fbpx

Tag: Solution

WithU
Digital Experience

WithU - Digital Experience

Challenge - Improve customer relationship, increase loyalty and facilitate the customer journey

WithU - a brand of Europe Energy, one of the most dynamic and innovative Italian companies in the European Electricity and Gas market - is a brand that leverages the simplification of processes and services in the multiutility world, ensuring a more agile digital experience that reduces costs in the procurement of services.

WithU's goal was to create a personalized experience, with the ability to open, manage and renew contracts, generate new offers, but also offer gamification and loyalty paths to increase loyalty.

Solution - Redesign the portal by implementing our solutions

Neosperience and Myti have started a process of redefining the entire digital presence of WithU, implementing Artificial Intelligence, Machine Learning and Advanced Analytics technologies within the WithU portal through some of our solutions, such as User Insight and Nudging Gamification.

The focus is on discovering the psychographic traits of customers (therefore interests, personalities and habits that explain the reason for their purchasing decisions) and obtaining customer insights useful for creating one-to-one messages and increasing the conversion rate thanks to the creation of targeted campaigns that perfectly fit the needs and expectations of each customer.

Impact - Knowing and retaining the customer to increase business

In a market like that of utilities, where the customization of the offer is central to the success of commercial proposals, understanding in depth the needs and desires of each customer in full respect of their privacy becomes an essential factor.

For this reason, the project carried out together with Myti can be a great competitive advantage for WithU, to continue to offer relevant experiences to its customers, totally personalized and highly technological.

Discover similar Case Studies!

Sorgenia
Digital Analytics

Analyze user behavior on digital touchpoints to customize the user experience

AI
Energy & Utilities
Solution
See the story

Benetton
Digital Analytics

Discover the deep traits of each user by analyzing their behavior in e-commerce and newsletters

AI
Fashion Luxury & Beauty
Solution
See the story
All Neosperience Case Studies

Contact us if you want to build a success story with us.

Receive updates from Neosperience:
© 2023 Neosperience SpA | VAT IT02792030989

Esclamativa
Lead Generation

Esclamativa - Lead Generation

Challenge - exceed the limits of cold calling and word of mouth

Esclamativa is a business consulting company based in Modena with a particular focus on facilitated finance. Esclamativa from a commercial point of view has based its approach on cold calling and word of mouth. A few years ago it was decided to adopt an approach that also benefited digital channels in order to diversify the marketing mix.

The pandemic has accelerated the digital transformation process that was already underway. Going digital has brought challenges in terms of targeting the audience. It is a niche sector that requires an approach consistent with the Account Based Marketing paradigm (oriented to orient its conversion funnel towards an already qualified target) in order to obtain a significant ROI.

Solution - Lead Champion discover & booster

Lead Champion has proven to be the best solution to allow Esclamativa to accelerate the results of its digital transformation process. Lead Champion has allowed Esclamativa to act in two directions:
01

Lead Champion discover

The first direction concerned the business intelligence of digital properties. With discover, in fact, it is possible to discover which companies visit the website and filter only the most interesting realities from a commercial perspective.

02

Lead Champion booster

The second aspect on which Lead Champion improved the results was the Conversion Rate Optimization. Thanks to booster, the module that allows you to create dynamic pop-up forms, it has been possible to greatly increase the number of leads collected on the website.

Impact - 30% more leads acquired from the site

The first step, of a technical nature, was inherent in the installation of Lead Champion, which was simple, as it required only to implement a javascript code on the pages of the site, an operation that from a technical point of view takes a few moments.

Once the implementation was done, the results were very clear and stood at around +30-35% in terms of leads in targets acquired through the website.

In addition to the data of the acquired leads, thanks to the business intelligence provided by Lead Champion, Esclamativa was also able to act at a deeper level by improving the knowledge of its buyer person. This has meant making your digital touchpoints more effective and consequently increasing the ROI of your digital marketing and lead generation campaigns.

Lead Champion

The project with Esclamativa was carried out with the Lead Champion solution

Discover

Contact us if you want to build a success story with us.

Receive updates from Neosperience:

Sorgenia
Digital Analytics

Sorgenia - Digital Analytics

Challenge - Understand the "human" side of each user

Sorgenia, a leader in the free market for electricity and gas, wanted to deepen the knowledge of the target audience by collecting different types of information.

