Challenge - Communicating the brand's heritage with innovation
Prada wanted to find a new way to communicate the history and prestige of its brand. The goal was twofold: on the one hand, to involve its customers in a totally immersive and evocative experience; on the other, to show the charm and value of the brand and its products, also allowing them to buy.
In an extremely competitive environment - such as fashion - it is always necessary to stay one step ahead of the competition in order to stand out, especially with regard to technological innovation. Prada has decided to contact the Neosperience group to obtain these results.