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Smart Agriculture: seizing the opportunities of a growing sector

Technology shows all its destructive nature when applied to what has always seemed unchangeable. It is the case of agriculture, and its enormous possibilities for growth and development if interfaced with the latest innovations and technological solutions of Smart Agriculture

The value of this technology employment in 2019 in Italy was estimated at 450 million euros, with a growth of 22% compared to last year's value and with even more optimistic long-term development prospects.

The largest investments in the sector are dedicated to monitoring and control systems for agricultural vehicles and equipment (39%), management software (20%) and natively connected machinery (14%), followed by remote monitoring systems for land and crops (10%) and systems for mapping land and products (9%).

First of all, it should be noted that the technological field that seems to have the greatest application opportunities within Smart Agriculture is IoT (Internet of Things), obviously assisted by other technologies such as Drones, Blockchain, Machine Learning, etc.

Italy invests in Smart Agriculture about 20% of the total of the EU.

But what are the practical advantages of agriculture in adopting these instruments?

In this article we will explain the technological applications within the cultivation processes that can help the farmer manage processes, materials, machinery, human resources, and, of course, the crops themselves more efficiently.

Phytopathology

Phytopathology often causes enormous economic losses to the farmer if not recognized in time. To limit the damage, it is essential to discover its onset punctually, while at the same time preventing its start by highlighting the conditions that increase its risk.

How? For example, through the implementation of sensors (IoT) in the fields, on the trees, on the individual fruits, in the drainage channels, and so on, thanks to which it is possible to recover qualitative information on the health of the plants, on the humidity of the soil, on the presence of harmful substances, insects, diseases, etc.

At the same time, by using drones, orthophotos, and 3D images, it is possible to highlight the different parts of crops, which receive less water, grow less, or appear less healthy or sick.

Precision Farming

Another application of IoT, drones, but also Machine Learning, is explained in the concept of “Precision Farming”.

Usually, resources are used according to the schedule or in any case homogeneously in a crop, without considering the intra-field variability and the real needs.

The new technologies make it easy to collect information to carry out selective treatments, saving time, and applied products. Through predictive analysis, made possible by Machine Learning algorithms, the farmer can predict when certain crops and areas will need to be sown, irrigated, or fertilized.

Other Smart Agriculture Applications

But now let's go into the various features, imagining a ready-to-use solution dedicated to Smart Agriculture. What are its practical applications? 

Plot mapping

Thanks to the solution, the operator can easily draw web maps of their plots using the orthophotos of the area as a background. The system also allows you to upload the cadastre maps. It would be possible to map not only the plots but also tare or parts of land destined for other uses.

Georeferencing plants or rows 

In addition to displaying the plots, when the information is relevant for each plant, it is possible to geo-report plants or rows, using the GPS in the field and reporting the information on the map.

Computerization of crop data 

Each plot drawn on the map can be associated with a multiplicity of useful information both during the evaluation and monitoring of the crop and during the sending of data for regulatory compliance

Interface with soil and plant sensors

The solution interfaces directly to IoT sensors positioned in the plots to provide important information about soil and plant response to weather conditions

Weather data display

The application provides weather data from fixed control units or IoT sensors installed directly in the plots. The sensors provide useful information about the microclimate that insists on a certain area, which is essential for the assessment of the possibility of occurrence of certain phytopathologies

Warehouse management for fertilizers and plant protection products

A specific section of the solution would be dedicated to the management of the fertilizer and phytosanitary warehouse. The system automatically displays a counter to monitor the presence of products in the warehouse.

Processing of graphs and statistics

Smart Agriculture produces numerous graphs and statistics that allow you to carry out a specific analysis for various factors, in particular:

  • Forecast modeling: the solution would be able to produce very accurate forecast models for each area, indicating the probability of generation, fertility, and mortality of a pest agent. This information allows knowing promptly the beginning of a phytopathology or the degree of infestation.
  • Optimize the use of products: the Smart Agriculture solution would allow optimizing the use of fertilizers, plant protection products, and irrigated water thanks to the use of distribution maps and soil parameters obtained from soil sampling.
  • Support in the choice of soil sampling points: the platform would support the farmer to choose sampling points through pedological data, orography, and previous sampling.
  • Highlight the presence of localized criticalities: the solution would highlight various criticalities, such as nutrient deficiency,  phytopathologies, or the presence of water stagnation in the soil through vegetation vigor maps. These maps are created from remotely sensed data by satellites or drones.

Conclusions

In summary, the Smart Agriculture solution that we have imagined allows you to:

- Improve and modernize crop management by replacing paper maps and data;

- Optimize data handling and loading times;

- Prevent the onset of disease and contain its spread;

- Optimize management choices;

- Save on the use of products (fertilizers, plant protection products, water);

- Contain the environmental impacts of activities;

- Produce higher quality goods;

- Conduct time comparisons for the management of criticalities in the plots. 

