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Alisea Remotair® - Machine Learning & IoT

Challenge - Improve customer service

Alisea is the number one company in Italy in the management of air handling systems. As a highly innovative company in its sector, Alisea has seized the opportunities offered by technologies such as IoT and Machine Learning to guarantee its customers a more effective, safe and timely service, improving the quality and efficiency of interventions by its technicians

Solution - Remotair®

Thanks to Neosperience technology, Alisea has developed a new product line, with the aim of innovating the maintenance and cleaning of ventilation systems. Remotair® allows Alisea customers to implement methods of remote control of ducts and air handling units.

Architecture

Data acquired from an engineered IoT board, made together with Coherency, Neosperience partner for hardware development and prototyping, are sent to the AWS cloud, where they are analyzed and made available as alarms and notifications.

IoT firmware and backend components, using Neosperience Industrial IoT technology, are able to provide a synthetic view of filter status, air quality, and the presence of microbiological threats. In addition, the analysis model through deep learning allows the system to automatically determine the cleanliness status of the pipelines.

Impact - IoT and Machine Learning for smarter management

Remotair® is a clear example of the potential that modern Machine Learning and IoT techniques can allow in the industrial field. Real-time data analysis and the dashboard shared between technicians and customers allow Alisea to:
01

Control

Implement effective monitoring of plants;

02

Timeliness

Proactively intervene in the deterioration of ventilation conditions, to minimize health risks;

03

Intelligence

Schedule maintenance of the systems only when necessary;

04

Savings

Reduce the costs of inspecting air handling systems;

05

Satisfaction

Improve customer and employee satisfaction;

06

Safety

Ensure the best safety and health standards;

Thanks to Remotair®, Alisea is now at the forefront in the development of innovative products and represents an Italian excellence in the application of IoT technologies in the industrial field. Remotair®, unique in its kind, is now a differentiating asset that allows Alisea to stand out from its competitors.

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Sorgenia - Digital Analytics

Challenge - Understand the "human" side of each user

Sorgenia, a leader in the free market for electricity and gas, wanted to deepen the knowledge of the target audience by collecting different types of information.

In particular, Sorgenia wanted to retrieve qualitative and subjective information, essential to understand the “human” side of each customer, such as the themes and values ​ ​to which it attaches greater importance and psychological needs, to ensure an optimal customer experience in one-to-one logic.

Solution - Neosperience User Insight

To obtain this information we have decided to implement the Neosperience User Insight Solution in the Sorgenia website and Customer Area. In doing so, we were able to derive some propensities and subjective characteristics of users and customers, based on the analysis of their browsing behaviour and thanks to a combination of statistical techniques, Advanced Analytics and Machine Learning.

Neosperience User Insight has allowed Sorgenia to discover on each user:
01

Attention to Consumption

Attention to consumption and expenses, combined with the search for savings.

02

Social
Responsibility

The sensitivity towards social responsibility initiatives and the importance attached to the values ​of the Sorgenia Brand.

03

Innovation and Technology

The interest in innovation and technology and the propensity for smart use of digital.

04

Need for
Cognition

The tendency to seek detailed information and the willingness to thoroughly evaluate the characteristics of products, services, and offers.

05

Customer
Feedbacks

The importance attached to customer feedback and the awards obtained 
by Sorgenia as guarantees of reliability.

06

Need for
Interaction

The need for interaction and the search for contact 
with Sorgenia, combined with the propensity to word-of-mouth and member-get-member.

Impact - Understand to Customize

These new informations allow Sorgenia to enrich its Customer Database and customize communications, based on the propensities and subjective characteristics of each customer, both current and potential, improving its experience and increasing its involvement and propensity to purchase.

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Vivisol - Vivisol MyCare

Challenge - Health and Digital

As life expectancy increases, the needs of patients and the demand for specific care are also growing. The latest technological and methodological innovations are the ideal response to these new needs. In this way, healthcare becomes simpler, more effective, and more customisable.

Vivisol - A SOL group company leader in the management of home therapies - has realised these ongoing transformations and has decided - relying on Neosperience's expertise - to extend its digital transformation path.

Solution - A personalized therapy

To this end, we create the Vivisol MyCare app to support the patients throughout their therapy and that allows, thanks to our Neosperience Skinnable App solution, deep customization of services, interfaces, and communications. We have also taken care of the Vivisol MyCare app brand identity and UX/UI.

Among the various features of the Vivisol MyCare app, we can mention:
01

QR Code

Interactive and personalised service chart on the individual user, race, or therapy. How? Thanks to the QR Code that is provided to patients in each starter kit.

02

Informative Content

Even the informative content, such as blog articles, are customized according to the therapy, race, and country of the user.

03

Digital Commerce

We implement a Digital Commerce in the app, where it's possible to order spare parts or the devices, sold directly by Vivisol.

04

Tutorials

There are Tutorials on services and products, in order to improve patient awareness and to decrease the interventions of Vivisol technicians.

