Microservices on Amazon Web Services – Event Agenda

Microservices on Amazon Web Services: this is the main topic of the first workshop on microservices architectures based on AWS services, organized by Neosperience in partnership with Amazon Web Services and Zero12.

The event is co-organized and hosted by the Politecnico di Milano, as part of the European project PEGASO - Fit 4 Future. It is not just a technical meeting, but also an important opportunity for experts and managers to discuss and analyze a critical topic in the age of digital disruption. The event is scheduled for Thursday, May 14th 2015.

The workshop aims at examining in depth the microservices architectures, with regard to the role of database as decoupling factor. This specific topic will be analyzed depicting scenarios that include Amazon DynamoDb (NOSQL), RDS (Relational) and MongoDb (NOSQL).

Dario Melpignano, CEO of Neosperience, will open the conference presenting the agenda and summing up the topics that will be discussed during the day. Ian Meyers will represent Amazon Web Services as Principal Solutions Architect, specialized in Big Data and High Performance Computing.

The workshop will report real use-cases including PEGASO – Fit 4 Future, the European research project that aims at promoting a sustainable change towards healthy lifestyles for teenagers, along with the technical elements and best practices to offer both a business and technical context that will describe integrations and designs, to explore different approaches to software architectures and Big Data analysis.

Here's the detailed schedule of the day:

09.30 – 10.00 Registration

10.00 – 10.15 Welcome message and presentation of the agenda (Dario Melpignano, CEO of Neosperience)

10.15 – 10.30 POLIMI and AWS

10.30 – 11.00 Introduction to Microservices on AWS

11.00 – 11.30 Break

11.30 – 12.30 Microservices with Amazon RDS (Neosperience)

12:30 – 13:30 Break (lunch)

13:30 – 14:30 DynamoDb: in-depth analysis

14:30 – 15:30 Integration between MongoDB and AWS (Zero12)

15:30 – 16:00 Break

16:00 – 16:30 Big Data architectures on AWS

16.30 – 17.00 Q&A

Participation to the event is open and free, but subject to registration. 

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Neosperience Health Insurance Telematics platform wins Aviva award


Neosperience is off to a very good start this new year, winning Aviva Digital On, an award promoted by Aviva, in collaboration with PoliHub - business incubator of the prestigious Politecnico di Milano. The aim of the contest was to identify and reward the most innovative digital projects to guide enterprises through digital transformation.

Neosperience has been chosen thanks to its HIT-DCX, the scalable and secure Health Insurance Telematics platform, that is shaping the future of insurances by connecting people and things of today and tomorrow. Taking advantage of new disruptive technologies - smartphones, Big Data, Internet of Things, wearables - Neosperience HIT-DCX allows to gather customer’s information and analyze lifestyle habits and health data. This enables insurance companies to offer tailored services, disincentivize higher risk clients and prevent frauds.

The 12 short-listed projects that reached the final evaluation stage, won by Neosperience HIT-DCX, have been selected among 59 proposals received by Aviva, UK largest insurer and European leading life and pensions provider, covering all areas of digital: Internet of Things, Big Data, Cloud, electronic invoicing and mobile payments.

Aviva Digital On prize opens 2015 in the wake of the important recognitions received in the last months: the prestigious Top Innovation Award Italy 2014, appointed by the President of the Italian Republic to the best tech company of the year; and the 2014 International Events & Relational Strategies GrandPrix, in the Mobile Marketing category. Before Neosperience was selected Gartner Cool Vendor and Red Herring Top 100 Europe and Global winners: the most important global awards in the technology world.

Photo Credit: Alexis Paparo

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Neosperience Wins 2014 International GrandPrix For Mobile Marketing


Neosperience has won 2014 International Events & Relational Strategies GrandPrix, an award dedicated to the most innovative and effective marketing experiences. Neosperience was awarded with the first prize in the Mobile Marketing category, for its Carpigiani MyGelato App and ecosystem. This honor confirms a great year full of achievements for the company's customers.

Dario Melpignano, Neosperience CEO, has received the GrandPrix award along with Michela Iorio, Carpigiani Digital PR & Communication. The jury of the Award brought together corporate marketing experts, technology companies and the academic world, to select the entries “addressing market needs and focusing on the industrial sector to which the products belongs”. A choice that highlights the key link between market and digital innovation in an era defined by mobile mind shift and empowered customers.


Neosperience has been chosen for developing an “application created for tablets and smartphones aiming at promoting, selling or creating awareness about a product or service; including branded apps, in-app advertising, mobile display, SMS and mobile video adv. Newsletters, ads and direct campaigns sent by e-mail”.

Once again an eminent award testifies the relevance of the digital customer experience for companies that want to innovate and effectively implement their digital transformation. The International GrandPrix comes just two months after the Top Innovation Award Italy 2014, an honor that was appointed to Neosperience by the President of the Italian Republic as the best technology company of the year.

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Neosperience Wins 2014 Top Innovation Italy Award


Neosperience has won the Top Innovation Award Italy 2014, an honor appointed by the President of the Italian Republic to the best tech company of the year. The prize has been awarded in the prestigious setting of the Accademia dei Lincei in Rome. Dario Melpignano, CEO of Neosperience, has received the award from Stefania Giannini, Ministry of Education, University and Research, on behalf of President Giorgio Napolitano.