The time has come for agriculture to enter the era of digitalization.

The future is 4.0. also for agriculture: by developing new solutions for Smart Agriculture it is possible to benefit a growing market, which offers opportunities to companies that believe in an ecological and prudent approach to resources.

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5 tips for an effective Lead Generation

5 tips lead generationThe great salesmen of the past have now become legendary characters, whose stories feature films and television series. In fact, we are all bewitched by the skills of a good salesman, who alone can make a business prosper.

Although it is still important for companies to have a talented sales department, many companies are tempted to give up the human component in commercial activities in favor of digital solutions that promise the moon, but ultimately are very ineffective.

In fact, although they are cheaper and faster than any vendor, Social Selling or Account Based Marketing platforms are far less effective than human activities.

The reason? They lack an essential component: empathy.

Communicating the right message at the right time is complex: it is necessary to analyze the context and a whole set of subjective factors that a machine is not yet able to take into account.

However, this does not mean that digital is not helpful. Today you can find thousands of potential customers using platforms like LinkedIn, or simply browsing the web. Problems arise when a machine is asked to operate independently in the “contact phase”. The risk of passing for spam is more than real: for a company, this is the worst thing to do.

How is it possible to carry out digital sales activities without risking being irrelevant, ineffective, or even harmful?

 

5 Tips for Effective Lead Generation

In this article, we will show you the 5 tips that our sales department has always followed, and we will explain how our solution for Social Selling and Account Based Marketing works and how Neosperience Customer Generator can help your business grow.

  • To sell your products you need to know how to sell yourself

A trivial statement that it is often not put into practice.
Usually, those who contact us on social media or through our website are complete strangers: this obviously makes us think that their communications are spam. Getting noticed before contact is the first step to getting a response, hopefully positive. Create a relationship before direct contact. Like and comment on what is shared. Discuss, show yourself, and hear.

  • You need to examine

Before contacting potential prospects, you need to find out their role in the company and what their interests are, what their company does, and the trends and risks of their sectors. In business, you don't have to assume, but know how your company and services can be useful to that particular person.

  • Be personal

Today companies continually receive copied and pasted messages sent from poorly programmed bots: no wonder the results of these operations are virtually nil. A good sales activity must in fact be as “personal” as possible. So don't just talk about the product, but focus on your personal experience and that of your interlocutor: be “personalized”, tell who you are and what you do in the company, and find points of contact with your interlocutor.

  • Get organized and keep track of everything

The activity of a salesman must be organized. Keep track of what you write and who is your prospect. Take notes on what your prospects do and how they "are", and try changing your strategies to see which ones work best.

  • Supports your direct contact strategy

Sometimes it's the same prospect that finds your company. In fact, value-specific content for different targets is a natural “magnet” for new contracts: articles, whitepapers, ebooks, webinars, or videos, the important thing is that they are interesting and show the value of your business.

Neosperience Customer Generator

 

Neosperience Customer Generator

This is "Neosperience Customer Generator" by Neosperience on Vimeo, the home for high quality videos and the people who love them.


What is interesting about this drawing of “empathic” advice is that all the activities described can be supported by our Lead Generation platform, Neosperience Customer Generator, based - among other things - also on Lead Champion, a digital marketing solution that we acquired just a few months ago.

The Neosperience Customer Generator allows you to:

  • Identify

Choose your target audience by combining information from all departments;

  • Discover

Recover the firmographic data of your ideal clientele - company size, location, sector, market position, and annual revenues - as well as strategic factors such as market influence, the likelihood of repeated purchases and the expected profit margin;

  • Save

Automatically load profiled leads and relevant information into the Customer Data Platform (CDP) of the Neosperience Customer Generator. Fill out notes and tags on Lead profiles; reuse this information later to boost your business;

  • Interact

Attract your potential customers and dialogue with them by generating Qualified Leads. View the profiles of your potential customers, identify their skills, follow their activities and send personalized messages automatically;

  • Engage

Create targeted content for each of your leads, dedicated to the specific offers you want to promote. Combine the effects of two strategic approaches: Account-Based Marketing (ABM), to communicate in a personalized way with each corporate actor, and Inbound Marketing, to generate new leads offering relevant and quality content;

  • Measure

Each marketing activity must produce measurable results. Thanks to Neosperience Customer Generator you can always know the conversion rate of your activities, the increase in the number of Leads over time, and their economic value.

Conclusions

Neosperience Customer Generator is a facilitator. It is the union of the best of digital - intelligent and empathetic - with the immeasurable value of the human relationship.

Digital is a tool, not the solution to all problems: for many years to come, the human factor will be indispensable. Our 5 tips are the foundation for a “human” and effective Lead Generation, and the guidelines on which we have developed our solution.