05

Chatbot

For the same reason, there is an in-app Chatbot developed to be able to answer the most frequent questions.

06

Gamification

To increase user involvement, we implement Gamification dynamics: thus users are rewarded and stimulated to improve their experiences.

07

Voice Of Customer

Finally, we have developed a Voice Of Customer service that, through questionnaires and chatbot interviews, is able to provide valuable insights to Vivisol regarding the appreciation of its services.

Impact - A unique solution to support patients' therapy

The app is currently being tested, with excellent results, in some facilities for elderly in northern Italy. We will soon be able to give you more information on the impact of this solution on the patient service landscape. We are confident that this tool, unique on the national and international scene, can become a unique example of the use of technology in the health sector.

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Moleskine - Moleskine+ App

Challenge - Revolutionizing the in-store digital proposal

Customers today require innovative and engaging in-store experiences from brands: only in this way can retailers hope to compete with digital commerce, which instead focuses on cost-effectiveness and practicality. Moleskine has decided to contact the Neosperience group to create a part of its in-store physical offer, specifically dedicated to the brand's digital-centered products.

Solution - An App for tablets to guide customers

For Moleskine we have created a Tablet application, available by in-store customers, which presents the catalog of all Moleskine+ products. The app has been implemented in all global stores of the brand. Updating the app and the catalog itself is centralized. The store manager, in doing so, must not have particular technical skills.

How does it work?

The customer is initially asked, incentivized by a discount voucher, to complete a questionnaire to find out what “type” of Moleskine customer he/she is. According to the answers, different psychological and behavioural profiles are presented. Each profile is assigned different products, designed precisely to meet the needs of the individual person.

Subsequently, the customer has the opportunity to view the entire Moleskine+ catalog. Each product is accompanied by some illustrative videos that show its functionality.

Impact - Sell products by acquiring new data

Moleskine, thanks to the in-store experience we have created and the digital catalog itself, has been able to involve its audience in new ways, to revolutionise the way in which products were offered and explained and, finally, to retrieve valuable information about its customers.

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Cabana Magazine - Digital Commerce

Challenge - Publishing and Digital Transformation

With the advent of digital, publishing has seen revenues from its traditional activities drop dramatically. Companies that have managed to transform themselves have had to rethink their positioning digitally. Cabana Magazine, an international magazine that deals with furniture and design, has decided to entrust its digital transformation to the Neosperience Group.

Solution - A global Digital Commerce Platform

For Cabana Magazine, the Neosperience Group has developed a multilingual Digital Commerce Platform. In addition to the subscription and the individual issues of the magazine, the platform offers the possibility of purchasing the items made by the brand in collaboration with some of the most important designers in the world.

Impact - An investment immediately rewarded

Cabana Magazine's investment for its Digital Commerce system was repaid in a few hours. In the first month the brand achieved substantial sales margins, tens of thousands of visitors, and an average shopping cart per customer of over 300 euros. The implementation with the brand's Instagram channel brought additional significant revenues.

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Ariel Car - Lead Generation

Challenge - Maximize conversions enhancing customer knowledge

Ariel Car, automotive reseller of Arval's cars, wanted to increase the impact of its business activities through a lead generation initiative that would allow the Company's marketing team to implement personalized communication and sales activities, maximizing conversions and purchase opportunities.

Solution - Online Contest

We created a platform for an online contest that has allowed Ariel Car to generate a large number of profiled leads based on the following information:
01

Hard Data

Socio-demographic characteristics (sex, age, family, province, etc.).

02

Soft Data

Behavioral characteristics, related to purchase preferences (new, used, rental) and car usage habits.

03

Product

Characteristics of the car currently owned (make, model, mileage). Desired related to the functional characteristics of the next car.

04

Attitudes

Opinions and attitudes regarding the different brands and the degree of loyalty to the brand currently owned.

Impact - A new Customer Database

The initiative has allowed Ariel Car to obtain a Customer Database of highly profiled leads, to which to target targeted and one-to-one communications, proposing the most suitable solutions with the most attractive messages for each user. In particular, it was possible for Ariel Car to customize:
01

Offer

The product, suggesting the ideal car (make and model) and the type of solution (purchase or rental, of a new or used car) for each user.

02

Message

The communication, emphasizing the most relevant and most interesting elements for everyone.

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Progetto EU R&D - Nestore

Challenge - Improve people's quality of life to decrease healthcare costs

The world of patient care is constantly evolving. As the average age of the population increases, so do the costs to national health systems. According to experts, digital can be the ideal tool to prevent them from becoming unsustainable. How? By guiding the over-65s towards a healthy and responsible lifestyle: by caring for themselves, driven by technology, they can improve the overall quality of their lives, avoiding chronic and debilitating diseases.

This is the purpose of the European Nestore project, in which Neosperience participated.

Solution - The personal coach system for user health

The Neosperience group has made available to the consortium, composed of 16 companies located in 8 different European countries, its expertise and technologies, in particular with regard to:
01

Branding

Design of the project's Brand Identity.

