Sorgenia - Digital Analytics
Analyzing users behavior on digital touchpoints to customize offers and communications
Attention to Consumption
Attention to consumption and expenses, combined with the search for savings.
The sensitivity towards social responsibility initiatives and the importance attached to the values of the Sorgenia Brand.
Innovation and Technology
The interest in innovation and technology and the propensity for smart use of digital.
The tendency to seek detailed information and the willingness to thoroughly evaluate the characteristics of products, services, and offers.
The importance attached to customer feedback and the awards obtained by Sorgenia as guarantees of reliability.
The need for interaction and the search for contact with Sorgenia, combined with the propensity to word-of-mouth and member-get-member.