Don’t Let Your Digital Manager Jeopardize Your Customer Base
We all agree, I think, to the fact that markets are conversations and that your brand must become a publisher, focusing, in the age of the customer, on establishing a direct relationship with your customers, thanks to their smartphones and tablets, and across all digital channels.
If so, would you please explain to me why you listen to unscrupulous companies around that offer you to participate in improbable kind-of-iBeacon driven coalition programs, with the obvious and only purpose to steal your customer base?
And, more importantly, would you please explain me why you give them credit and like to be fooled?
Doesn’t it come to your mind that if a digital marketing services provider delivers to you a customer engagement service for free, the most likely reason why it’s doing it is that it takes a benefit even if this is not immediately obvious to you, such as your customer base becomes his?
Let’s not act as amateurs and let’s get to work seriously to our companies’ digital customer experience, allocating the brain and the budget needed to make things right.
Or rather do nothing. But the fact that managers in your company play with fire and foolishly gift your customer base to third-party operators, in exchange for wonderful and equally improbable business results is not just unnecessary, it is criminal!
Rise your hand and stop these digital managers put your company on its knees, before they destroy more value for you and your shareholders.