DIMASDIA - Covid19 Detector

Challenge - Providing innovative diagnostic tools

In this period of fighting Covid-19, technology plays an increasingly important role. In addition to allowing the continuity of normal daily activities, technological innovation has also made it possible to facilitate diagnostic and treatment processes in the medical and healthcare field.

To address the emergency, the need emerged to develop a platform that could diagnose Covid-19 beyond traditional procedures.

Solution - A digital platform for the diagnosis of Covid19

Thanks to the Sacco Hospital in Milan, the Italian Auxological Institute, LoopTribe Srl, CRS4, the Lombardy Region, the European Fund for Regional Development and the Veronesi Institute, Neosperience has implemented the DIMASDIA-Covid19 project for the diagnosis of Covid-19 and related diseases through Artificial Intelligence and Machine Learning.

Together with our partners, we have developed two models: one for rapid diagnosis - at lower costs than any other diagnostic tool - of the early onset of Covid-19 through pulmonary radiographs, and another model for the detection of cardiac kinetics alteration.

This model will be further improved to meet clinical standards and made available to all affected facilities through the DIMASDIA digital platform.

Impact - Making the diagnostic process simpler and cheaper

Thanks to this project, the Neosperience group was able to provide standardized and evidence-based tools for the clinical management of COVID-19 patients. We then developed and made available a web platform - based on Artificial Intelligence - capable of assisting diagnosis, follow-up and filling gaps in the history of infection.

In addition, given the concrete possibility of pre-screening at home or in widespread territorial facilities, the application of these models could contribute to making the diagnosis both cheaper and easier to carry out.

New challenges and development opportunities for Artificial Intelligence in Healthcare are therefore opening up: we at Neosperience have decided to aim in this direction, because there can be no medical progress without technology.

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Qucino - Digital Marketplace

Challenge - Renewing the digital offer

The partnership between the Neosperience group and Assogi, a network of companies highly specialized in the production of professional catering supplies, stems from the need to innovate the go-to-market model using the digital channel.

Solution - Rubin Red®

The solution created for Assogi is a marketplace where the equipment of the different manufacturers, who are part of the consortium, is offered. Once the product has been chosen, the user can choose the associated product for possible design, installation and support. The platform provides ample space for all service-related levers that create value for the end user.

Impact - A new business model

Assogi, thanks to this project, stands out as the first consortium that tackles digital in an innovative way by revolutionising the go-to-market model of B2B companies with a view to collaborating to achieve better positioning and increased sales
The advantages obtained from the introduction of the B2B digital commerce platform are: - Improved efficiency in acquiring new customers; - Increased strategic market surveillance; - Reduced sales costs.

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Marina di Venezia - Digital Experience

Challenge - One of the first in the industry to discover the benefits of digital

Marina di Venezia Camping Village, one of the most award-winning camping villages in Europe, was one of the first Italian tourist companies to have given importance to the development of a digital ecosystem to enhance the relationship with the end user.

Solution - A 360° strategy

Since 2005 we have been actively collaborating with Marina di Venezia Camping Village. We have continuously taken care of the study of the competitive scenario, UX and CRO analysis activities, SEO optimizations and campaign management in the different channels (Google Ads, Social Adv). The latest project saw the creation of the site with Neosperience Rubin Red®.

Impact - Millions of visitors to the site every year

Our support in the development of the digital presence of the brand, combined with the experience and relationship with the user, has allowed the Marina di Venezia Camping Village to become a real brand and a reference point in the luxury tourism sector conveying millions of visitors to the site every year

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Benetton - Digital Analytics

Challenge - Giving the right value to every customer

Benetton, a company known worldwide for its fashion line, needed to retrieve qualitative and subjective information about users who visited its e-commerce and newsletter, to ensure an optimal customer experience in one-to-one logic.

Solution - Neosperience User Insight

We then used the Neosperience User Insight Solution on e-commerce and other digital touchpoints of the brand.

By analysing the browsing behaviour of users - through Advanced Analytics and Machine Learning techniques - we were able to derive their subjective characteristics, such as their psychographic profile.