Neosperience is the first technology platform ever to receive this recognition in all six edition of this award, the most prestigious in Italy. Neosperience has been chosen "for developing an app platform integrated with social networks, that allows gelato shops to increase their customer base through geo-referenced campaigns and offering innovative services to their clients."

"I am happy and proud to receive this important award - said Dario Melpignano - which testifies the results of our teamwork and the centrality of digital customer experience for companies that want to innovate and evolve with digital. MyGelato App demonstrates the urgent need for companies to evolve their connection with customers across all digital touchpoints, to reach new markets and generate new revenues. This award further motivates us to go on shaping great experiences like Carpigiani MyGelato and help companies manage their relationship with clients in a more effective way, delivering massive business results thanks to these new powerful tools."

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Oculus Rift, a Game-Changer for Digital Customer Experience

Sometimes we can find traces of the future of marketing and business not in essays, numbers and researches but in novels and fictions. Take digital transformation and gamification. In 2044 Parzival escapes from the exhaustion of Earth's fuels thanks to OASIS, a virtual reality network simulation. It’s the beginning of Ready Player One, a novel written in 2011 by Ernest Cline.

Back in 1992: Neal Stephenson, a science fiction guru writer, creates his masterpiece Snow Crash and the Metaverse, as a successor to the Internet as we know it. The Mataverse is a ‘collective virtual shared space’ in which both physical and virtual space could converge. In Snow Crash, Hiro Protagonist - his name reminding us the importance of archetypes in storytelling - is a freelance hacker living in a ‘meta universe’, a sum of virtual reality, 3D virtual space and augmented reality, all fueled by a super-fast Internet. How do both Parzival and Hiro get into their brand new virtual worlds? By using and wearing virtual reality peripherals and devices. Is it just science fiction? Could it be the future of business and digital customer experience? Just ask the

Oculus Rift

Since the 60’s sci-fi authors have dreamed about a future where their characters could enter a new reality thanks to technological appendices, an extension and optimisation for their limbs and senses. Bear in mind that virtual reality and games have always been strictly linked (OASIS is nothing more than a universe large MMO game). From novels to marketing, the story doesn’t change. Digital customer experience is more and more focused on gamification, an easy way to connect with customers and leverage engagement and sales.

Virtual technology plays a vital role in how companies are changing their digital strategies. The Oculus Rift could become the next step in this path full of opportunities. Talking of games, the Rift is a game-changer for digital customer experience. It is a virtual reality head-mounted display using head tracking, positional tracking, high resolution and speed wireless connection to enhance the experience of a parallel virtual world in a 3D perspective.

Games and software developers have shown great interest in this new technology since the very beginning, but they’re not the only ones. If games are designed to mimic real-world fighting, in Norway the Army has started using Oculus Rift to drive tanks and simulate a real warfare. Just game and war, as usual? Not really, because there are still lot of opportunities to explore.

Why not create a customer-facing app to shift from static e-commerce website to virtual concept store, offering an amazing digital customer experience while you sell your product or service? You’re are a retail, fashion and luxury, automotive firm? Why not offer a digital showroom that your customers can visit to explore, search and even touch your products? The only limit is your imagination.

Stay focused if you look for useful tips to leverage your digital strategies. The future might be already here: more real than real.

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iOS 8, the next major version of Apple's mobile operating system, was unveiled yesterday at the company's WWDC 2014 keynote. It refines the new look of iOS 7, but, more importantly, it delivers new features that will have a profound impact on the digital customer experience that you can deliver to your customers through customer-facing apps.

Among the most notable features and technologies that can help your organization engage with your customers more effectively:

  • iOS 8 Notifications will be customizable and actionable, allowing your customer to instantly respond to a notification with embedded controls. By pulling down on a notification banner in iOS 8, they will get an extended interface with a text field to quickly reply to a message, such as a promotion when they are close to the point of sale. Interactive notifications are also available on the Lock screen and digital customer experience apps will be able to deliver them more effectively than ever.
  • A big feature of OS X Yosemite, also presented, and iOS 8, is Continuity. It isn't a new app but rather a set of tools that will help customers achieve a consistent and continuous experience when using multiple devices and switching from an iOS device to a Mac and vice versa.
    Imagine the possibilities: your customer can start browsing your products on your iPhone and pick up where she left off when she sits down at her Mac. Or browse the web on her Mac and continue from the same link on her iPad, to receive a notification when she is close to your point of sale.
  • With HealthKit, a new developer technology, third-party apps will access each other's health and fitness data. With HomeKit the iPhone becomes pivotal to the connected home, offering a common network protocol to let apps control locks, lights, cameras, plugs, switches.
  • Coming to the App Store, now counting over 1.2 million apps, iOS 8 brings important changes aimed at enhancing app discoverability, search, marketing strategies, and purchase mechanisms, including the possibility to embed short videos to advertise your app more effectively.

Can’t wait to see Neosperience Summer ’14 integrating these gorgeous features for our clients!

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