Neosperience has won 2014 International Events & Relational Strategies GrandPrix, an award dedicated to the most innovative and effective marketing experiences. Neosperience was awarded with the first prize in the Mobile Marketing category, for its Carpigiani MyGelato App and ecosystem. This honor confirms a great year full of achievements for the company's customers.
Dario Melpignano, Neosperience CEO, has received the GrandPrix award along with Michela Iorio, Carpigiani Digital PR & Communication. The jury of the Award brought together corporate marketing experts, technology companies and the academic world, to select the entries “addressing market needs and focusing on the industrial sector to which the products belongs”. A choice that highlights the key link between market and digital innovation in an era defined by mobile mind shift and empowered customers.
Neosperience has been chosen for developing an “application created for tablets and smartphones aiming at promoting, selling or creating awareness about a product or service; including branded apps, in-app advertising, mobile display, SMS and mobile video adv. Newsletters, ads and direct campaigns sent by e-mail”.
Once again an eminent award testifies the relevance of the digital customer experience for companies that want to innovate and effectively implement their digital transformation. The International GrandPrix comes just two months after the Top Innovation Award Italy 2014, an honor that was appointed to Neosperience by the President of the Italian Republic as the best technology company of the year.