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Today, Lead Generation is in the hands of digital intermediaries, who polarize revenues and erode the margins of economic operators. It is imperative for companies to equip themselves with tools to reduce the acquisition costs of professional customers and to establish a direct, empathetic, and not mediated relationship with them.
Especially since finding new customers today has become increasingly complicated, also due to an "incorrect" use of digital tools and strategies.
Starting from this premise, Matteo Linotto of Neosperience, Alessandro Ponte of ADChange and Giacomo Favagrossa of Myti - in about an hour - will tell the context, best practices and how some solutions can support companies in overcoming this cliff, gaining new customers on digital in total autonomy and looking to the future of lead generation.
