PF900 - Cultural Project

Challenge - Digitally enhancing the artistic heritage of the city

In an age when tourism is forced to deal with great physical limitations, digital and its innovative technologies can become central to the enhancement of history and culture.

Believing in this idea and the value of a digital system designed for people - as a Neosperience group and together with numerous partners - we have developed PF900, the app that was created with the aim of enhancing local tourism by making the Brescia artistic heritage of the 20th century digitally usable.

Solution - The App that guides us in a phygital exploration of historical and cultural heritage

The PF900 application consists of numerous thematic routes that guide the user along the beauties of the city. Thanks to geolocation, the visitor is able to unlock - with its passage in the areas of interest - the multimedia content associated with the different places. The user is then led to live the real experience of the city to be able to access images, videos, interviews.

Once a content is unblocked, the user will be able to access it again in the future. The app also allows partners to enter special content, not present in the itineraries, or bonus content that can be designed and added on the occasion of particular events.

Impact - Enhancing cultural heritage digitally is possible

PF900 is the confirmation that it is possible to make the cultural and historical heritage even more interesting through digitization and gamification processes, but it is also the demonstration that the applications can be inclusive: in fact, PF900 has been developed to guarantee its use to the visually impaired, and offers graphic and font features for those who suffer from vision disorders (eg color blindness) and dyslexia.

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The Vision - Digital Presence

Challenge - Standing out in a difficult market

Publishing in Italy has been in difficulty for many years. Many large and small newspapers of the past have not been able to reinvent themselves in the digital world: the decrease in revenues from the sale of advertising space, combined with a continuous decrease in readers due to the lack of generational turnover, have forced many to rethink their positioning.

In the meantime, however, the younger public has been orphaned by effective information. In this context, The Vision, an online newspaper that opened its business in Italy in 2017 with the intention of involving the youngest audience, has joined the competition.
The Company has decided to turn to the Neosperience Group for the development of evolutionary activities and the creation of its website, the main channel for the national dissemination of the newspaper.

Solution - A secure, reliable and appealing platform for users and media agencies

Neosperience has technologically taken charge of the maintenance and evolution of The Vision website. We also take care of the advertising campaigns of the newspaper, developing their creativity where necessary.

We recently implemented two ad video formats that made The Vision even more appealing for on-site advertising. The first is of the overlay type - shown in overprint for each article - the second is an in-article format - embedded between two paragraphs within the article.

Impact - The first newspaper for Millennials and GenZ

In just a few years The Vision has managed to carve out a huge slice of the audience among the Millennials. At the moment on Facebook it is the newspaper that has the highest level of engagement per post.

The website has also achieved excellent results, boasting an average time spent per user on the page of almost 5 minutes, an average of 1,250,000 users per month, with 2,300,000 pages viewed monthly.

In addition, thanks to our support, The Vision has been able to exceed the 60% viewability threshold of banners: a unique result in the industry.

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Chef in Camicia - Contest App

Challange - Digitize the Community

Chef in Camicia, a vertical media company on food that boasts over 3 million followers, wanted to create more engagement with his fans. They asked us to create a contest app where they can hold prize competitions.

Solution - An app to connect and aggregate the community through challenges

For Chef in Camicia, we have created an app for iOS and Android, and we manage its evolution and maintenance. Through it, new culinary competitions are continuously launched. As challenges unfold participants level up. Top rankers earn credits that can be spent on rewards.

Impact - Reach your audience during the different moments of their journey

Considering an almost zero investment in marketing, the Chef app in Camicia is achieving extraordinary results. Tens of thousands of users have downloaded the app and regularly use it to test themselves with friends.

Hundreds of prizes were awarded and remarkable was the positive response, through reviews and comments, from users.

With this project, they were able to create a new engagement channel from scratch.

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Cabana Magazine - Digital Commerce

Challenge - Publishing and Digital Transformation

With the advent of digital, publishing has seen revenues from its traditional activities drop dramatically. Companies that have managed to transform themselves have had to rethink their positioning digitally. Cabana Magazine, an international magazine that deals with furniture and design, has decided to entrust its digital transformation to the Neosperience Group.

Solution - A global Digital Commerce Platform

For Cabana Magazine, the Neosperience Group has developed a multilingual Digital Commerce Platform. In addition to the subscription and the individual issues of the magazine, the platform offers the possibility of purchasing the items made by the brand in collaboration with some of the most important designers in the world.

Impact - An investment immediately rewarded

Cabana Magazine's investment for its Digital Commerce system was repaid in a few hours. In the first month the brand achieved substantial sales margins, tens of thousands of visitors, and an average shopping cart per customer of over 300 euros. The implementation with the brand's Instagram channel brought additional significant revenues.

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Miu Miu - Somebody App

Challenge - Shaping an artistic idea

Is it still possible to devise a new and original digital messaging system? Miranda July, a writer, director, and eclectic artist thought so. Taking up the challenge posed by Miu Miu and the Venice Film Festival, the artist created a small masterpiece for the big screen, Somebody, and asked us to develop a messaging application that could give a “physical” shape to his artistic idea.

Solution - Overcoming the limits of digital communication

Somebody App is a unique messaging platform created by the Neosperience group. Available for Android and iOS, it sets an ambitious goal: to allow the exchange of messages from one user to another, involving, in the delivery phase, a third party (foreign to both). This, being in the vicinity of the recipient, will recite the message to the recipient by voice.

Given the peculiarity of the project, the first activity carried out by the team was the identification of critical issues related to the user experience (UX) and functional logic. The intervention was made necessary by the need to maximize the usability of the app, to create a functional, incisive and memorable service.

In doing so, we have put in place the necessary conditions for the global dissemination of Somebody App, in order to extend the Miranda July community and, consequently, Miu Miu.

Impact - 10,000 active users per day

Over 10,000 active users per day: a great success for an artistic project that has resulted in a tool that reintegrates the human component into messaging systems.

“At launch, in its first iteration, it wasn’t working well, and then Miu Miu and I did a complete rebuild (with Neosperience). That was satisfying. It was really great just to have it work.”

Miranda July

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