover some elixir of life.
We at Neosperience believe that today what is missing is the freedom of the customer: it is now time to free her from the shackles of traditional advertising, a waste of time, from both the marketer perspective, as well as from hers, time which could be used in more interesting and constructive ways.
And we believe that the superhero is the marketer, that we are empowering with superpowers, a manager with extraordinary abilities like being anywhere and everywhere, reading the minds of his customer to become useful and stay at her service, materializing objects right in her hands. In essence, a marketer able to shape a better world by providing a best-in-class digital customer experience that challanges the status quo of his company’s wrong beliefs.
This is the marketer for which we have created Neosperience, and wake up every day.