Intesa Sanpaolo - Insurance Styles
Understanding informations in client's Customer Database to customize offers and comunications
Lifestyle and interests of customer in specific areas, such as sport, travel, art, health, and well-being.
The customer's propensity to take out an insurance policy to protect themselves in areas of life that are important to them.
Some traits of the personality of customers use in defining the most suitable communicative and relational approach for each one, such as friendship, locus of control, and attitude towards uncertainty.
Some personality traits useful in identifying the most suitable insurance products for each customer, such as openness to experiences and sensation seeking.