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Esclamativa - Lead Generation

Challenge - exceed the limits of cold calling and word of mouth

Esclamativa is a business consulting company based in Modena with a particular focus on facilitated finance. Esclamativa from a commercial point of view has based its approach on cold calling and word of mouth. A few years ago it was decided to adopt an approach that also benefited digital channels in order to diversify the marketing mix.

The pandemic has accelerated the digital transformation process that was already underway. Going digital has brought challenges in terms of targeting the audience. It is a niche sector that requires an approach consistent with the Account Based Marketing paradigm (oriented to orient its conversion funnel towards an already qualified target) in order to obtain a significant ROI.

Solution - Lead Champion discover & booster

Lead Champion has proven to be the best solution to allow Esclamativa to accelerate the results of its digital transformation process. Lead Champion has allowed Esclamativa to act in two directions:
01

Lead Champion discover

The first direction concerned the business intelligence of digital properties. With discover, in fact, it is possible to discover which companies visit the website and filter only the most interesting realities from a commercial perspective.

02

Lead Champion booster

The second aspect on which Lead Champion improved the results was the Conversion Rate Optimization. Thanks to booster, the module that allows you to create dynamic pop-up forms, it has been possible to greatly increase the number of leads collected on the website.

Impact - 30% more leads acquired from the site

The first step, of a technical nature, was inherent in the installation of Lead Champion, which was simple, as it required only to implement a javascript code on the pages of the site, an operation that from a technical point of view takes a few moments.

Once the implementation was done, the results were very clear and stood at around +30-35% in terms of leads in targets acquired through the website.

In addition to the data of the acquired leads, thanks to the business intelligence provided by Lead Champion, Esclamativa was also able to act at a deeper level by improving the knowledge of its buyer person. This has meant making your digital touchpoints more effective and consequently increasing the ROI of your digital marketing and lead generation campaigns.

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Sorgenia - Digital Analytics

Challenge - Understand the "human" side of each user

Sorgenia, a leader in the free market for electricity and gas, wanted to deepen the knowledge of the target audience by collecting different types of information.

In particular, Sorgenia wanted to retrieve qualitative and subjective information, essential to understand the “human” side of each customer, such as the themes and values ​ ​to which it attaches greater importance and psychological needs, to ensure an optimal customer experience in one-to-one logic.

Solution - Neosperience User Insight

To obtain this information we have decided to implement the Neosperience User Insight Solution in the Sorgenia website and Customer Area. In doing so, we were able to derive some propensities and subjective characteristics of users and customers, based on the analysis of their browsing behaviour and thanks to a combination of statistical techniques, Advanced Analytics and Machine Learning.

Neosperience User Insight has allowed Sorgenia to discover on each user:
01

Attention to Consumption

Attention to consumption and expenses, combined with the search for savings.

02

Social
Responsibility

The sensitivity towards social responsibility initiatives and the importance attached to the values ​of the Sorgenia Brand.

03

Innovation and Technology

The interest in innovation and technology and the propensity for smart use of digital.

04

Need for
Cognition

The tendency to seek detailed information and the willingness to thoroughly evaluate the characteristics of products, services, and offers.

05

Customer
Feedbacks

The importance attached to customer feedback and the awards obtained 
by Sorgenia as guarantees of reliability.

06

Need for
Interaction

The need for interaction and the search for contact 
with Sorgenia, combined with the propensity to word-of-mouth and member-get-member.

Impact - Understand to Customize

These new informations allow Sorgenia to enrich its Customer Database and customize communications, based on the propensities and subjective characteristics of each customer, both current and potential, improving its experience and increasing its involvement and propensity to purchase.

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Benetton
Digital Analytics

Discover the deep traits of each user by analyzing their behavior in e-commerce and newsletters

AI
Fashion Luxury & Beauty
Solution

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DIMASDIA - Covid19 Detector

Challenge - Providing innovative diagnostic tools

In this period of fighting Covid-19, technology plays an increasingly important role. In addition to allowing the continuity of normal daily activities, technological innovation has also made it possible to facilitate diagnostic and treatment processes in the medical and healthcare field.

To address the emergency, the need emerged to develop a platform that could diagnose Covid-19 beyond traditional procedures.

Solution - A digital platform for the diagnosis of Covid19

Thanks to the Sacco Hospital in Milan, the Italian Auxological Institute, LoopTribe Srl, CRS4, the Lombardy Region, the European Fund for Regional Development and the Veronesi Institute, Neosperience has implemented the DIMASDIA-Covid19 project for the diagnosis of Covid-19 and related diseases through Artificial Intelligence and Machine Learning.

Together with our partners, we have developed two models: one for rapid diagnosis - at lower costs than any other diagnostic tool - of the early onset of Covid-19 through pulmonary radiographs, and another model for the detection of cardiac kinetics alteration.

This model will be further improved to meet clinical standards and made available to all affected facilities through the DIMASDIA digital platform.