Only by combining digital and physical we can survive in today's ultra-competitive market, governed by digital intermediaries and made even more complex by the crisis that companies are experiencing today.

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Digital Opportunities for Furniture and Design Industries

In this article, we will talk about the opportunities for growth and innovation in furniture and design industries 

Today, the environment in which the furniture and design sector is moving is complex. Although major trade fairs have been postponed, and many key market sectors, such as tourism and catering, are in difficulty, the rebound has been more positive than expected, especially as regards B2C.

Many entrepreneurs in the sector have said that - after the lockdown - they witnessed a flow of purchases 50% higher than the previous year. 

Although this is good news, which demonstrates the industry's unwavering value, it is nevertheless necessary for companies to address the changes that have taken place in the last period, both for the B2C  and - especially - the B2B markets 

In this article, we will tell you what are the best solutions to deal with the months and years ahead.

Online Lead Generation for B2B and B2C

As we said before, B2B sales to key furniture and design sectors are still in difficulty. Tourism, events, and catering were important items for the budget of many producers. Today these revenues have practically disappeared. 

It is, therefore, necessary to find - with the courage to look in unexplored “places” - new sources of income. 

Neosperience Customer Generator is the ideal tool to achieve this goal. 

The platform allows sales and marketing departments to automate and optimize the search for new leads. 

How? 

  • Keeping note of identity, company, and other characteristics of those who visit social profiles (LinkedIn) and the company website.
  • Analyzing their unique characteristics, such as interests and personalities (thanks to the Artificial Intelligence).
  • Automating the search for people and companies potentially interested, such as sector influencers (architects, designers, etc.) or companies operating in the sectors of tourism, catering, construction, events, etc.
  • Automating contact with these users and companies with personalized messages.
  • Collecting all this information on a dedicated platform, easily integrated with the systems already in use by the company.

At the same time, the Neosperience Customer Generator allows you to implement the same dynamics also for a B2C audience; for this purpose, it is interesting to mention the possibility of finding and contacting people potentially interested on major social networks, such as Facebook, Twitter, and Youtube, as well as LinkedIn.

Finding new sources of income has become essential: traditional lead generation strategies, such as participating in fairs to talk vis a vis with prospects, are no longer feasible. Sales and marketing departments must move their activities online, using a tool that allows them to achieve quality and efficient work, and that brings certain and measurable results.

The physical store 

The physical store remains the most important touchpoint for the furniture industry. Being able to see and touch furniture and finishes is essential.

Today, the pandemic has forced brands to rethink the customer's visit to the store: it is essential to be able to offer safe experiences, but no less effective or engaging. 

When customers decide to buy new furniture for their own home, they are emotionally involved: it is an important choice, which will accompany them for many years to come. In light of the moment we are experiencing, it is important to remember the value of this experience, so as not to betray the most intimate and authentic side of our customers. 

The Neosperience People Analytics solution helps the sales network give the right weight to the customer experience, enhancing their purchasing behaviour, and ensuring that today's health regulations do not preclude the success of the Customer Experience.

How does it work? 

The solution requires high-resolution cameras in the strategic points of the store. The recovered images are then analyzed by Machine Learning algorithms that allow you to highlight the behavior of visitors.  

What information does it provide? 

  • How many people walk past the store
  • How many people stop in front of the windows
  • How many people go in and out of the store
  • How people move around different areas of the store
  • How customers behave, for example when interacting with products and promotions

Also highlights: 

  • Whether or not people wear the mask, and whether or not they wear it correctly;
  • If the maximum number of store presences has been reached;
  • Possible assemblies.

Thanks to the data retrieved, the retailer is able to find out which products, promotions, showcases, and physical dispositions work - and which do not. As a result, he can change - for example - the layout of the store to meet the visitor's natural behavior. 

In addition, real-time information on compliance with health regulations allows the store manager to intervene promptly to avoid situations of danger not appreciable for the customer experience.

Neosperience People Analytics can be implemented on its sales network or even in multi-brand stores.

Mixed Reality for Furniture and Design

As we have already said, the furniture sector must be able to make customers feel the products themselves. However, the majority of the public - at a pre-purchase stage - decides to inquire through digital channels

Usually, after searching Google or browsing some design magazines, interested users inevitably end up visiting the brand's website, eager to see and learn more about the products. At that moment, on that touchpoint, the potential buyer makes a decision: go to the store to - perhaps - buy, or continue the search. 

It is therefore essential that the brand offers an engaging and effective virtual product viewing experience, which stimulates the user's interest and convinces them to go to the store. 

This is true for B2C, but also - especially today - for B2B markets

The Salone del Mobile of Milan has been postponed until next year: many brands, large and small, have not been able to present their products. But there is a solution to this problem, and it's called Mixed Reality

The term groups two technologies that are conceptually similar, but different as modes of use: Augmented Reality and Virtual Reality.

