In the last few years, SlideShare has become the perfect place if you are a digital leader looking for inspiration. A true business platform, with over 70 million unique visitors. No wonder that it is today one of the top 100 most-visited websites in the world.
It surely is the world’s largest community for professional content, even though sometimes the amount of information can be daunting. We have done the dirty work for you, tracking down 10 of the most inspiring SlideShare presentations that could help you improve customer experience.
As of now, SlideShare counts on 18 million pieces of unique content. It is widely considered an easy way for brands and individuals to share their expertise with large audiences across social platforms, building a distinctive identity in an easy-to-consume format.
If you have a story packed with compelling visuals, 'SlideShares' make the perfect content dissemination tool. Thus, you must consider this site a major cornerstone for your content marketing strategy.
Even if you are just searching for a good read about customer experience, there are plenty of presentations you can take as a guide, to learn how to engage and monetize your digital customers, and eventually retain their eternal loyalty.
Customer experience management mirrors the complexity of the digital customer journey of the mobile era. From social media to mobile marketing, from Big Data to customer retention, there are many aspects you have to take into account before implementing your business strategy.
Here is our selection of must-read for all marketers and entrepreneurs out there.
"How Google Works" by Eric Schmidt
Though it may seem strange, in the era of global connectivity too many companies still don’t know how exactly Google works. This presentation by Eric Schmidt, executive chairman at Google, show how critical is to understand search engines, even more now that customers have gone mobile, and brands have to face the consequences of the Mobilegeddon.
“Customer Retention: Why Your Dog Would Make More Money Than You” by Chris Hexton
Great business ideas might come from unexpected places. Chris Hexton knows it well and delivers one of the most interesting presentations with this excursus on customer retention. We know that loyalty is cheaper than acquisition but harder to get. How can you improve to conquer your customers’ heart? Just learn from the loyalty your dog shows to you.
"2016 Internet Trends Report" by Mary Meeker
When it comes to understanding where technology is headed to and how you can use it to improve your customer experience, nothing beats the yearly release of the Internet Trends Report
. Mobile technology has disrupted business, changing the way we live, we search product information and make purchases. If you still have to adapt your strategy, this presentation will make you - finally - change your mind.
"Digital Darwinism and the Dawn of Generation C" by Brian Solis
Brian Solis is a well-known marketing guru whose work focuses on the digital disruption and the future of business. With this presentation, he explains how to develop an evolutionary approach to marketing. A change in your mindset is the only way to build an extraordinary digital customer experience, and engage with the new generation of customers, empowered and always connected.
"Why Content Marketing Fails" by Rand Fishkin
If you want to create a profitable connection with digital customers, you must start from your storytelling. The importance of an innovative (and omni-channel) content marketing strategy is highlighted in this SlideShare presentation by Rand Fishkin, self-proclaimed 'wizard of Moz'. Because sometimes what you need to learn is what NOT to do, and how to recover from your errors.
"Digital Strategy 101" by Bud Caddell
What makes a great digital strategy? This question is the tipping point for the presentation created by Bud Caddell, renowned consultant and marketing blogger. Almost 100-slides long and packed with lots of useful insights, Digital Strategy 101 may help you find your answers to critical questions: What is a digital strategy? What core concepts should you know? What are the real-life business effects of a great strategy?
"Social Media Secrets" by Guy Kawasaki
In the last decade, Facebook, Twitter and all social networks have become so important to build (or fix) customer experience that digital marketing is not even conceivable without them. Whether you use social media marketing to showcase your products, to engage with customers or to serve them better, there are secrets you need to know. You will find them in the SlideShare presentation by Guy Kawasaki, a collection of tips and tricks to rock your social strategy.
"The History of SEO" by Hubspot
SEO is dead, long live SEO: with the introduction of the new mobile-friendly algorithm, Google has brought to attention the importance of search engine optimization
. The spread of the smartphone and the emergence of mobile searches present marketers with a considerable challenge: How to build an optimized identity across all digital properties to increase sales? This presentation is great to understand what SEO meant at the beginning, and what it means in the mobile era.
"Digital, Social and Mobile" by We Are Social
Yes, this presentation by We Are Social dates back to 2015, but it is so humongous that it is worth reading even in 2016. This SlideShare covers all things digital, a comprehensive picture that contains global snapshots, regional overviews, and in-depth profiles of 30 of the world's largest economies. Whether you are looking for invaluable statistics or just trying to undestand how to connect with customers abroad, you will find the answer in this report.
"20 Inspirational Customer Experience Quotes" by Neosperience
Let us to close with a little self-reference. Where can you start to improve customer experience and foster engagement? Learning from those that have already taken the decisive step into the Age of the Customer. Here is our selection of 20 inspirational customer experience quotes, to “get closer than ever to your customers. So close that you tell them what they need well before they realize it themselves."
If you need more food for thought, you can also download The Mobile Engagement Playbook, a collection of relevant insights that'll help you to overcome the challenges of the digital transformation and grow your business exponentially.