Every fashion business is a digital business. Digital Customer Experience is the key driver of differentiation, growth and profitability.

Customers connect, discover and share differently. You have to anticipate customer aspirations and excitement by delivering enchanting experiences on all customers' screens, while maintaining an intimate and emotional connection with your brand.

Neosperience provides you with everything you need to reach global markets and engage customers with content and services based on their context, location, profile, social relationships, behavior and buying intentions, to tap the power of today’s customers. 

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Neosperience products and features empower you redefine the shopping experience: attract, engage, convert and delight customers; boost engagement and loyalty, and drive business value. All by delivering powerful experiences everywhere your customers are.

Explore how our best-in-class clients – including Benetton, EsserbellaKIKOLaura Biagiotti, L'Oreal, Miu Miu, MontblancPINKO, PradaRinascente, Versace and Zegna – used Neosperience to maximize their digital customer experience:

  • Build and manage 1:1 customer journeys in no time, to establish, maintain and develop long-term relations.
  • Offer an exclusive and seamless experience across all touch points and devices: when they are close to, 
or inside the point of sale, at home, at work, on the move.
  • Deliver innovative features and services, from 3D showrooms, to gamified loyalty programs, from hybrid commerce to smart coupons.
  • Act on real-time data and deliver tailored offers where and when it matters most, easy and fun, with hyper-targeted content based on profile, behavioral data and precise location verification, enriching CRM data with customer insight.
  • Take advantage of social media to provide 1:1 customer assistance, and offer innovative payment systems your customers will love.
  • Implement innovative Internet of Things business cases, to reinvent fashion customer experience.
  • Reduce time to market with our easy to adopt and scalable technology – deployed instantly, flexible, reliable and easily customized, yet powerful enough to support large-scale deployments.

 

  

Methodology
Methodology
Methodology

Neosperience Cloud provides fashion, luxury and beauty firms with a readily available set of apps and features for iOS, Android, Windows Phone and the web, to enable mobile-first services that are engaging and fun, to address your customers' needs today and tomorrow.

Both directly and with our partners we:

  • Rapidly perform end-to-end customization of readily available Neosperience products and features, from front-end screen prototyping, to interfacing with pre-existing customer environments.
  • Test and optimize for performance.
  • Collect and analyze mobile usage data, to identify patterns while strictly adhering to privacy and security policies, discover unmet needs, and evolve the functionalities that meet these needs.
  • Integrate Right-Time recommendation with machine learning and gamification techniques to make your customers' digital experience more engaging and fun.

When implementing our project we had Neosperience as mobile partner. They are expert and agile, and when we needed to explore mobile, having an agile product has been proven to be crucial, and we were happy with this choice.

 

Guillaume Soler, Caisse D'Epargne
Guillaume Soler, Caisse D'Epargne