The first uses a tool - the smartphone mainly - to position 3D models of objects, even animated, in the surrounding environment.

The second instead needs a dedicated viewfinder, which - once worn  - projects the users into a totally virtual reality, where they can move freely and interact with the environment. 

What are the applications of these technologies for furniture? 

As Ikea Place has taught us over the years, there is no better tool than Augmented Reality to allow users to test how the furniture is positioned within living spaces. The success of the experience proposed by the Swedish giant demonstrates that the public is ready and wants such an offer.

Regarding Virtual Reality, this technology has proved particularly effective for B2B market. As we said, fairs and events are currently off-limits: why not offer buyers a virtual experience within the showroom?

By sending viewers directly to the interested agents, they can discover and interact with the new collections. Open a sofa bed to see what it's like inside? It can be done. Today, this technology has reached unimaginable levels of quality.

Enriching the pre-purchase stages has become essential. 

The value of customer experience - now increasingly focused on digital - is the discriminator between success and failure.

Customer Data Platform

Without going into technicalities, in this section we will explain the benefits of adopting a Customer Data Platform (CDP) and implementing strategies to obtain personal information of users and customers. 

Companies selling furniture, both B2C and B2B, often make a mistake: they forget to retrieve customer data. 

Why? 

As far as B2B is concerned, the motivation is only one: since medium-small buyers (architects, restaurateurs, etc.) turn directly to third parties, their data remain with retailers and do not arrive at the brand. 

As for the B2C, on the other hand, in addition to the talk about retailers (equally valid), there is another very simple reason: those who buy a kitchen, sofa or toilet hardly repeat the purchase in the short or medium-term; for this reason, many companies decide not to retrieve the customers' data to contact and retain them. The common view is that this is too expensive and dispersive. 

In doing so, however, the company misses an opportunity to establish a bond with the customer that, although perhaps not immediately, will undoubtedly bring advantages. 

Let's imagine that a lawyer - an amateur but passionate cook - has to renovate his home. He shows up at a retailer and buys his dream kitchen. The brand retrieves the new customer's data asking him to activate the guarantee on the corporate website. 

It then stores its data and inserts it into its Customer Data Platform. 

A few days later the brand sends an email to the client offering him a discount on a cooking course.

After a month, however, it gives him a discount code for the purchase of professional cooking utensils. 

The second month the brand writes to the client to invite him to participate in a contest: by filling out a questionnaire he can win a dinner cooked in his own home by a three-Michelin star chef.  

As time passes, a link will be created between the brand and the user.

When the customer has to advise his friends about which kitchen to buy, he will advise his own. When he has to change the cuisine in the beach house, he will buy it from the same brand. 

The same is true for B2B: perhaps the manufacturer in this case - after the purchase - will offer discounts for a partner's tiles, or to architects a masterclass with a famous international designer. The more benefits the brand offers, the more professionals will go back to buying. 

In any case, creating a relationship with customers is what allows a company to grow over time, with the knowledge that it can rely on a solid base of enthusiasts. 

This is precisely what the Customer Data Platform is for: to create relationships and make contact with the public easier, thanks to automation and customization, and to facilitate the management of customers and their data.

Conclusions

In short, for the furniture and design sector it is time to change some operational and strategic paradigms, to continue to grow and bring the quality of Made in Italy worldwide.

If you are interested in exploring the applications of Neosperience technologies in the sector, please contact us by clicking on the link below.

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Virtual Exhibition: Neosperience and Value China for your B2B event

virtual exhibitionWe have trust in the future of B2B International Events

We know that the last months were the lowest point ever reached by this sector.  

However, according to us, there are a lot of tools and options to overcome this period and to build a new way to think about International Exhibitions

Today Problem

One concern is the impossibility of traveling around the globe. 

This is mainly a business problem

If you can’t present your products and services in person, how is it possible for you to reach the far market? 

The Solution: Neosperience Virtual Exhibition

It is possible thanks to new technologies. We have a vision: empower the strengths in your fair with an innovative, best-in-class digital platform. 

Neosperience Virtual Exhibition (for the chinese market Smart Exhibition) is a vertical solution that can help Italian businesses to create and manage their own international events. It is specifically designed to build a bridge between the Italian e Chinese markets

Why? Because we are convinced that there is not a future for the occidental industry without collaboration with Asian countries. For this reason, we welcomed Value China in the Neosperience family. Our common goal is to create and develop business partnerships between our great countries and economies. 

Your Goal

We have outlined what we think are the essential goals to create a successful event in our post-digital world.  

  • Develop a fair digital ecosystem to forge relationships and invent new ways to involve the exhibitors’ and visitors’ community;
  • Create and deliver engaging experiences that surprise and capture visitors;
  • Leverage the ability to connect, influence, build trust with target audiences, across any platform, or any device.
  • Broaden customers’ data creation sources and increase the level and quality of data;
  • Develop new revenue streams based on the sale of virtual stands with many sources of revenue: positioning and visibility, services activated and used, advertising pre, during and post the events.