Impact - Deep customization of the experience

This new qualitative information allows Benetton to enrich its Customer Database and to customize communication based on the propensities and subjective characteristics of each customer, both current and potential

We have therefore achieved the ambitious goal of improving the customer experience and increasing their involvement as well as their propensity to purchase.

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Veneta Cucine - Digital Experience

Challenge - Offer a new online channel with a valuable experience

Since 2001, the Neosperience Group has supported the digitisation of Veneta Cucine. In a highly competitive industry, the customer asked us to develop the ideal platform to oversee the online channel.

Solution - Rubin Red®

Over the years for Veneta Cucine we have created institutional websites, promotional landing pages, drive to store geolocalised campaigns, platforms dedicated to retailers and digital storytelling projects.

The development of the brand's online presence has embraced every area of digital positioning with the release in 2019 of the new website, created through the Neosperience Rubin Red® solution.

Impact - Distinguish yourself from competitors in a hyper-competitive market

The strength of the brand, combined with the quality of online communication and initiatives dedicated to the B2B and B2C world, has allowed Veneta Cucine to carve out a unique digital positioning, which today allows it to stand out from the competition and makes it a reference point in the sector.

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Tescoma - Digital Commerce

Challenge - Improving the online customer experience

The partnership between the Neosperience Group and Tescoma was born in 2008 from the need to optimise web presence to boost online sales and to complete the product information comprehensively.

The ultimate goal was to guide the user and engage them in both content and navigation.

Solution - Rubin Red®

For Tescoma we have created an intuitive and dynamic Digital Commerce platform, based on our proprietary Neosperience Rubin Red® solution. To increase customer visibility and sales, we have initiated set-up, set up monitoring and optimized annual advertising campaigns based on the KPIs defined with the company.

Impact - Success at national level

The real challenge, on such an extensive product catalogue, has certainly been to identify an effective browsing process and provide high-value detailed information in order to fully involve the user in the digital experience.

Together with the customer we succeeded, and the success of the project was the starting point for the creation of a continuous relationship with Tescoma that led, in 2017, to the awarding of the site as "Best ecommerce platform" at the Web Marketing Festival in Rimini.

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Pinalli - Digital Commerce

Challenge - A new phygital positioning

The needs of Pinalli, one of the most innovative Italian companies in the field of beauty product sales, were very clear: a new digital positioning that supports the dialogue between offline and online, and the creation of their first Digital Commerce.

Solution - Rubin Red®

For Pinalli we have therefore designed and developed an innovative Digital Commerce based on Rubin Red®, a high-performance CSS platform owned by Neosperience. To make navigation faster and more efficient, we have implemented Algolia, a very fast on-site search system.

In support, we have also implemented a digital marketing strategy on the Google Ads channel. Finally - to promote the consistency of the experience even offline - we have developed a version of the eshop dedicated to digital signage (totem) in the physical stores of the brand.

Impact - Increased sales and reputation

The omnichannel strategy immediately showed its potential: Digital Commerce quickly achieved excellent performance with a constantly growing trend, driving the expansion of physical stores nationwide and allowing the company to compete with the most important brands in the distribution of perfumes and cosmetics online and offline.

Since the launch of the platform, sales and visibility have increased thanks to the constant creation and optimisation of Pay per Click campaigns, thanks to specific activities aimed at improving UX and CRO and thanks to the implementation of the mobile version of the platform.

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Sorgenia - Digital Analytics

Challenge - Understand the "human" side of each user

Sorgenia, a leader in the free market for electricity and gas, wanted to deepen the knowledge of the target audience by collecting different types of information.

In particular, Sorgenia wanted to retrieve qualitative and subjective information, essential to understand the “human” side of each customer, such as the themes and values ​ ​to which it attaches greater importance and psychological needs, to ensure an optimal customer experience in one-to-one logic.

Solution - Neosperience User Insight

To obtain this information we have decided to implement the Neosperience User Insight Solution in the Sorgenia website and Customer Area. In doing so, we were able to derive some propensities and subjective characteristics of users and customers, based on the analysis of their browsing behaviour and thanks to a combination of statistical techniques, Advanced Analytics and Machine Learning.