Impact - Making the diagnostic process simpler and cheaper

Thanks to this project, the Neosperience group was able to provide standardized and evidence-based tools for the clinical management of COVID-19 patients. We then developed and made available a web platform - based on Artificial Intelligence - capable of assisting diagnosis, follow-up and filling gaps in the history of infection.

In addition, given the concrete possibility of pre-screening at home or in widespread territorial facilities, the application of these models could contribute to making the diagnosis both cheaper and easier to carry out.

New challenges and development opportunities for Artificial Intelligence in Healthcare are therefore opening up: we at Neosperience have decided to aim in this direction, because there can be no medical progress without technology.

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Benetton - Digital Analytics

Challenge - Giving the right value to every customer

Benetton, a company known worldwide for its fashion line, needed to retrieve qualitative and subjective information about users who visited its e-commerce and newsletter, to ensure an optimal customer experience in one-to-one logic.

Solution - Neosperience User Insight

We then used the Neosperience User Insight Solution on e-commerce and other digital touchpoints of the brand.

By analysing the browsing behaviour of users - through Advanced Analytics and Machine Learning techniques - we were able to derive their subjective characteristics, such as their psychographic profile.

Impact - Deep customization of the experience

This new qualitative information allows Benetton to enrich its Customer Database and to customize communication based on the propensities and subjective characteristics of each customer, both current and potential

We have therefore achieved the ambitious goal of improving the customer experience and increasing their involvement as well as their propensity to purchase.

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Sorgenia
Digital Analytics

Analyze user behavior on digital touchpoints to customize the user experience

AI
Energy & Utilities
Solution

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Intesa Sanpaolo - Insurance Styles

Challenge - Understand the clients

Intesa Sanpaolo Assicura, part of the Intesa Sanpaolo Vita Insurance Group, needed to optimize the use of the information contained within its Customer Database to increase the effectiveness of communication with Intesa Sanpaolo and Intesa Sanpaolo Assicura customers, identifying the insurance products most in line with the needs of each customer and the most suitable relational methods to interact with each other.

Solution - Create new Buyer Personas

To this end, we have started research and Customer Analytics aimed at a sample of Intesa Sanpaolo's customer base, with particular reference to policyholders, aimed to enrich the description of Intesa Sanpaolo's "buyer personas” through qualitative information, in addition to traditional socio-demographic and behavioural information, and to create predictive Machine Learning models for a set of subjective customer characteristics, such as personality and lifestyle, based on the analysis of data already in the Bank's possession within its Customer Database.

The analysis was carried out through a structured questionnaire, implemented on the Cawi detection channel of the Voice of Customer NeosVoc platform, and allowed the identification of the following information:
01

Interests

Lifestyle and interests of customer in specific areas, such as sport, travel, art, health, and well-being.

02

Protection

The customer's propensity to take out an insurance policy to protect themselves in areas of life that are important to them.

03

Communicative Approach

Some traits of the personality of customers use in defining the most suitable communicative and relational approach for each one, such as friendship, locus of control, and attitude towards uncertainty.

04

Insurance
Products

Some personality traits useful in identifying the most suitable insurance products for each customer, such as openness to experiences and sensation seeking.

Impact - Personalised insurance

Intesa Sanpaolo Assicura, thanks to the Stili di Tutela project, has been able to acquire a new layer of customer knowledge, which takes into account their individual differences in lifestyle, personality, and predispositions.

This knowledge has allowed Intesa Sanpaolo Assicura to customise communication according to the “style of protection” of each individual, increasing the value of the relationship with its customers and at the same time favoring the adoption of insurance policies more in line with the needs and peculiar characteristics of each one.

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Qucino - Digital Marketplace

Challenge - Renewing the digital offer

The partnership between the Neosperience group and Assogi, a network of companies highly specialized in the production of professional catering supplies, stems from the need to innovate the go-to-market model using the digital channel.

Solution - Rubin Red®

The solution created for Assogi is a marketplace where the equipment of the different manufacturers, who are part of the consortium, is offered. Once the product has been chosen, the user can choose the associated product for possible design, installation and support. The platform provides ample space for all service-related levers that create value for the end user.

Impact - A new business model

Assogi, thanks to this project, stands out as the first consortium that tackles digital in an innovative way by revolutionising the go-to-market model of B2B companies with a view to collaborating to achieve better positioning and increased sales
.
The advantages obtained from the introduction of the B2B digital commerce platform are: - Improved efficiency in acquiring new customers; - Increased strategic market surveillance; - Reduced sales costs.

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Marina di Venezia - Digital Experience

Challenge - One of the first in the industry to discover the benefits of digital

Marina di Venezia Camping Village, one of the most award-winning camping villages in Europe, was one of the first Italian tourist companies to have given importance to the development of a digital ecosystem to enhance the relationship with the end user.