 

What We Offer

Let’s talk about our solution. Our Virtual Exhibition and Event Management System is based on the Neosperience Unbreakable Community and provides a set of powerful services, yet easy to use:

  •  A space to make the exhibition topic fun and relevant: keynotes with insights and narratives aimed at both professionals and the general public, one-to-many, one-to-few, and one-to-one sessions;
  • A matching engine to suggest the most profitable meeting opportunities between buyers and sellers;
  • A virtual reality discovery and visit system of factories or regions accompanied by technical specialists that allow both businesses and consumers to live the experience with an extraordinary emotional impact and memorability;
  • An eCommerce Platform to create new streams of revenue for exhibitors and organizers. 

Our goal for your Exhibition is to establish a global destination dedicated to the digital experience. The attractiveness for the product enthusiasts and the global stakeholders’ community will be based on the ability to bring meetings, tests, and in-depth sessions to the virtual world, to promote knowledge of the product and the vendor community.

From a business perspective, the aim is to create the first pole of attraction of the product sector, aimed mainly at the international buyers' community.

Virtual Exhibition: why us?

Neosperience and Value China: together we deliver the best solution combining our "empathy in technology" vision with our knowledge of the Chinese market.

We can help your company extract maximum value from its positioning, supporting the Virtual Exhibition setup and sales 360° from the vision to roll out, thanks to the performance of our team and best-in-class Neosperience Cloud and Solutions.

Moreover, we can leverage our cross-border operating model to serve your company everywhere in Asia and the Pacific area, accelerating the path to connect Chinese buyers to your company more effectively.

The challenge that we face while creating your “unbreakable customer community” is attracting enough members to create value and offering full benefits from the first sign-up.

Thanks to our ready-to-use solutions, we will start with a robust and simple virtual exhibition architecture, and capitalize on viral growth.

Are you interested in our Virtual Exhibition vertical solution? Do you want to be a forerunner on the digital events market?

We will show you all the concrete benefits related to the adoption of the Neosperience Virtual Exhibition.

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Artificial Intelligence and Machine Learning can offer real help against Covid-19. We created a team of experts working with our technologies to develop screening algorithms that support the health system.

With the hashtag #defeatcovid19, we launched the initiative and community defeatcovid19.org to onboard all organizations and experts in Artificial Intelligence. The goal is to identify technological answers that support healthcare departments and doctors in such a difficult time. 

To this purpose, we have already made available our platform and our team of data scientists to organizations and bodies that fight against Coronavirus, joined by the Milan Polytechnic, the first partner of the initiative.

The technologies available include neural networks specialized in identifying specific patterns within images and data correlation models. Patterns can be used to support screening and, subsequently, to make the evaluation of therapies more robust concerning the data collected, thus improving the estimation of the prognosis.

“We are gathering a team of artificial intelligence experts from all over the world - explained Dario Melpignano, President of Neosperience. We made available our Neosperience Cloud platform, Core Edition, offered for free to all public and private and non-profit research institutions, active in the health ecosystem, who will request it for developing novel Covid-19 screening methods. 

Giuseppe Andreoni, coordinator of the TeDH laboratory (Technology and Design for Health) of the Milan Polytechnic and scientific coordinator of the Nestore project, funded by the European research program Horizon 2020, which already sees Neosperience engaged together with 14 European public and private research organizations, is confident of the value of the initiative. “Together with Neosperience, we have created a working group that can develop screening algorithms with which to assist healthcare personnel. The team’s goal is to immediately welcome the contributions of the most expert organizations and data scientists broadly and inclusively, enhancing the efforts of each towards the common good.“ 

A challenge that brings together technical skills and ideal motivations, as the President of Neosperience reemphasizes. “In recent weeks, we have dedicated ourselves to understanding how to be more useful to our community in the difficult situation we are experiencing.

One of the primary needs is to have diagnostic tools available that are quick and easy to integrate into the screening processes. Artificial Intelligence and Machine Learning can provide a contribution in early diagnosis to health systems around the world: to organize operations, plan therapies, and improve efficiency in such a critical moment. “

Dott. Alberto Barosi, Head of Non-Invasive Cardiovascular Diagnostics at Luigi Sacco Hospital of Milan, an expert in the field of diagnostic ultrasound, contributed to the realization of the project. The initiative involves a pool of Covid Hospitals in the provinces of Milan, Bergamo, and Brescia

Neosperience will promote sharing, together with the Polytechnic of Milan and the other partners who are joining (at the moment, the 14 partners of Nestore European Consortium and Value China). The results achieved will remain as shared property of the scientific world. 

