Marina di Venezia - Digital Experience

Challenge - One of the first in the industry to discover the benefits of digital

Marina di Venezia Camping Village, one of the most award-winning camping villages in Europe, was one of the first Italian tourist companies to have given importance to the development of a digital ecosystem to enhance the relationship with the end user.

Solution - A 360° strategy

Since 2005 we have been actively collaborating with Marina di Venezia Camping Village. We have continuously taken care of the study of the competitive scenario, UX and CRO analysis activities, SEO optimizations and campaign management in the different channels (Google Ads, Social Adv). The latest project saw the creation of the site with Neosperience Rubin Red®.

Impact - Millions of visitors to the site every year

Our support in the development of the digital presence of the brand, combined with the experience and relationship with the user, has allowed the Marina di Venezia Camping Village to become a real brand and a reference point in the luxury tourism sector conveying millions of visitors to the site every year

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Haier A.C. Italy - Digital Experience

Challenge - Digitize brand communication

Haier Italia had the need to communicate one of the most important brands in the field of air conditioning in an engaging way, bringing the product and services to the centre of the brand's digital presence. He also needed a useful tool for managing relationships with installers and retailers.

Solution - An organic digital ecosystem between Haier Italia, customers, retailers and installers

Initially we analyzed the Italian competitive context in which Haier Italia wanted to position itself. Since there was no digital point of contact between company and customers, we designed Haier Italia's new site to make the company autonomous in the development and management of new content areas.

The full ERP integration system fielded interfaces the site with company management to aggregate information from resellers, service centers and agents.

Impact - Grow together thanks to digital

Thanks to the new content developed in partnership with us, Haier Italia is gaining new market shares in a highly competitive digital environment.

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Benetton - Digital Analytics

Challenge - Giving the right value to every customer

Benetton, a company known worldwide for its fashion line, needed to retrieve qualitative and subjective information about users who visited its e-commerce and newsletter, to ensure an optimal customer experience in one-to-one logic.

Solution - Neosperience User Insight

We then used the Neosperience User Insight Solution on e-commerce and other digital touchpoints of the brand.

By analysing the browsing behaviour of users - through Advanced Analytics and Machine Learning techniques - we were able to derive their subjective characteristics, such as their psychographic profile.

Impact - Deep customization of the experience

This new qualitative information allows Benetton to enrich its Customer Database and to customize communication based on the propensities and subjective characteristics of each customer, both current and potential

We have therefore achieved the ambitious goal of improving the customer experience and increasing their involvement as well as their propensity to purchase.

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Veneta Cucine - Digital Experience

Challenge - Offer a new online channel with a valuable experience

Since 2001, the Neosperience Group has supported the digitisation of Veneta Cucine. In a highly competitive industry, the customer asked us to develop the ideal platform to oversee the online channel.

Solution - Rubin Red®

Over the years for Veneta Cucine we have created institutional websites, promotional landing pages, drive to store geolocalised campaigns, platforms dedicated to retailers and digital storytelling projects.

The development of the brand's online presence has embraced every area of digital positioning with the release in 2019 of the new website, created through the Neosperience Rubin Red® solution.

Impact - Distinguish yourself from competitors in a hyper-competitive market

The strength of the brand, combined with the quality of online communication and initiatives dedicated to the B2B and B2C world, has allowed Veneta Cucine to carve out a unique digital positioning, which today allows it to stand out from the competition and makes it a reference point in the sector.

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Tescoma - Digital Commerce

Challenge - Improving the online customer experience

The partnership between the Neosperience Group and Tescoma was born in 2008 from the need to optimise web presence to boost online sales and to complete the product information comprehensively.

The ultimate goal was to guide the user and engage them in both content and navigation.

Solution - Rubin Red®

For Tescoma we have created an intuitive and dynamic Digital Commerce platform, based on our proprietary Neosperience Rubin Red® solution. To increase customer visibility and sales, we have initiated set-up, set up monitoring and optimized annual advertising campaigns based on the KPIs defined with the company.

Impact - Success at national level

The real challenge, on such an extensive product catalogue, has certainly been to identify an effective browsing process and provide high-value detailed information in order to fully involve the user in the digital experience.

Together with the customer we succeeded, and the success of the project was the starting point for the creation of a continuous relationship with Tescoma that led, in 2017, to the awarding of the site as "Best ecommerce platform" at the Web Marketing Festival in Rimini.

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Fornasetti - Digital Experience

Challenge - A new digital positioning

Fornasetti, an Italian furniture 
and design brand, needed a new digital positioning to transport the uniqueness of its brand in contemporary times. To achieve this goal, the brand has decided to contact the Neosperience Group.

Solution - Websites and virtual product tours

For Fornasetti we have created the website and take care of its application management and evolution over time. We have also created the 3D virtual tour of on-site products and are taking care of the launch of the new collections.

In 2019, for Milan Design Week, we created the digital strategy for the launch of Fornasetti rugs. 

Impact - A digital experience consistent with Fornasetti's communication style

The Fornasetti website - since the Neosperience Group took care of its development - has achieved very significant traffic and positioning results.

The modern interaction design techniques we have implemented have been perfectly combined with Fornasetti's communication style, ensuring consistency in messages conveyed to customers and brand identity through digital touchpoints. 

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Laura Biagiotti - LB ROMA

Challenge - Create an immersive experience to attract visitors to boutiques

Rome is the Italian city with the largest number of tourists. Laura Biagiotti, who can be said to be the image of the eternal city, wanted to offer an innovative experience to Italian and foreign audiences visiting the city, leading them to discover its beauties and the brand's boutiques.

