‘Inbound’ is the name of the annual conference held by Hubspot in Boston. From a community-focused meeting, it has grown exponentially into a mainstream even, attended this year by over 20,000 people from 100 countries.
The inbound marketing methodology is always at the heart of the week-long conference but, this year more than ever, there were plenty of interesting talks spanning from business to technology and social matters.
Now that the page of the conference has been updated with the official videos, here is our selection of the 5 most insightful videos from the Inbound 2017.
First of all, we must highlight the amazing spotlight speech by the Wizard of Moz himself: Rand Fishkin, founder and former CEO of Moz, and of the most recognized SEO experts in the world.
When you talk about creativity, media and startups, you cannot ignore Piera Gelardi, co-founder of Refinery29, an online fashion and lifestyle magazine with 25 million global readers.
We talk a lot about marketing automation, Internet of Things, Artificial Intelligence, machine learning, but we should never forget that, behind technology, the core of any experience is still the human element.
BRIT MARLING & ISSA RAE
Today, it is impossible to talk about content marketing ignoring the power of video. This is the tipping point of the spotlight with the two women behind Netflix’s THE OA and HBO’s Insecure.
In times of social turmoils, voices like Wajahat Ali become even more important. He is, in fact, the mind behind different social entrepreneurship initiatives aimed at creating a positive impact for marginalized communities.
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