Neosperience User Insight has allowed Sorgenia to discover on each user:

Attention to Consumption

Attention to consumption and expenses, combined with the search for savings.



The sensitivity towards social responsibility initiatives and the importance attached to the values ​of the Sorgenia Brand.


Innovation and Technology

The interest in innovation and technology and the propensity for smart use of digital.


Need for

The tendency to seek detailed information and the willingness to thoroughly evaluate the characteristics of products, services, and offers.



The importance attached to customer feedback and the awards obtained 
by Sorgenia as guarantees of reliability.


Need for

The need for interaction and the search for contact 
with Sorgenia, combined with the propensity to word-of-mouth and member-get-member.

Impact - Understand to Customize

These new informations allow Sorgenia to enrich its Customer Database and customize communications, based on the propensities and subjective characteristics of each customer, both current and potential, improving its experience and increasing its involvement and propensity to purchase.

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Vivisol - Vivisol MyCare

Challenge - Health and Digital

As life expectancy increases, the needs of patients and the demand for specific care are also growing. The latest technological and methodological innovations are the ideal response to these new needs. In this way, healthcare becomes simpler, more effective, and more customisable.

Vivisol - A SOL group company leader in the management of home therapies - has realised these ongoing transformations and has decided - relying on Neosperience's expertise - to extend its digital transformation path.

Solution - A personalized therapy

To this end, we create the Vivisol MyCare app to support the patients throughout their therapy and that allows, thanks to our Neosperience Skinnable App solution, deep customization of services, interfaces, and communications. We have also taken care of the Vivisol MyCare app brand identity and UX/UI.

Among the various features of the Vivisol MyCare app, we can mention:

QR Code

Interactive and personalised service chart on the individual user, race, or therapy. How? Thanks to the QR Code that is provided to patients in each starter kit.


Informative Content

Even the informative content, such as blog articles, are customized according to the therapy, race, and country of the user.


Digital Commerce

We implement a Digital Commerce in the app, where it's possible to order spare parts or the devices, sold directly by Vivisol.



There are Tutorials on services and products, in order to improve patient awareness and to decrease the interventions of Vivisol technicians.



For the same reason, there is an in-app Chatbot developed to be able to answer the most frequent questions.



To increase user involvement, we implement Gamification dynamics: thus users are rewarded and stimulated to improve their experiences.


Voice Of Customer

Finally, we have developed a Voice Of Customer service that, through questionnaires and chatbot interviews, is able to provide valuable insights to Vivisol regarding the appreciation of its services.

Impact - A unique solution to support patients' therapy

The app is currently being tested, with excellent results, in some facilities for elderly in northern Italy. We will soon be able to give you more information on the impact of this solution on the patient service landscape. We are confident that this tool, unique on the national and international scene, can become a unique example of the use of technology in the health sector.

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Rinascente - In a State of Repair

Challenge - Stand out during Design Week in Milan

Rinascente, during the Milan Design Week, wanted to give the city an innovative experience. Standing out in the sea from themed events during the Salone del Mobile has always been complex. Being able to engage the general public on a niche theme, such as design, is even more so. For this reason, Rinascente has turned to the Neosperience group and our decade-long experience in the Digital Customer Experience to create something unique and special.

Solution - In a State of Repair App

To meet the customer's needs, we decided to develop an app for Android and iOS dedicated to the parallel offline event, which would take place in the shop windows and along Galleria Vittorio Emanuele. In a State of Repair, this is the title, wanted to take the Serpentine Sackler Gallery in London to Piazza del Duomo, allowing the public to visit two works by the artist Martino Gamper and the palace of the same art gallery in Augmented Reality.

The digital installation was accompanied by an in-app contest. Photos and sharing of the experience on social channels contributed to the memorability and dissemination of the event and allowed users to win shopping vouchers to spend in-store.

Impact - Hundreds of shared content

The experience received excellent ratings from the participating audience; hundreds of photos and content were shared. In a State of Repair app has allowed Rinascente to stand out from the competition and gain the attention of both the audience interested in the Salone del Mobile and those passing by.

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