Oculus Rift, a Game-Changer for Digital Customer Experience

Sometimes we can find traces of the future of marketing and business not in essays, numbers and researches but in novels and fictions. Take digital transformation and gamification. In 2044 Parzival escapes from the exhaustion of Earth's fuels thanks to OASIS, a virtual reality network simulation. It’s the beginning of Ready Player One, a novel written in 2011 by Ernest Cline.

Back in 1992: Neal Stephenson, a science fiction guru writer, creates his masterpiece Snow Crash and the Metaverse, as a successor to the Internet as we know it. The Mataverse is a ‘collective virtual shared space’ in which both physical and virtual space could converge. In Snow Crash, Hiro Protagonist - his name reminding us the importance of archetypes in storytelling - is a freelance hacker living in a ‘meta universe’, a sum of virtual reality, 3D virtual space and augmented reality, all fueled by a super-fast Internet. How do both Parzival and Hiro get into their brand new virtual worlds? By using and wearing virtual reality peripherals and devices. Is it just science fiction? Could it be the future of business and digital customer experience? Just ask the

Oculus Rift

Since the 60’s sci-fi authors have dreamed about a future where their characters could enter a new reality thanks to technological appendices, an extension and optimisation for their limbs and senses. Bear in mind that virtual reality and games have always been strictly linked (OASIS is nothing more than a universe large MMO game). From novels to marketing, the story doesn’t change. Digital customer experience is more and more focused on gamification, an easy way to connect with customers and leverage engagement and sales.

Virtual technology plays a vital role in how companies are changing their digital strategies. The Oculus Rift could become the next step in this path full of opportunities. Talking of games, the Rift is a game-changer for digital customer experience. It is a virtual reality head-mounted display using head tracking, positional tracking, high resolution and speed wireless connection to enhance the experience of a parallel virtual world in a 3D perspective.

Games and software developers have shown great interest in this new technology since the very beginning, but they’re not the only ones. If games are designed to mimic real-world fighting, in Norway the Army has started using Oculus Rift to drive tanks and simulate a real warfare. Just game and war, as usual? Not really, because there are still lot of opportunities to explore.

Why not create a customer-facing app to shift from static e-commerce website to virtual concept store, offering an amazing digital customer experience while you sell your product or service? You’re are a retail, fashion and luxury, automotive firm? Why not offer a digital showroom that your customers can visit to explore, search and even touch your products? The only limit is your imagination.

Stay focused if you look for useful tips to leverage your digital strategies. The future might be already here: more real than real.

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How Top Brands Use The Creator Brand Archetype to Get Customers


Discovered by Jung, explored by Hillman and more recently by psychologists and marketing experts Carol Pearson and Margaret Mark, brand archetypes are the forms that underlie our deep thought that influence our perceptions, motivations and behavior as customers.

Among these brand archetypes, the Creator represents the artist, the writer, the entrepreneur and the innovator. Mozart and Picasso are symbols of the creator myth. Martha Stewart, Crayola and Singer represent creator brands. The creator brand is essentially nonconformist. A Creator brand positioning might be a good match for your company and digital customer experience if your product encourages self-expression, provides customers with choices and options, helps foster innovation or is artistic in design.

Creator brands are inherently nonconformist. The Creator is not about fitting in, but about self-expression, fostering real innovation and beauty.

The Creator desire is to create something of enduring value, giving form to a vision. Ultimately, what the Creator desires is to form a work of art so special that it will endure. And, in this way, the Creator achieves a kind of immortality.

Palm Pilot, for those of you who remember it, got almost instant brand recognition marketing the device with pictures of artistic and successful people holding it. In these ads, the company was not just selling the Palm Pilot and what it could do; rather, they were selling the symbolic value of the artist’s life. Its success was therefore amplified by the fact that both men and women love brands that help them release the Creator within.

Creator organizations are found in the arts, in design, in marketing, and in other fields requiring a high degree of imaginative and “out-of-the-box” thinking. Examples include: Lego, Sony, Swatch, 3M.

A Creator identity may be right for your brand if your product’s function encourages self-expression, provides the customer with choices and options, helps foster innovation, or is artistic in design.

Discover also:

  • The Innocent: Life does not have to be hard, this myth promises.
  • The Explorer: Don’t fence me in.
  • The Sage: Sharing wisdom with you.
  • The Hero: Triumphing over adversity and evil.
  • The Outlaw: Rules were meant to be broken.
  • The Magician: The shaman at the forefront of great scientific changes.
  • The Regular Guy/Girl: The virtues of being ordinary.
  • The Lover: Intimacy and elegance.
  • The Jester: To live in the moment with full enjoyment, having fun, and stop worrying about consequences.
  • The Caregiver: The altruist, moved by compassion, generosity and a desire to help others.
  • The Creator: Helping you be you (only better).
  • The Ruler: Queens, kings, CEO’s, presidents, or anyone with power represents the ruler.
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