The data and models, together with the developed methodologies, will both be made public on open-source tools such as Github and made available to Italian and foreign research groups that request them, thus enhancing the tools to support diagnosis and treatment. Data collected anonymously in compliance with privacy legislation.

The data scientists and the organizations that want to deepen and join the project can visit the website:

http://www.defeatcovid19.org/.

Together we will defeat Covid-19 thanks to Artificial Intelligence.

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Sentient Technology: feelings through sensors

tecnologia senziente

By Sentient Technology we want to highlight the applications of Artificial Intelligence that can read, interpret and respond to human stimuli. 

Man is an emotional animal; for this reason, humans  search for emotions within what they create .

In recent years, we have witnessed a wave of technology development  that seeks to imitate, or rather decrypt, human emotions.

A practical example to explain sentient technology is the case study of the Emotional Art Gallery, a Clear Channel Sweden project from 2019. 

The concept consisted of broadcasting some works by international artists on 250 digital totems inside the subway stations of the Swedish capital. The artworks were selected because they could reduce the stress level of passengers

For this project, developers created an algorithm that could recognize people's emotional state through the study of online and social analytics. Thanks to this "sentient" capacity of technology, users’ physical and psychological well-being improved.

Another example of Sentient Technology is the Ada project, an intelligent sculpture - made up of thousands of tiny LEDs - that Microsoft USA, with the collaboration of the architect and designer Jenny Sabin,  decided to create inside the Microsoft Research Building 99. 

For the project, cameras and sensors able to recognize people's emotions (for example by facial expression or tone of voice) were inserted inside the building. Ada can react to these stimuli through the continuous change of colors and patterns on its surface.

Over the years, sentient technology has also been applied to personal care. In a world where loneliness and depression are endemic, this has been proposed as a possibility to help solving the problem.

The examples are numerous, both for the support of young people and the care of the elderly. Interesting is the case of Lovot, a pet robot for every age produced by the Japanese company Groove X.

Designed to combat loneliness, Lovot can recognize emotions and interact in real-time with the stimuli it receives from the outside. Its surface is also soft and responsive to the touch.

Another interesting example, especially for its underlying software developed in Italy, is Zeno Robot. Behavior Labs, a Catania start-up engaged in the field of social robotics, had the brilliant idea of ​​using a robot, produced by an American company, to help children with autism to communicate and relate with the world around them.

Not all applications of sentient technology are related to the artistic or human cases, such as the two we have just mentioned.

In general, two different uses of this can be defined: one empathic and one analytical.

This technology was primarily born as the core feature of sentiment analysis platforms, used to recover significant insights about services and products, and to manage and recognize possible corporate crises.

Through natural language processing (NLP), enhanced - in the most advanced tools - by Machine Learning, these platforms can read in real-time thousands of posts on social media or web, recognizing the topic of conversation and, above all, the sentiment of the writer.

However, a simple grammatical error, a statement of context or a hint of sarcasm is enough to weaken the reliability of the analysis. The technology used is still limited and limiting due to the complexity of human language and the interpretation of emotions. 

Humanity suffers by nature from emotional illiteracy, especially in this digital and virtual age. We are unable to name the emotions we feel and to recognize the feelings of those around us; so how can we hope to teach an algorithm to be empathetic?

The sentient technology, if not used responsibly, risks becoming cynicism.

The following example can be interpreted in this way.

Not long ago, a Korean broadcaster streamed a show called Meeting You, telling the dramatic story of a mother who lost her seven-year-old.

During the transmission, the authors decided to recreate the 3D model of the daughter in a virtual environment.

The girl was built with the look, voice, movements and real feelings of the deceased girl. In the end, the mother was invited to play with her in this fictional world, to say goodbye one last time. 

A problem appears: a sentient technology that proposes itself as empathetic creates numerous questions from an ethical point of view.

How far can we go? We will find out over time.

Photo by Tyler Lastovich on Unsplash

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Digital Health. Last Trends and the Nestore’s case

Before I start telling you about the Nestore European project, to which we have dedicated some of our best resources in the last year, we would like to draw the lines of the technological and methodological innovations that are emerging in both public and private health sectors.

In recent years, medicine has demonstrated the effectiveness of revolutionary healthcare innovations, ranging from the invention of vaccines to the discovery of antibiotics.

It is interesting to mention the development of telemedicine, which allows doctors and patients to communicate remotely, and to exchange data from monitoring tools such as wearables and smart clothes.

Furthermore, Augmented and Virtual Reality are now able to help students with their studies, for example through virtual and interactive teaching programs, with the possibility of seeing human anatomical structure and operations where and when they want.

This has significantly decreased the costs and timeframes of health education, and perhaps it will increase the number of students enrolled in medical degree courses.

At the same time, viewers for mixed reality (in-between virtual and augmented reality) are spreading on several levels. Doctors can use them to make remote visits or to visualize patient data virtually and in real-time. 