02

Experience
Design

Develop of the App and Social Platform UX and UI.

03

Sensors

Sensors integration for wearables and DSS (Decision Support System).

04

Coaching System

Development of virtual personal assistant coaching dynamics for the user.

Impact - Experimentation and commercial output

Tested in three care facilities for the elderly in Italy, the Netherlands and Spain, the Nestore platform has achieved promising results: the subjects involved in the trial have seen a significant improvement in their physical and psychological state.

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Rinascente - In a State of Repair

Challenge - Stand out during Design Week in Milan

Rinascente, during the Milan Design Week, wanted to give the city an innovative experience. Standing out in the sea from themed events during the Salone del Mobile has always been complex. Being able to engage the general public on a niche theme, such as design, is even more so. For this reason, Rinascente has turned to the Neosperience group and our decade-long experience in the Digital Customer Experience to create something unique and special.

Solution - In a State of Repair App

To meet the customer's needs, we decided to develop an app for Android and iOS dedicated to the parallel offline event, which would take place in the shop windows and along Galleria Vittorio Emanuele. In a State of Repair, this is the title, wanted to take the Serpentine Sackler Gallery in London to Piazza del Duomo, allowing the public to visit two works by the artist Martino Gamper and the palace of the same art gallery in Augmented Reality.

The digital installation was accompanied by an in-app contest. Photos and sharing of the experience on social channels contributed to the memorability and dissemination of the event and allowed users to win shopping vouchers to spend in-store.

Impact - Hundreds of shared content

The experience received excellent ratings from the participating audience; hundreds of photos and content were shared. In a State of Repair app has allowed Rinascente to stand out from the competition and gain the attention of both the audience interested in the Salone del Mobile and those passing by.

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Prada - The Palace

Challenge - Communicating the brand's heritage with innovation

Prada wanted to find a new way to communicate the history and prestige of its brand. The goal was twofold: on the one hand, to involve its customers in a totally immersive and evocative experience; on the other, to show the charm and value of the brand and its products, also allowing them to buy.

In an extremely competitive environment - such as fashion - it is always necessary to stay one step ahead of the competition in order to stand out, especially with regard to technological innovation. Prada has decided to contact the Neosperience group to obtain these results.

Solution - An interactive 3D Digital Commerce

The Palace is the first iPad app that allows users to virtually visit the interiors of an evocative building inspired by the style and charm of the Brand.

The Palace is a multi-platform project combining art and technology. The solution required the design of an innovative product, capable of bridging the gap between the physical and digital world. The user is thus able to navigate freely in a 3D environment, and buy the products displayed with a simple tap.

Impact - An immersive and engaging experience

With The Palace app, Prada has been able to create a new model of e-commerce, where the exploration of the environment is a fundamental element. The Palace is an excellent example of a synthesis between brand and technology, which has given rise to an immersive and engaging experience.

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Intesa Sanpaolo - Insurance Styles

Challenge - Understand the clients

Intesa Sanpaolo Assicura, part of the Intesa Sanpaolo Vita Insurance Group, needed to optimize the use of the information contained within its Customer Database to increase the effectiveness of communication with Intesa Sanpaolo and Intesa Sanpaolo Assicura customers, identifying the insurance products most in line with the needs of each customer and the most suitable relational methods to interact with each other.

Solution - Create new Buyer Personas

To this end, we have started research and Customer Analytics aimed at a sample of Intesa Sanpaolo's customer base, with particular reference to policyholders, aimed to enrich the description of Intesa Sanpaolo's "buyer personas” through qualitative information, in addition to traditional socio-demographic and behavioural information, and to create predictive Machine Learning models for a set of subjective customer characteristics, such as personality and lifestyle, based on the analysis of data already in the Bank's possession within its Customer Database.

The analysis was carried out through a structured questionnaire, implemented on the Cawi detection channel of the Voice of Customer NeosVoc platform, and allowed the identification of the following information:
01

Interests

Lifestyle and interests of customer in specific areas, such as sport, travel, art, health, and well-being.

02

Protection

The customer's propensity to take out an insurance policy to protect themselves in areas of life that are important to them.

03

Communicative Approach

Some traits of the personality of customers use in defining the most suitable communicative and relational approach for each one, such as friendship, locus of control, and attitude towards uncertainty.

04

Insurance
Products

Some personality traits useful in identifying the most suitable insurance products for each customer, such as openness to experiences and sensation seeking.

Impact - Personalised insurance

Intesa Sanpaolo Assicura, thanks to the Stili di Tutela project, has been able to acquire a new layer of customer knowledge, which takes into account their individual differences in lifestyle, personality, and predispositions.

This knowledge has allowed Intesa Sanpaolo Assicura to customise communication according to the “style of protection” of each individual, increasing the value of the relationship with its customers and at the same time favoring the adoption of insurance policies more in line with the needs and peculiar characteristics of each one.

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