The smartphone is at the forefront of a digital transformation that is quickly disrupting the physical identity of the retail store.

Customer behaviors, tastes, and needs are continuously rewritten by technology. The keywords to understanding this shift are personalization and relevance.

In the age of mobile screens, a successful model of content delivery needs to reflect this change.

Netflix constantly upgrades its list of films and TV series to reflect the preferences and habits of the user. Amazon adapts its e-commerce showcase to offer the most relevant products based on the context and the history of purchases.

People expect customized content, products, and offers. If this happens on your smartphone, why are you not doing the same in your store or agency?

A store that becomes smart and is able to communicate with customers one to one may mark a turning point in many industries, from fashion, to retail and financial services.

The ability to create a memorable and innovative customer experience is essential if you want to achieve the most ambitious business results.

Creating compelling digital experiences, also in-store, is crucial but is a difficult, time-consuming and expensive task. It's time for something better, something easier, something smarter.

With Neosperience Cloud, the creation of the Next Generation Store becomes easy.

Also, if you have not done yet, download The Mobile Engagement Playbook, a collection of relevant insights based on many years of Neosperience's expertise that'll help you to overcome the challenges of the digital transformation and grow your business exponentially.