Neosperience Cloud

Engaging experiences for your customers to drive ongoing loyalty to your brand, and faster paths to purchase. 

CUSTOMER SUCCESSES Sign-up for a demo

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Neosperience Cloud helps organizations understand,
engage and monetize customers, delivering personalized experiences that enhance loyalty and revenues, thanks to the psychographic contextualisation required to appeal to each person.


Customer experience defines your organization’s success: to build relationships and win sales, you must connect with customers on a personal basis and treat them as partners, not as sales targets.

Thanks to the psychographic contextualization to appeal to each person, Neosperience Cloud is your secret tool to find something almost no one else will find: know who your customers are, and what it is they value.

The smartphone is not a channel anymore. It is a proxy of your customer. We empower you to bring your digital customer experience to the next level, helping you understand, engage and monetize your customers.

We use psychographic profiles, developed with AI and machine learning techniques, to tailor experiences to the emotional preferences of your customers, to engage them on every screen, conveying positive emotions towards your brand's desirability and your business objectives.

How it works

 

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Psychographic Engine

Today marketers think of Buyer Personas, but what they truly need to understand, engage and monetize customers, are "Segments of One." Neosperience Psychographic Engine implements a powerful and dynamic psychological model - based on machine learning and deep learning - that extracts meaningful patterns from social media and behavioral data, builds an accurate profile of each customer, and matches it to desired purchase behaviors. Dimensions include Personality Traits (Big Five), Need for Cognitive Closure vs. Ambiguity Tolerance, Locus of Control, Need for Cognition, Need for Affect.


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Context Engine

Customers expect brands to leverage the data they exchange to deliver better experiences. Customer's context understanding is crucial to driving customer benefits. Neosperience Context Engine builds a real-time model of the customers’ behavior. It detects recurring patterns of activities related to context. This includes: location, frequent locations, time of the day, day of the week, weather. Collected data allow to suggest to the customer the next best action. Or recommend the right product, at the right moment. As a result, organisations can broaden personalization programs beyond siloed channel efforts.


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DCX KPI Engine

Customer interactions with the brand across all touch points produce a continuous stream of uncorrelated data to analyze and understand, delivering meaningful metrics. Neosperience KPI Engine provides an abstraction layer over acquired metrics and customer behavior. It creates a synthetic yet comprehensive view of the customer, providing the organization with a dashboard of relevant information, such as NPS, Conversions, Annual Recurring Revenue, Churn, and AARRR (Acquisition, Activation, Retention, Referral, Revenue).

Neosperience Cloud Features


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Customer

Recognize your customers, even when they are not logged in; provide an easy way to build their profile with social information linked to psychological, emotional, personality and lifestyle-related dimensions.


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Context

Detect and acquire your customer actions, behavioral trends and locations. Understand time and actions performed by every customer in real time and extract trend information. Exploits customer context to deliver utility and guide the customer into the next best interaction.

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Content

Provide superior content and flexible presentation to support brands in product showcase, creating customer engagement and winning sales. Deliver a unique and personalized experience with your brand and your product, before, during and after the sale.


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Store

Drive your customers to the closest store, be notified when they are close and transform the retail store into a digital store. Link selling and servicing systems with rewards and coupons, connected shelves, gamification (driving loyalty), both 2C and 2E (i.e. personalized store associate training) and CRM. 


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Loyalty & Game

Engage customers and enable immediate loyalty and advocacy by incorporating game-playing techniques to benefit from people’s natural desires for achievement, status, competition, and self-expression.

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Reward

Find new customers and reward established customers when they make decisions that increase revenue growth and profitability. Delight them with an immediate call to action that results in instant gratification.

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Wishlist

Nudge your customer into action with proximity actions targeting their preferred products saved in a wishlist and synced to all customer devices, increasing your knowledge of their preferences.


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AR/VR/MR

Make your brand and products come alive in amazing 3D mobile apps and virtual web environments, taking advantage of virtual and augmented reality, linked to video and social networking, to increase customer engagement and sales.

  

 CUSTOMER SUCCESSES Sign-up for a demo