The Microsoft HoloLens is the device that seems to have had the most success in the field; There are countless case studies in which they have been used both for teaching and as real-time support for doctors in the operating room.

Artificial Intelligence is also becoming central to the treatment and diagnosis of health problems. At the moment, numerous studies are trying to demonstrate it by searching for patterns in the medical records of sick subjects, it is possible to predict whether the same disease will take place or not in healthy individuals.

Although the results of these studies have been criticized by the international scientific community, the application of AI for health will probably make a difference in the coming years.

Future innovations, however, do not stop there. There are also the use of 3D printers for the creation of functioning organs, studies on the sequencing and modification of human DNA, and the creation of "living" nanorobots for the treatment of the most insidious diseases.

In addition to the technological applications that are emerging, Deloitte traces the path of future methodologies that health systems seem to have taken in recent years, highlighting three macro-trends:

  • Health systems will shift their focus from disease treatment to prevention and well-being;
  • The technological platforms will allow the free and safe flow of data of individuals, groups of subjects, health institutions and the environment around them. By analyzing these data, operators can make decisions in real-time;
  • Greater involvement of patients in their health dynamics will guide their attitudes and behaviors towards greater empowerment.

In the next few years, the biggest problem that national health systems, especially Western ones, will face will be the increase in the average age of citizens. As per today, the necessary budget for the sector increases every year; it’s necessary to change strategy and modus operandi.

Today, technology is the most practical and realistic solution for the previously discussed issue which it has shaped the three trends highlighted by Deloitte.

All three trends make up the fundamentals of the European project for the sustenance of the elderly, in which Neosperience is participating. Nestore is a health digital coaching program based on AI and Machine Learning algorithms. It takes the form of an application that users, located in the +65 age group, can use independently.

Within the Nestore application, there are some of the most innovative tools, such as:

  • An intelligent activity management system, which recommends wellbeing pathways based on users' habits and physical possibilities, integrated with wearables and environmental sensors;
  • Environmental sensors "count" visits from friends and relatives, to control the user's social interactions and help them not to suffer from loneliness;
  • One of the latest innovative chatbots enables a truly human dialogue between machine and patient, and which can recognize the emotions of those who use it;
  • An algorithm that recognizes food, and its nutrients, via the smartphone’s camera;
  • Personalized games to improve users' memory and reflexes;
  • A social network to share interests and activities among Nestore’s members, to live together and improve their mental health.

In general, Nestore's goal consists in improving users' daily lives by stimulating responsibility in behavior and a healthy lifestyle. Physical and psychological data are shared with doctors and health personnel, who are thus able to act promptly in case problems arise.

Nestore aims to be a useful and essential tool for public and private actors in the health sector in order to reduce the cost of therapies without sacrificing the quality of the service.

Health is and will always be one of the most important fields of application where it’s possible to test the latest technological and methodological innovations. Today, we live in times where the chances of a structural crisis in the sector are growing more and more; working to find useful solutions to avoid it is a satisfaction and an opportunity that makes us proud.

 

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Empathy Party: an opportunity to get to know the new Neosperience

During this year Neosperience has seen many revolutions. 

We are now listed on AIM Italia, we have welcomed new realities, even if very different from us, and we have decided to offer the world a unique idea.

Last Thursday we took the opportunity to build a bridge, through the company party, to become more open internally and externally.

Although there are many reasons that are good for celebrating , we have decided to dedicate the evening to the new members of our big family.

Getting to know each other in an informal environment was certainly the best way to start building something new together. We laughed, teamed up and learned from the people we met. Isn't this the goal of every party?

Empathy is the word we have chosen to define us being together. 

It has always been the most relevant word for us and it was right to share our idea of responsible business with those who have recently joined us. Mikamai, Jack Magma, LinkMe, Value China and Somos; all unique realities that we have chosen for their great intrinsic human value.

We want to thank the clients who took part in the celebrations alongside us; laughter is certainly a good omen for our future together. Moreover, a big thank you for those who have contributed to the organization and success of the party.

Finally, thanks to all of us, new and old Neosperience members. This evening showed how far we have come together considering the work done as a group, which can only be the prelude to a bright future.

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Social Network and Blockchain. Control in User’s hands

blockchain

The Blockchain is a technology in continuous evolution, which never ceases to amaze for its endless applications.

What made it known to the general public was the birth and global spread of cryptocurrencies. Unfortunately, due to the lack of confidence in the reliability of this economic system, the Blockchain has not had an easy life in its affirmation process as a technology of the future.

But things are slowly changing.

Not long ago, Carrefour supermarkets implemented a Blockchain structure in its production chain to guarantee the quality of its products. A simple and intelligent way to bring the Blockchain closer to people's daily lives, stimulating their interest and increasing confidence in the system.