Solution - LB Roma

For Laura Biagiotti we have developed the LB ROMA app, which allows the user - tourist or citizen - to “browse” the beauties of the Eternal City - and the boutiques of the brand - through 7 interactive itineraries.

Proximity Marketing, Gamification and Content Creation by the same users guide visitors throughout their journey through the city. The app was developed in Italian and English.

Impact - Increase brand awareness and in-store visits

With more than 2000 downloads in the first month, LB Roma has increased the brand's notoriety among foreign tourists, public involvement with the brand and its products, and finally increased visits to stores both in Rome and other Italian cities. Thousands of content were shared 
on social media with the dedicated hashtag #ilikeroma.

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Pinalli - Digital Commerce

Challenge - A new phygital positioning

The needs of Pinalli, one of the most innovative Italian companies in the field of beauty product sales, were very clear: a new digital positioning that supports the dialogue between offline and online, and the creation of their first Digital Commerce.

Solution - Rubin Red®

For Pinalli we have therefore designed and developed an innovative Digital Commerce based on Rubin Red®, a high-performance CSS platform owned by Neosperience. To make navigation faster and more efficient, we have implemented Algolia, a very fast on-site search system.

In support, we have also implemented a digital marketing strategy on the Google Ads channel. Finally - to promote the consistency of the experience even offline - we have developed a version of the eshop dedicated to digital signage (totem) in the physical stores of the brand.

Impact - Increased sales and reputation

The omnichannel strategy immediately showed its potential: Digital Commerce quickly achieved excellent performance with a constantly growing trend, driving the expansion of physical stores nationwide and allowing the company to compete with the most important brands in the distribution of perfumes and cosmetics online and offline.

Since the launch of the platform, sales and visibility have increased thanks to the constant creation and optimisation of Pay per Click campaigns, thanks to specific activities aimed at improving UX and CRO and thanks to the implementation of the mobile version of the platform.

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Alisea Remotair® - Machine Learning & IoT

Challenge - Improve customer service

Alisea is the number one company in Italy in the management of air handling systems. As a highly innovative company in its sector, Alisea has seized the opportunities offered by technologies such as IoT and Machine Learning to guarantee its customers a more effective, safe and timely service, improving the quality and efficiency of interventions by its technicians

Solution - Remotair®

Thanks to Neosperience technology, Alisea has developed a new product line, with the aim of innovating the maintenance and cleaning of ventilation systems. Remotair® allows Alisea customers to implement methods of remote control of ducts and air handling units.

Architecture

Data acquired from an engineered IoT board, made together with Coherency, Neosperience partner for hardware development and prototyping, are sent to the AWS cloud, where they are analyzed and made available as alarms and notifications.

IoT firmware and backend components, using Neosperience Industrial IoT technology, are able to provide a synthetic view of filter status, air quality, and the presence of microbiological threats. In addition, the analysis model through deep learning allows the system to automatically determine the cleanliness status of the pipelines.

Impact - IoT and Machine Learning for smarter management

Remotair® is a clear example of the potential that modern Machine Learning and IoT techniques can allow in the industrial field. Real-time data analysis and the dashboard shared between technicians and customers allow Alisea to:
01

Control

Implement effective monitoring of plants;

02

Timeliness

Proactively intervene in the deterioration of ventilation conditions, to minimize health risks;

03

Intelligence

Schedule maintenance of the systems only when necessary;

04

Savings

Reduce the costs of inspecting air handling systems;

05

Satisfaction

Improve customer and employee satisfaction;

06

Safety

Ensure the best safety and health standards;

Thanks to Remotair®, Alisea is now at the forefront in the development of innovative products and represents an Italian excellence in the application of IoT technologies in the industrial field. Remotair®, unique in its kind, is now a differentiating asset that allows Alisea to stand out from its competitors.

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Sorgenia - Digital Analytics

Challenge - Understand the "human" side of each user

Sorgenia, a leader in the free market for electricity and gas, wanted to deepen the knowledge of the target audience by collecting different types of information.

In particular, Sorgenia wanted to retrieve qualitative and subjective information, essential to understand the “human” side of each customer, such as the themes and values ​ ​to which it attaches greater importance and psychological needs, to ensure an optimal customer experience in one-to-one logic.

Solution - Neosperience User Insight

To obtain this information we have decided to implement the Neosperience User Insight Solution in the Sorgenia website and Customer Area. In doing so, we were able to derive some propensities and subjective characteristics of users and customers, based on the analysis of their browsing behaviour and thanks to a combination of statistical techniques, Advanced Analytics and Machine Learning.

Neosperience User Insight has allowed Sorgenia to discover on each user:
01

Attention to Consumption

Attention to consumption and expenses, combined with the search for savings.

02

Social
Responsibility

The sensitivity towards social responsibility initiatives and the importance attached to the values ​of the Sorgenia Brand.

03

Innovation and Technology

The interest in innovation and technology and the propensity for smart use of digital.

04

Need for
Cognition

The tendency to seek detailed information and the willingness to thoroughly evaluate the characteristics of products, services, and offers.

05

Customer
Feedbacks

The importance attached to customer feedback and the awards obtained 
by Sorgenia as guarantees of reliability.

06

Need for
Interaction

The need for interaction and the search for contact 
with Sorgenia, combined with the propensity to word-of-mouth and member-get-member.

Impact - Understand to Customize

These new informations allow Sorgenia to enrich its Customer Database and customize communications, based on the propensities and subjective characteristics of each customer, both current and potential, improving its experience and increasing its involvement and propensity to purchase.

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