BNP Paribas Cardif - Voice of Customer
Discovering insurance needs of customers with behavioural analysis
Locus of Control
The perception of the "place" where the causes of the events of one's life reside.
The propensity for adventure and the desire to experience new and intense experiences from an emotional point of view.
The strong propensity for sociality and group visibility.
The tendency to plan one's behaviours and pursue long-term goals with determination.
to the Experience
Curiosity and openness to news and changes.
Offer each user the most suitable product, based on their lifestyle, their attitude and propensity towards different types of policy, and their level of Sensation seeking.
Identify the most effective message for each user, in line with their fundamental psychographic traits (Locus of control, Extroversion, Consciousness, Openness to experience).