Today, another trend is taking shape, aiming to involve people more and more in this technology: the use of the Blockchain within social networks. The distributed database is used both to guarantee the security of users' data and to enable secure in-app virtual payments without banking intermediaries.

The most emblematic case of this trend, which caused a stir in public opinion, was the announcement by Mark Zuckerberg of the creation of a Facebook cryptocurrency, called Libra, to allow users to pay and exchange money.

The announcement immediately created fibrillation between the institutions, banking, and state, concerned about the stability of the international financial system and the protection of user privacy.

The risk of seeing the traditional banking system collapse from the ground up, or the danger of a reduction in tax revenues to which governments could meet, has immediately undermined the "legality" of Libra. Moreover, Facebook and its partners, having the opportunity to learn about users' purchasing behavior for profiling purposes, risk to endanger freedom and individual privacy.

The path to get to the launch of the cryptocurrency, announced for mid-2020, was therefore more difficult than expected, partly because some of the sponsors of the initiative, such as Paypal, Mastercard, and Visa (which had to guarantee the reliability of the project) had left the association, motivating the decision with a lack of certainty about its real application possibilities.

Yet it is not so much the idea of a "cryptoclaimed" social network that is badly viewed, but the size of the operation itself.

In fact, there are already tools that work in the same way.

An excellent example of this is All.me: an application based on the meToken cryptocurrency, launched in 2016 and counting more than 500 thousand users today.

How does a social network with blockchain solution work?

All.me is a single platform that includes some of the most interesting features of the Digital, namely, the creation of social networks, the possibility to earn from its own content, the sale and purchase of peer-to-peer and the exchange of digital currency. All these features are integrated into a single app.

Each component is linked to the others and integrated within the system to make everything safe and reliable. All.me is divided into five modules:

  • Social network (meNetwork) - Platform for sharing information between users.
  • Marketplace (meMarket) - C2C and B2C sales platform.
  • Payment Service (mePay) - The native cryptocurrency-based payment system.
  • Wallet Service (meWallet) - Area for the control of transactions and their balance.
  • Cryptocurrency (meToken) - The native cryptocurrency of the system.

One of the most important features of the platform is the full control of data by customers. They are encouraged to create quality content, receiving in exchange meToken that can be used to buy products on the Market.

The Blockchain for the decentralization of responsibility and ownership of tools, as happens in All.me, is the future of many fields, especially social media.

With these premises, a central organization will no longer be necessary to play the role of a controller who, with the users' data, ends up earning by profiling members.

This transformation offers a huge advantage to the people who decide to participate, as they end up actively contributing to the development of the product and controlling its value.

On social media, where many users feel exploited by organizations, this is a strength that can make a difference today and in the future.

Image by Gordon Johnson from Pixabay

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2019 was a year full of satisfactions for Neosperience

Quotazione 2019

In this article, we will try to synthesize 12 intense but rewarding months.

2019 was a year full of satisfactions for NeosperienceOur best expectations have finally taken shape, transporting us into a new universe of growth and infinite possibilities. 

First and foremost, we also want to remember our journey towards listing on Aim Italia, which, once achieved, has allowed us to give visibility and prestige to what this company represents, also from a human point of view; "Empathy in Technology" is the claim that guides us every day, reminding us that our mission is unique in the market.

Obviously, this substantial development has changed the way we do business.

If before we were responsible only to ourselves, today we must give value to all the shareholders who support us and believe in our project. It’s not a simple task, and we face it with high awareness and confidence in what we do.

After the listing, we decided it was time to grow.

For this reason, we have opened our first office outside the country, in Seattle, USA, and we have decided to join forces with Somos, Mikamai, Jack Magma, LinkMe, and Value China, to build together a promising future based on collaboration among all our expertise.

From the working point of view, satisfactions were not lacking.

We found new companions of adventures, such as Borgo Egnazia, with whom and for which we gave shape to our cutting-edge Solutions. With great joy, we have also continued to work with our historic clients, who every day demonstrate their confidence in our quality level.

About our Solutions, how can we forget the launch of the two most innovative ones: Image Memorability, to give scientific validity to the memorability of images, and People Analytics, for in-store flows control. They have revolutionized the current panorama of technological proposals for business.

We would also like to mention the awards we have earned during the year, such as the victory in the international competition for the regeneration of the Villa Reale di Monza, and to be counted by Gartner as one of the six best software vendors for 2020 in the Customer Analytics market.

Finally, we would like to thank all of our employees, those who stayed with us and those who decided to join our project. Without your support and commitment, this would have been impossible.

What will the Neosperience 2020 reserve for us?

Many things are already planned and we will soon update you on the next news. What we already know and can communicate to you, is our confidence in the future that awaits us. During the upcoming year, we will continue to believe in our abilities and possibilities to grow in an empathic way, respecting people.

 

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