In particular, Sorgenia wanted to retrieve qualitative and subjective information, essential to understand the “human” side of each customer, such as the themes and values ​ ​to which it attaches greater importance and psychological needs, to ensure an optimal customer experience in one-to-one logic.

Solution - Neosperience User Insight

To obtain this information we have decided to implement the Neosperience User Insight Solution in the Sorgenia website and Customer Area. In doing so, we were able to derive some propensities and subjective characteristics of users and customers, based on the analysis of their browsing behaviour and thanks to a combination of statistical techniques, Advanced Analytics and Machine Learning.

Neosperience User Insight has allowed Sorgenia to discover on each user:
01

Attention to Consumption

Attention to consumption and expenses, combined with the search for savings.

02

Social
Responsibility

The sensitivity towards social responsibility initiatives and the importance attached to the values ​of the Sorgenia Brand.

03

Innovation and Technology

The interest in innovation and technology and the propensity for smart use of digital.

04

Need for
Cognition

The tendency to seek detailed information and the willingness to thoroughly evaluate the characteristics of products, services, and offers.

05

Customer
Feedbacks

The importance attached to customer feedback and the awards obtained 
by Sorgenia as guarantees of reliability.

06

Need for
Interaction

The need for interaction and the search for contact 
with Sorgenia, combined with the propensity to word-of-mouth and member-get-member.

Impact - Understand to Customize

These new informations allow Sorgenia to enrich its Customer Database and customize communications, based on the propensities and subjective characteristics of each customer, both current and potential, improving its experience and increasing its involvement and propensity to purchase.

User Insight

The project with Sorgenia was realized thanks to the Neosperience User Insight solution

Discover

Discover similar case studies!

WithU
Digital Experience

An innovative online experience, to meet and retain customers thanks to psychography

Energy & Utilities
Solution
See the story

Benetton
Digital Analytics

Discover the deep traits of each user by analyzing their behavior in e-commerce and newsletters

AI
Fashion Luxury & Beauty
Solution
See the story
All Neosperience Case Studies

Contact us if you want to create a success story too.

Receive updates from Neosperience:

DIMASDIA
Covid19 Detector

DIMASDIA - Covid19 Detector

Challenge - Providing innovative diagnostic tools

In this period of fighting Covid-19, technology plays an increasingly important role. In addition to allowing the continuity of normal daily activities, technological innovation has also made it possible to facilitate diagnostic and treatment processes in the medical and healthcare field.

To address the emergency, the need emerged to develop a platform that could diagnose Covid-19 beyond traditional procedures.

Solution - A digital platform for the diagnosis of Covid19

Thanks to the Sacco Hospital in Milan, the Italian Auxological Institute, LoopTribe Srl, CRS4, the Lombardy Region, the European Fund for Regional Development and the Veronesi Institute, Neosperience has implemented the DIMASDIA-Covid19 project for the diagnosis of Covid-19 and related diseases through Artificial Intelligence and Machine Learning.

Together with our partners, we have developed two models: one for rapid diagnosis - at lower costs than any other diagnostic tool - of the early onset of Covid-19 through pulmonary radiographs, and another model for the detection of cardiac kinetics alteration.

This model will be further improved to meet clinical standards and made available to all affected facilities through the DIMASDIA digital platform.
Discover our health solutions

Impact - Making the diagnostic process simpler and cheaper

Thanks to this project, the Neosperience group was able to provide standardized and evidence-based tools for the clinical management of COVID-19 patients. We then developed and made available a web platform - based on Artificial Intelligence - capable of assisting diagnosis, follow-up and filling gaps in the history of infection.

In addition, given the concrete possibility of pre-screening at home or in widespread territorial facilities, the application of these models could contribute to making the diagnosis both cheaper and easier to carry out.

New challenges and development opportunities for Artificial Intelligence in Healthcare are therefore opening up: we at Neosperience have decided to aim in this direction, because there can be no medical progress without technology.

Contact us if you want to build a success story with us.

Receive updates from Neosperience:

Benetton
Digital Analytics

Benetton - Digital Analytics

Challenge - Giving the right value to every customer

Benetton, a company known worldwide for its fashion line, needed to retrieve qualitative and subjective information about users who visited its e-commerce and newsletter, to ensure an optimal customer experience in one-to-one logic.

Solution - Neosperience User Insight

We then used the Neosperience User Insight Solution on e-commerce and other digital touchpoints of the brand.

By analysing the browsing behaviour of users - through Advanced Analytics and Machine Learning techniques - we were able to derive their subjective characteristics, such as their psychographic profile.