Solution - A 360° strategy

Since 2005 we have been actively collaborating with Marina di Venezia Camping Village. We have continuously taken care of the study of the competitive scenario, UX and CRO analysis activities, SEO optimizations and campaign management in the different channels (Google Ads, Social Adv). The latest project saw the creation of the site with Neosperience Rubin Red®.

Impact - Millions of visitors to the site every year

Our support in the development of the digital presence of the brand, combined with the experience and relationship with the user, has allowed the Marina di Venezia Camping Village to become a real brand and a reference point in the luxury tourism sector conveying millions of visitors to the site every year

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Veneta Cucine - Digital Experience

Challenge - Offer a new online channel with a valuable experience

Since 2001, the Neosperience Group has supported the digitisation of Veneta Cucine. In a highly competitive industry, the customer asked us to develop the ideal platform to oversee the online channel.

Solution - Rubin Red®

Over the years for Veneta Cucine we have created institutional websites, promotional landing pages, drive to store geolocalised campaigns, platforms dedicated to retailers and digital storytelling projects.

The development of the brand's online presence has embraced every area of digital positioning with the release in 2019 of the new website, created through the Neosperience Rubin Red® solution.

Impact - Distinguish yourself from competitors in a hyper-competitive market

The strength of the brand, combined with the quality of online communication and initiatives dedicated to the B2B and B2C world, has allowed Veneta Cucine to carve out a unique digital positioning, which today allows it to stand out from the competition and makes it a reference point in the sector.

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Haier A.C. Italy
Digital Experience

Create a new digital presence to enable an integrated communications ecosystem

Consumer Goods & Retail

Moleskine
Moleskine+ App

Rethinking the in-store experience and product offerings

Consumer Goods & Retail

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Pinalli - Digital Commerce

Challenge - A new phygital positioning

The needs of Pinalli, one of the most innovative Italian companies in the field of beauty product sales, were very clear: a new digital positioning that supports the dialogue between offline and online, and the creation of their first Digital Commerce.

Solution - Rubin Red®

For Pinalli we have therefore designed and developed an innovative Digital Commerce based on Rubin Red®, a high-performance CSS platform owned by Neosperience. To make navigation faster and more efficient, we have implemented Algolia, a very fast on-site search system.

In support, we have also implemented a digital marketing strategy on the Google Ads channel. Finally - to promote the consistency of the experience even offline - we have developed a version of the eshop dedicated to digital signage (totem) in the physical stores of the brand.

Impact - Increased sales and reputation

The omnichannel strategy immediately showed its potential: Digital Commerce quickly achieved excellent performance with a constantly growing trend, driving the expansion of physical stores nationwide and allowing the company to compete with the most important brands in the distribution of perfumes and cosmetics online and offline.

Since the launch of the platform, sales and visibility have increased thanks to the constant creation and optimisation of Pay per Click campaigns, thanks to specific activities aimed at improving UX and CRO and thanks to the implementation of the mobile version of the platform.

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Vivisol - Vivisol MyCare

Challenge - Health and Digital

As life expectancy increases, the needs of patients and the demand for specific care are also growing. The latest technological and methodological innovations are the ideal response to these new needs. In this way, healthcare becomes simpler, more effective, and more customisable.

Vivisol - A SOL group company leader in the management of home therapies - has realised these ongoing transformations and has decided - relying on Neosperience's expertise - to extend its digital transformation path.

Solution - A personalized therapy

To this end, we create the Vivisol MyCare app to support the patients throughout their therapy and that allows, thanks to our Neosperience Skinnable App solution, deep customization of services, interfaces, and communications. We have also taken care of the Vivisol MyCare app brand identity and UX/UI.

Among the various features of the Vivisol MyCare app, we can mention:
01

QR Code

Interactive and personalised service chart on the individual user, race, or therapy. How? Thanks to the QR Code that is provided to patients in each starter kit.

02

Informative Content

Even the informative content, such as blog articles, are customized according to the therapy, race, and country of the user.

03

Digital Commerce

We implement a Digital Commerce in the app, where it's possible to order spare parts or the devices, sold directly by Vivisol.

04

Tutorials

There are Tutorials on services and products, in order to improve patient awareness and to decrease the interventions of Vivisol technicians.

05

Chatbot

For the same reason, there is an in-app Chatbot developed to be able to answer the most frequent questions.

06

Gamification

To increase user involvement, we implement Gamification dynamics: thus users are rewarded and stimulated to improve their experiences.

07

Voice Of Customer

Finally, we have developed a Voice Of Customer service that, through questionnaires and chatbot interviews, is able to provide valuable insights to Vivisol regarding the appreciation of its services.

Impact - A unique solution to support patients' therapy

The app is currently being tested, with excellent results, in some facilities for elderly in northern Italy. We will soon be able to give you more information on the impact of this solution on the patient service landscape. We are confident that this tool, unique on the national and international scene, can become a unique example of the use of technology in the health sector.

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