Sorgenia - Digital Analytics
Analyzing users behavior on digital touchpoints to customize offers and communications
Challenge - Understand the "human" side of each user
In particular, Sorgenia wanted to retrieve qualitative and subjective information, essential to understand the “human” side of each customer, such as the themes and values to which it attaches greater importance and psychological needs, to ensure an optimal customer experience in one-to-one logic.
Solution - Neosperience User Insight
Neosperience User Insight has allowed Sorgenia to discover on each user:
Attention to Consumption
Attention to consumption and expenses, combined with the search for savings.
The sensitivity towards social responsibility initiatives and the importance attached to the values of the Sorgenia Brand.
Innovation and Technology
The interest in innovation and technology and the propensity for smart use of digital.
The tendency to seek detailed information and the willingness to thoroughly evaluate the characteristics of products, services, and offers.
The importance attached to customer feedback and the awards obtained by Sorgenia as guarantees of reliability.
The need for interaction and the search for contact with Sorgenia, combined with the propensity to word-of-mouth and member-get-member.
Impact - Understand to Customize
The project with Sorgenia was realized thanks to the Neosperience User Insight solution
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