Rinascente - In a State of Repair

Challenge - Stand out during Design Week in Milan

Rinascente, during the Milan Design Week, wanted to give the city an innovative experience. Standing out in the sea from themed events during the Salone del Mobile has always been complex. Being able to engage the general public on a niche theme, such as design, is even more so. For this reason, Rinascente has turned to the Neosperience group and our decade-long experience in the Digital Customer Experience to create something unique and special.

Solution - In a State of Repair App

To meet the customer's needs, we decided to develop an app for Android and iOS dedicated to the parallel offline event, which would take place in the shop windows and along Galleria Vittorio Emanuele. In a State of Repair, this is the title, wanted to take the Serpentine Sackler Gallery in London to Piazza del Duomo, allowing the public to visit two works by the artist Martino Gamper and the palace of the same art gallery in Augmented Reality.

The digital installation was accompanied by an in-app contest. Photos and sharing of the experience on social channels contributed to the memorability and dissemination of the event and allowed users to win shopping vouchers to spend in-store.

Impact - Hundreds of shared content

The experience received excellent ratings from the participating audience; hundreds of photos and content were shared. In a State of Repair app has allowed Rinascente to stand out from the competition and gain the attention of both the audience interested in the Salone del Mobile and those passing by.

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Prada - The Palace

Challenge - Communicating the brand's heritage with innovation

Prada wanted to find a new way to communicate the history and prestige of its brand. The goal was twofold: on the one hand, to involve its customers in a totally immersive and evocative experience; on the other, to show the charm and value of the brand and its products, also allowing them to buy.

In an extremely competitive environment - such as fashion - it is always necessary to stay one step ahead of the competition in order to stand out, especially with regard to technological innovation. Prada has decided to contact the Neosperience group to obtain these results.

Solution - An interactive 3D Digital Commerce

The Palace is the first iPad app that allows users to virtually visit the interiors of an evocative building inspired by the style and charm of the Brand.

The Palace is a multi-platform project combining art and technology. The solution required the design of an innovative product, capable of bridging the gap between the physical and digital world. The user is thus able to navigate freely in a 3D environment, and buy the products displayed with a simple tap.

Impact - An immersive and engaging experience

With The Palace app, Prada has been able to create a new model of e-commerce, where the exploration of the environment is a fundamental element. The Palace is an excellent example of a synthesis between brand and technology, which has given rise to an immersive and engaging experience.

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Rinascente - ANNEX App

Challenge - Bringing youngest audience to the store

In the era of Customer Experience, creating engaging and memorable experiences must be the goal of every brand. To achieve this target, Rinascente asked us - for the opening of its flagship store in Milan - to create a platform dedicated to increasing customer engagement and loyalty, characterized by a strong social connotation to engage the youngest audience.

Solution - An omni-channel experience

We have therefore created ANNEX, an app that is primarily designed to combine the digital experience with the in-store one. How? Through push notifications located near the store, photo contests and social sharing of contents. To stimulate interactions and user involvement, ANNEX uses a set of techniques - typical of neuromarketing - useful for encouraging desired behaviours and guiding each customer towards the most suitable purchasing choice for them.

Impact - A "viral" community

A few days after the launch, ANNEX was already a national success. The app has involved a wide audience of users, especially the youngest, registering a high number of interactions since the opening of the store. The highly immersive experience - made possible by the app's applied approach to cognitive psychology - immediately attracted the attention of fashion enthusiasts, generating a “viral” word of mouth that led to the creation of a real community.

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