“Success is 1% inspiration, 98% perspiration, and 2% attention to detail” (Phil Dunphy)
No field in business needs so much inspiration like marketing. In the age of digital and mobile technology, customer’s attention is the most precious coin on market. And you never sell just products or services, you sell experiences.
Thus, you need innovative ways to create memorable experiences. Where could you find your daily dose of good insights and inspirational reads? Citing the Beatles, all you need is blog. More than one blog, actually.
Today’s post is, in fact, dedicated to our recommended 20 marketing blogs that will offer you quality content to help you improve customer experience. Some are well known (how could you not know Seth Godin?), some might represent a nice surprise for you.
Given that the experience is more than a product, there is nothing like fresh read or a side angle view to learn new approaches and remove dust from your digital strategy.
As a brand and entrepreneur, you need to learn how to perfect the connection with your customers - and employees - across the physical and digital touchpoints. The ability to manage relationships: here lies the essence of the inbound marketing methodology, the one that replaces interruption with communication.
“You know nothing, Jon Snow”: this quote from Game of Thrones is perfect to explain why you can evolve, and get better at involving your customers in a story, only if you assume that you don’t know everything.
Digital strategy is a continuous ‘learning & testing process’, and inspiration is all around us. You just need to know where to look. In these 20 marketing blogs, for instance.
Rand Fishkin is one the most renowned marketing experts out there, the creator of Moz and one of the wizards that offer their tips, tricks and advice on this SEO-focused blog.
The best selling author and business guru Seth Godin shares his wisdom in this blog about "marketing, respect, and the ways ideas spread".
You say inbound marketing and you think about Hubspot. The company also has an official blog, where tons of tremendous contents (articles, guides, ebooks) get shared every single day.
SEARCH ENGINE LAND
Want to know how to survive Google's algorithm updates? Want to understand how search engines work and how to perfect your SEO strategy? Search Engine Land is the place you want to go.
If you want to become a better blogger, you definitely need to read Jeff Bullas' blog about ... blogging. The famous speaker and author is a great source of tips and ideas.
If marketing is your daily bread, you surely know Neil Patel. In Quick Sprout you can find guides and ‘how-to’ articles about content marketing, social media and web optimization.
The voice of digital transformation, Brian Solis, owns one of the most read blogs in the business world. The future of customer experience is the rule here.
There is no marketing without measurement, there is no digital marketing without analytics. Kissmetrics Blog offers everything you need to know about marketing and metrics.
Search engine marketing, PPC, AdWords campaign, retargeting: if you want to know more about these topics, Wordstream is the blog you are looking for.
In the inbound approach, content marketing is the key to attract qualified leads and convert them into customers. CopyBlogger shares great tips and content development ideas.
SOCIAL MEDIA EXAMINER
Would you build a marketing strategy without social media? Of course not. Social Media Examiner collects news and actionable tips on how to build a successful social brand.
Success in the Internet era is all about conversions. If you want to learn how to improve your conversion rate and build great landing pages and CTAs, take a look at Unbounce Blog.
Michael Andrews, an independent content strategist, with StoryNeedle has created an inspiring source of knowledge on how to build an outstanding content strategy and storytelling.
More a web magazine than a blog, Marketing Land gathers the most important news about all things marketing: search, email, social media, analytics, advertising and technology.
Forrester is an important consulting firm, but also a source of knowledge. Of all its blogs, we recommend the Customer Experience Blog, focused on the evolution of digital business.
If actionable guides and case studies is what you are looking for, Brian Dean and his Backlinko blog is the answer: SEO, copywriting, content, you name it.
THINK WITH GOOGLE
Would you miss the official blog from the number one player in the mobile and digital world? Think With Google is a great source of ideas and insights, and you might even foresee the world of tomorrow.
Shopify is an innovative e-commerce company, and they have a blog. Where else could you gain insights into the evolution of online and retail customer experience?
THE SALES LION
Despite the name, The Sales Lion is not a blog on how to push-sell in the old way. On the contrary, it is a collection of thoughts on communicating and connecting with clients in the digital world.
Of course, this is not a comprehensive list nor it claims to include the best blogs ever created. These are just the ones we appreciate and constantly read. There may be hidden gems we still don’t know; please, let us know using the comments.
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