I Was (Secretly) Made for Shopping You


After the release of Dash, that allows you add items to your shopping list from anywhere in your home, Amazon is expected to make a bold move in the digital customer experience space next June 18th.

Looking at the teaser video released this week, it looks like the Amazon phone is using sensors to follow the head movements of the customer delivering a 3D experience. Like the parallax effect built into Apple’s iOS 7, but more dramatic.

A phone that could be ideal for shopping, with a large screen, multiple 3D cameras and sensors, capable of tracking the user’s head movements to create a dynamic 3D shopping environment. The cameras on the back of the phone could be used to support showrooming (oh no, it hurts! :), or align the 3D view to allow users see real-world products as if they were physically there.

Following the path of the first 3D experiences powered by Neosperience for organizations such as Benetton (first enterprise Apple case study in Europe), Prada, Mattel, Graniti Fiandre,Eni, Tre, Zegna, Montblanc and BSi, 3D digital customer experience is aiming at new horizons.

Update: The Amazon Fire Phone was finally unveiled, and it looks like a really cool shopping machine

The Digital Customer Experience Blog

This site, published by Neosperience, overviews the advancements of digital customer experience in marketing, technology and society. Neosperience Cloud is the technology platform to create engaging experiences for your customers that drive ongoing loyalty to your brand, and faster paths to purchase. It is the choice of the best companies in the world, Winner of the most prestigious global awards across many industries: Automotive, Communications, Media and Services, Consumer Products, Retail and Distribution, Fashion, Luxury and Beauty, Financial Services, Healthcare, Utilities, Government and Infrastructure, Travel and Transportation.

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