Impact - Deep customization of the experience

This new qualitative information allows Benetton to enrich its Customer Database and to customize communication based on the propensities and subjective characteristics of each customer, both current and potential

We have therefore achieved the ambitious goal of improving the customer experience and increasing their involvement as well as their propensity to purchase.

User Insight

The project for Benetton was carried out with the Neosperience User Insight solution

Discover

Discover similar Case Studies!

WithU
Digital Experience

An innovative online experience, to meet and retain customers thanks to psychography

Energy & Utilities
Solution
See the story

Sorgenia
Digital Analytics

Analyze user behavior on digital touchpoints to customize the user experience

AI
Energy & Utilities
Solution
See the story
All Neosperience Case Studies

Contact us if you want to build a success story with us.

Receive updates from Neosperience:

Intesa Sanpaolo
Insurance Styles

Intesa Sanpaolo - Insurance Styles

Challenge - Understand the clients

Intesa Sanpaolo Assicura, part of the Intesa Sanpaolo Vita Insurance Group, needed to optimize the use of the information contained within its Customer Database to increase the effectiveness of communication with Intesa Sanpaolo and Intesa Sanpaolo Assicura customers, identifying the insurance products most in line with the needs of each customer and the most suitable relational methods to interact with each other.

Solution - Create new Buyer Personas

To this end, we have started research and Customer Analytics aimed at a sample of Intesa Sanpaolo's customer base, with particular reference to policyholders, aimed to enrich the description of Intesa Sanpaolo's "buyer personas” through qualitative information, in addition to traditional socio-demographic and behavioural information, and to create predictive Machine Learning models for a set of subjective customer characteristics, such as personality and lifestyle, based on the analysis of data already in the Bank's possession within its Customer Database.

The analysis was carried out through a structured questionnaire, implemented on the Cawi detection channel of the Voice of Customer NeosVoc platform, and allowed the identification of the following information:
01

Interests

Lifestyle and interests of customer in specific areas, such as sport, travel, art, health, and well-being.

02

Protection

The customer's propensity to take out an insurance policy to protect themselves in areas of life that are important to them.

03

Communicative Approach

Some traits of the personality of customers use in defining the most suitable communicative and relational approach for each one, such as friendship, locus of control, and attitude towards uncertainty.

04

Insurance
Products

Some personality traits useful in identifying the most suitable insurance products for each customer, such as openness to experiences and sensation seeking.

Impact - Personalised insurance

Intesa Sanpaolo Assicura, thanks to the Stili di Tutela project, has been able to acquire a new layer of customer knowledge, which takes into account their individual differences in lifestyle, personality, and predispositions.

This knowledge has allowed Intesa Sanpaolo Assicura to customise communication according to the “style of protection” of each individual, increasing the value of the relationship with its customers and at the same time favoring the adoption of insurance policies more in line with the needs and peculiar characteristics of each one.

NeosVoc

The project for Intesa Sanpaolo Assicura was carried out thanks to NeosVoc

Discover

Neosperience Cloud

The project for Intesa Sanpaolo Assicura was carried out thanks to Neosperience Cloud Technologies

Discover

Contact us if you want to create a success story too.

Receive updates from Neosperience:

Qucino
Digital Marketplace

Qucino - Digital Marketplace

Challenge - Renewing the digital offer

The partnership between the Neosperience group and Assogi, a network of companies highly specialized in the production of professional catering supplies, stems from the need to innovate the go-to-market model using the digital channel.

Solution - Rubin Red®

The solution created for Assogi is a marketplace where the equipment of the different manufacturers, who are part of the consortium, is offered. Once the product has been chosen, the user can choose the associated product for possible design, installation and support. The platform provides ample space for all service-related levers that create value for the end user.
assogi qucino
Guarda il progetto

Impact - A new business model

Assogi, thanks to this project, stands out as the first consortium that tackles digital in an innovative way by revolutionising the go-to-market model of B2B companies with a view to collaborating to achieve better positioning and increased sales
.
The advantages obtained from the introduction of the B2B digital commerce platform are: - Improved efficiency in acquiring new customers; - Increased strategic market surveillance; - Reduced sales costs.

Rubin Red®

The project for Qucino was carried out with the Neosperience Rubin Red® solution.

Discover

Contact us if you want to create a success story too.

