How A Driving Simulator Helps You Win New Car Sales
Car manufacturers are starting to realize the importance of delivering engaging digital customer experiences across all digital devices and contexts: smartphones, tablets, computers and social networks.
A native digital experience that is more engaging and entertaining for users, regardless of the changing channels through which they interact with the car manufacturer and purchase.
A Car Driving Simulator, combined with a Digital Car Showroom, fits within the new range of Neosperience products for lead generation dedicated to the automotive market, enabling manufacturers and distributors to:
- Improve the automotive customer journey with a win-win cooperation with the dealer who is empowered to attract customers and drive them to store in an unprecedented, very effective way.
- Enhance and segment their customer base through inbound marketing activities, in-store events and road tests.
- Attract and engage people in a real and entertaining experience, understanding their passions, interests, and driving them to store naturally, thanks to gamification and social networks integration, connecting with the immense Apple and Google App Store community.
- Significantly enhance the lead generation process and increase conversion rate.
We at Neosperience are addressing this challenge via a set of Apple iOS, Google Android, Microsoft, Mac and Xbox compatible software products and services, which render a consistent experience across the different user’s devices, delivering customer engagement that drives customers to truly experience the brand and be motivated to visit the car dealer.
Among the most innovative digital customer experiences, a Car Driving Simulator based on Neosperience can be used in engagement, entertainment and training scenarios, all connected with pre-existing CRM systems and sales processes.