Make Your Messaging More Interactive by Adding a Human

Make_Your_Messaging_More_Interactive_by_Adding_a_Human_(by_Miu_Miu_-_Prada)

After debuting on the App Store with the successful digital customer experience App back in 2012: Il Palazzo, Prada returns to the digital scene at the crossroads between art and society with a film at Venice International Film Festival, and associated App, in collaboration with performance artist Miranda July.

Often you can’t tell a loved one something very sad, or very nice, and so asking the help of a stranger close to the recipient to deliver the message helps mediate the communication and avoid cold and impersonal texting, or delivery via Facebook or Twitter.

In the film, produced by Hi! Production and playable using Miu Miu Women’s Tales App, powered by Neosperience, you have a powerful view of this possible future of “human-mediated” messaging.

In Somebody App, “the most high-tech is not in the programming, it’s in the users who dare to deliver a message to a stranger”.

Miu Miu Women’s Tales App for iOS showcases the results of Prada on-going project to support emerging women film directors. In addition to this latest short, you can play the full version of the first five films by directors Ava DuVernay, Massy Tadjedin, Giada Colagrande, Lucrecia Martel and Zoe Cassavetes, each with extra features including behind the scenes coverage and interviews with the director and cast.

The Digital Customer Experience Blog

This site, published by Neosperience, overviews the advancements of digital customer experience in marketing, technology and society. Neosperience Cloud is the technology platform to create engaging experiences for your customers that drive ongoing loyalty to your brand, and faster paths to purchase. It is the choice of the best companies in the world, Winner of the most prestigious global awards across many industries: Automotive, Communications, Media and Services, Consumer Products, Retail and Distribution, Fashion, Luxury and Beauty, Financial Services, Healthcare, Utilities, Government and Infrastructure, Travel and Transportation.

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