Receive updates from Neosperience:

Marina di Venezia
Digital Experience

Marina di Venezia - Digital Experience

Challenge - One of the first in the industry to discover the benefits of digital

Marina di Venezia Camping Village, one of the most award-winning camping villages in Europe, was one of the first Italian tourist companies to have given importance to the development of a digital ecosystem to enhance the relationship with the end user.

Solution - A 360° strategy

Since 2005 we have been actively collaborating with Marina di Venezia Camping Village. We have continuously taken care of the study of the competitive scenario, UX and CRO analysis activities, SEO optimizations and campaign management in the different channels (Google Ads, Social Adv). The latest project saw the creation of the site with Neosperience Rubin Red®.
sito marina di venezia
Watch the project

Impact - Millions of visitors to the site every year

Our support in the development of the digital presence of the brand, combined with the experience and relationship with the user, has allowed the Marina di Venezia Camping Village to become a real brand and a reference point in the luxury tourism sector conveying millions of visitors to the site every year

Rubin Red®

Marina di Venezia Camping Village uses the Neosperience Rubin Red® solution.

Discover

Contact us if you want to create a success story too.

Receive updates from Neosperience:

Veneta Cucine
Digital Experience

Veneta Cucine - Digital Experience

Challenge - Offer a new online channel with a valuable experience

Since 2001, the Neosperience Group has supported the digitisation of Veneta Cucine. In a highly competitive industry, the customer asked us to develop the ideal platform to oversee the online channel.

Solution - Rubin Red®

Over the years for Veneta Cucine we have created institutional websites, promotional landing pages, drive to store geolocalised campaigns, platforms dedicated to retailers and digital storytelling projects.

The development of the brand's online presence has embraced every area of digital positioning with the release in 2019 of the new website, created through the Neosperience Rubin Red® solution.
veneta cucine sito
Guarda il progetto

Impact - Distinguish yourself from competitors in a hyper-competitive market

The strength of the brand, combined with the quality of online communication and initiatives dedicated to the B2B and B2C world, has allowed Veneta Cucine to carve out a unique digital positioning, which today allows it to stand out from the competition and makes it a reference point in the sector.

Rubin Red®

The project for Veneta Cucine was created with the Neosperience Rubin Red® solution.

Discover

Discover similar Case Studies!

Haier A.C. Italy
Digital Experience

Create a new digital presence to enable an integrated communications ecosystem

Consumer Goods & Retail
See the story

Tescoma
Digital Commerce

A new digital positioning to identify new sources of revenue and retain customer loyalty

Consumer Goods & Retail
Solution
See the story

Moleskine
Moleskine+ App

Rethinking the in-store experience and product offerings

Consumer Goods & Retail
See the story
All Neosperience Case Studies

Contact us if you want to create a success story too.

Receive updates from Neosperience:

Tescoma
Digital Commerce

Tescoma - Digital Commerce

Challenge - Improving the online customer experience

The partnership between the Neosperience Group and Tescoma was born in 2008 from the need to optimise web presence to boost online sales and to complete the product information comprehensively.

The ultimate goal was to guide the user and engage them in both content and navigation.

Solution - Rubin Red®

For Tescoma we have created an intuitive and dynamic Digital Commerce platform, based on our proprietary Neosperience Rubin Red® solution. To increase customer visibility and sales, we have initiated set-up, set up monitoring and optimized annual advertising campaigns based on the KPIs defined with the company.
digital commerce tescoma
See the project

Impact - Success at national level

The real challenge, on such an extensive product catalogue, has certainly been to identify an effective browsing process and provide high-value detailed information in order to fully involve the user in the digital experience.

Together with the customer we succeeded, and the success of the project was the starting point for the creation of a continuous relationship with Tescoma that led, in 2017, to the awarding of the site as "Best ecommerce platform" at the Web Marketing Festival in Rimini.

Rubin Red®

The project for Tescoma was created with the Neosperience Rubin Red® solution.

Discover

Discover similar Case Studies!

Haier A.C. Italy
Digital Experience

Create a new digital presence to enable an integrated communications ecosystem

Consumer Goods & Retail
See the story

Veneta Cucine
Digital Experience

Tell the brand and the quality of its unique products through advanced digital touch-points

Consumer Goods & Retail
Solution
See the story

Moleskine
Moleskine+ App

Rethinking the in-store experience and product offerings

Consumer Goods & Retail
See the story
All Neosperience Case Studies

Contact us if you want to create a success story too.

Receive updates from Neosperience: